Podcast thumbnail for Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

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by Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist

29 episodes
Updated Daily
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Podcast Overview

<p>Welcome to <b>Profitable Publishing™!</b> This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that <b>builds their brand, attracts their clients, and supports real business growth</b>. This isn’t for authors who just want to get their book out there.</p><p></p><p>This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level. </p><p>If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a <b>profitable publishing™ strategy</b> aligned to your book. </p><p></p><p>On this podcast, you’ll learn how to: </p><ul><li>Align your book with your brand identity, services, and offers</li><li>Build authority and visibility as a thought leader in your industry</li><li>Get consistent book sales before, during, and long after you launch</li><li>Go beyond royalties by turning your book into an income generating offer</li><li>Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals </li><li>Create a strategic book to attract leads or support clients </li></ul><p></p><p>This isn’t just about selling more books.</p><p></p><p>This <b>podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.</b></p><p></p><p>Profitable Publishing™ is hosted by <b>Ashley D. Shepard </b>is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day. </p><p>It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads. </p><p></p><p><b>So if you’re a coach, consultant, author, or service provider, subscribe now</b> and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.</p><p></p><p>Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@sheppublishing" target="_blank">https://www.youtube.com/@sheppublishing</a> </p><p>Connect on Social </p><p>Threads: <a rel="noopener noreferrer nofollow" href="https://www.threads.com/@sheppublishing" target="_blank">https://www.threads.com/@sheppublishing</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/ashley-d-shepard" target="_blank">www.linkedin.com/in/ashley-d-shepard</a> </p><p>Instagram <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/sheppublishing" target="_blank">https://www.instagram.com/sheppublishing</a> </p><p>Facebook: <a rel="noopener noreferrer nofollow" href="http://www.facebook.com/sheppublishing" target="_blank">www.facebook.com/sheppublishing</a> </p><p>YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@ShepPublishing" target="_blank">https://www.youtube.com/@ShepPublishing</a></p><p></p><p>marekting for authors, book sales strategies, self publishing, publish and market, author branding</p>

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Publishing Since

1/4/2026

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Recent Episodes

Episode thumbnail for 28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners

July 23, 2026

28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners

<p>Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book other places and in large numbers. Ashley focuses on 3 ways to diversify your sales channels, viewing books as business assets, &amp; creating engaging experiences for readers.</p><p></p><p>The conversation covers the benefits of bulk sales to organizations and leveraging speaking engagements to enhance book visibility and sales. You’ll get practical examples and insights to help authors maximize their book's sales potential.</p><p></p><p>TAKEAWAYS</p><ul><li>Why creating experiences with your book increase sales</li><li>Why selling more than one copy of your book is simpler</li><li>Three ways that don’t rely on social media posting to sell books </li><li>Why only focusing on Amazon KDP can be more work </li></ul><p></p><p>CHAPTERS</p><p>00:00 Why Selling Outside of Amazon is Important</p><p>00:57 Your Book as a Business Asset</p><p>04:07 Create an Experience Around Your Book</p><p>07:55 Sell Your Book in Bulk</p><p>12:31 Use Speaking Gigs to Sell More Books</p><p>17:51 Key Takeaways and Next Steps</p><p></p><p>RESOURCES:</p><p></p><p>→GET MORE INFO/BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call:<a rel="noopener noreferrer nofollow" href="https://www.profitableselfpublishing.com/Partner" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.ProfitableSelfPublishing.com/Partner" target="_blank">https://www.ProfitableSelfPublishing.com/Partner</a> </p><p></p><p>→Episode 27: Paula Banks Used Preorders to Pay for Editing <a rel="noopener noreferrer nofollow" href="https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj-" target="_blank">https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj-</a></p><p>→Episode 6: Why Best Seller Status is Overrated <a rel="noopener noreferrer nofollow" href="https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f" target="_blank">https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f</a></p><p></p><p>CONNECT WITH ASHLEY D. SHEPARD:</p><p>Website: <a rel="noopener noreferrer nofollow" href="http://www.sheppublishinghouse.com/contact" target="_blank">www.sheppublishinghouse.com/contact</a>  </p><p>Facebook: <a rel="noopener noreferrer nofollow" href="http://www.Facebook.com/ProfitablePublishing" target="_blank">www.Facebook.com/ShepPublishing</a> </p><p>YouTube:<a rel="noopener noreferrer nofollow" href="http://www.youtube.com/@profitablepublishing" target="_blank">www.youtube.com/@sheppublishing</a> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="http://www.Instagram.com/profitablepublishing" target="_blank">www.Instagram.com/sheppublishing</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/ashley-d-shepard" target="_blank">www.linkedin.com/in/ashley-d-shepard</a> </p><p>Threads: <a rel="noopener noreferrer nofollow" href="https://www.threads.com/@profitablepublishing" target="_blank">https://www.threads.com/@sheppublishing</a> </p><p></p><p>Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!</p><p></p><p>ABOUT THIS PODCAST:</p><p>Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.</p><p></p><p>book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing, book experiences, bulk book orders, speaking engagements</p>

Episode thumbnail for 27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

July 15, 2026

27. How Business Owner Paula Banks Used Email Marketing & Social Media to Sell Out Her Preorders

<p>Many self published and indie authors focus on preorders in ways that might not be the most effective when it comes to profit. Instead, focusing on connecting with your audience can help you presell your book and reach your readers. In this episode, you’ll learn about how Author Paula Y. Banks of Eion Books and Lit Kids Create used email marketing and the power of social media to sell out of her preorder book bundles. As well, Banks shares how her preorder funded editing for her authority book. </p><p></p><p>TAKEAWAYS</p><ul><li>How preorders help prevent coming out of pocket for self publishing</li><li>Why she chose not to use Amazon for her presale</li><li>How having a step by step processes for preorders makes your book launch easier</li><li>How email marketing helped her sell out her preorder bundles</li></ul><p></p><p>CHAPTERS</p><p>00:00 Introduction and Welcome of Guest Paula Banks</p><p>02:12 Paula's Experience Before A Preorder</p><p>03:03 Biggest Takeaways from Preorder Profits™  Course</p><p>05:11 What Changes Paula Will Do Next Time</p><p>09:05 How Preorders Ease Self Publishing Costs </p><p>10:47 How having an authority book increases options for clients</p><p>14:14 Rinse and Repeat Your Preorder Knowledge</p><p></p><p>RESOURCES MENTIONED:</p><p></p><p>→BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call:<a rel="noopener noreferrer nofollow" href="https://www.profitableselfpublishing.com/Partner" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.ProfitableSelfPublishing.com/Partner" target="_blank">https://www.ProfitableSelfPublishing.com/Partner</a></p><p></p><p>CONNECT WITH PAULA: </p><p>Website: <a rel="noopener noreferrer nofollow" href="https://paulaybanks.com" target="_blank">https://paulaybanks.com</a> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="http://www.instagram.com" target="_blank">www.instagram.com</a><a rel="noopener noreferrer nofollow" href="http://www.instagram.com@authorpaulabanks" target="_blank">@authorpaulabanks</a>  </p><p></p><p>CONNECT WITH ASHLEY D. SHEPARD:</p><p>Website: <a rel="noopener noreferrer nofollow" href="http://www.sheppublishinghouse.com/contact" target="_blank">www.sheppublishinghouse.com/contact</a>  </p><p>Facebook: <a rel="noopener noreferrer nofollow" href="http://www.Facebook.com/ProfitablePublishing" target="_blank">www.Facebook.com/ProfitablePublishing</a> </p><p>YouTube:<a rel="noopener noreferrer nofollow" href="http://www.youtube.com/@profitablepublishing" target="_blank">www.youtube.com/@profitablepublishing</a> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="http://www.Instagram.com/sheppublishing" target="_blank">www.Instagram.com/sheppublishing</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/ashley-d-shepard" target="_blank">www.linkedin.com/in/ashley-d-shepard</a> </p><p>Threads: <a rel="noopener noreferrer nofollow" href="https://www.threads.com/@sheppublishing" target="_blank">https://www.threads.com/@sheppublishing</a> </p><p>Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful!</p><p></p><p>ABOUT THIS PODCAST:</p><p></p><p>Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.</p><p></p><p>How do I use a book preorder to cover publishing costs?</p><p>How do I build an email list as a self published author?</p>

Episode thumbnail for 26. Is it Time to Write Your Next Book? | Self Publishing Decisions for Coaches and Indie Authors

July 1, 2026

26. Is it Time to Write Your Next Book? | Self Publishing Decisions for Coaches and Indie Authors

<p>It’s common advice to say writing your next book will sell your last book, but that’s not always the case. Focusing on creating a good book that readers can’t put down can sometimes be a better option. Find out 5 ways to know when it’s time to write or publish your next book or if you should revisit your current book. </p><p></p><p>Takeaways</p><ul><li>Why writing the next book to sell your last book is bad advice for you</li><li>How a book helps you to move into a new industry</li><li>What to do before you write your next book</li><li>5 ways to see when it’s time to publish your next book </li></ul><p></p><p>CHAPTERS</p><p>000:00 Introduction to Profitable Publishing</p><p>05:53 The Flawed Concept of Writing for Sales</p><p>08:07 How One Book Can Leave A Legacy</p><p>11:19 The Legacy of a Single Book</p><p>15:43 Five Ways to Know When to Write Your Next Book</p><p></p><p>RESOURCES MENTIONED:</p><p></p><p>→BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call:<a rel="noopener noreferrer nofollow" href="https://www.profitableselfpublishing.com/Partner" target="_blank"> </a><a rel="noopener noreferrer nofollow" href="https://www.ProfitableSelfPublishing.com/Partner" target="_blank">https://www.ProfitableSelfPublishing.com/Partner</a> <br /></p><p>CONNECT WITH ASHLEY D. SHEPARD:</p><p>Website: <a rel="noopener noreferrer nofollow" href="http://www.sheppublishinghouse.com/contact" target="_blank">www.sheppublishinghouse.com/contact</a>  </p><p>Facebook: <a rel="noopener noreferrer nofollow" href="http://www.Facebook.com/ShepPublishing" target="_blank">www.Facebook.com/ShepPublishing</a> </p><p>YouTube:<a rel="noopener noreferrer nofollow" href="http://www.youtube.com/@sheppublishing" target="_blank">www.youtube.com/@sheppublishing</a> </p><p>Instagram: <a rel="noopener noreferrer nofollow" href="http://www.Instagram.com/sheppublishing" target="_blank">www.Instagram.com/sheppublishing</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/ashley-d-shepard" target="_blank">www.linkedin.com/in/ashley-d-shepard</a> </p><p>Threads: <a rel="noopener noreferrer nofollow" href="https://www.threads.com/@sheppublishing" target="_blank">https://www.threads.com/@sheppublishing</a> </p><p></p><p>Subscribe to Profitable Publishing™ on your favorite podcast platform, and leave a review if you found this episode helpful!</p><p></p><p>ABOUT THIS PODCAST:</p><p>Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams.</p><p></p><p>How many books to be successful </p><p>How to write an engaging nonfiction book</p><p>How to make your nonfiction book more reader friendly</p><p>How to keep readers engaged in a business book</p><p>How to write a business book people will read</p><p>Best way to sell books</p><p>How to market my books </p><p>How to get more page reads</p><p>How to write a book to generate leads as a coach or consultant</p><p>How to write a nonfiction book for coaches and consultants</p><p>How to use your book to build authority and get clients</p><p>How to write a book that gets sales </p><p>How to use a book to grow your coaching business</p>

29 total episodes available

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What is Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®?
<p>Welcome to <b>Profitable Publishing™!</b> This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that <b>builds their brand, attracts their clients, and supports real business growth</b>. This isn’t for authors who just want to get their book out there.</p><p></p><p>This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level. </p><p>If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a <b>profitable publishing™ strategy</b> aligned to your book. </p><p></p><p>On this podcast, you’ll learn how to: </p><ul><li>Align your book with your brand identity, services, and offers</li><li>Build authority and visibility as a thought leader in your industry</li><li>Get consistent book sales before, during, and long after you launch</li><li>Go beyond royalties by turning your book into an income generating offer</li><li>Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals </li><li>Create a strategic book to attract leads or support clients </li></ul><p></p><p>This isn’t just about selling more books.</p><p></p><p>This <b>podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income.</b></p><p></p><p>Profitable Publishing™ is hosted by <b>Ashley D. Shepard </b>is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day. </p><p>It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads. </p><p></p><p><b>So if you’re a coach, consultant, author, or service provider, subscribe now</b> and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today.</p><p></p><p>Subscribe on YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@sheppublishing" target="_blank">https://www.youtube.com/@sheppublishing</a> </p><p>Connect on Social </p><p>Threads: <a rel="noopener noreferrer nofollow" href="https://www.threads.com/@sheppublishing" target="_blank">https://www.threads.com/@sheppublishing</a> </p><p>LinkedIn: <a rel="noopener noreferrer nofollow" href="http://www.linkedin.com/in/ashley-d-shepard" target="_blank">www.linkedin.com/in/ashley-d-shepard</a> </p><p>Instagram <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/sheppublishing" target="_blank">https://www.instagram.com/sheppublishing</a> </p><p>Facebook: <a rel="noopener noreferrer nofollow" href="http://www.facebook.com/sheppublishing" target="_blank">www.facebook.com/sheppublishing</a> </p><p>YouTube: <a rel="noopener noreferrer nofollow" href="https://www.youtube.com/@ShepPublishing" target="_blank">https://www.youtube.com/@ShepPublishing</a></p><p></p><p>marekting for authors, book sales strategies, self publishing, publish and market, author branding</p>
How often does this podcast release new episodes?

This podcast updates daily.

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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

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