Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

About Self Publishing and Book Marketing for Authors, Coaches, Speakers with Profitable Publishing®

Welcome to Profitable Publishing™! This podcast is for coaches, consultants, speakers, and service providers who want to package their expertise into a book that builds their brand, attracts their clients, and supports real business growth. This isn’t for authors who just want to get their book out there. This is for business owners who want to position themselves as the go expert in their field and serve their audience on a deeper level. If you help your readers get a result it’s time to leverage your book to do the same for you: open doors to speaking opportunities, attract premium clients, develop lasting partnerships, and make  consistent income. This podcast shows you how to turn your expertise into a profitable publishing™ strategy aligned to your book. On this podcast, you’ll learn how to: Align your book with your brand identity, services, and offers Build authority and visibility as a thought leader in your industry Get consistent book sales before, during, and long after you launch Go beyond royalties by turning your book into an income generating offer Use your book to qualify clients, secure paid speaking gigs, sell your book to groups and not just individuals Create a strategic book to attract leads or support clients This isn’t just about selling more books. This podcast is for business owners who know their book can open doors, land speaking opportunities, premium services, partnerships, and consistent income. Profitable Publishing™ is hosted by Ashley D. Shepard is a 5x author, book marketing strategist, and self publishing consultant who supports independent and self published authors with generating revenue before they release. She’s also an Atlanta area wife and mom of two who understand building your author brand in the margins of your day. It’s time to publish and market on your own terms, grow your brand intentionally, and use your book as a true business asset to support clients or generate leads. So if you’re a coach, consultant, author, or service provider, subscribe now and discover how to make your book the most powerful part of your brand. Click play today to start your profitable publishing™ journey today. Subscribe on YouTube: https://www.youtube.com/@sheppublishing (https://www.youtube.com/@sheppublishing) Connect on Social Threads: https://www.threads.com/@sheppublishing (https://www.threads.com/@sheppublishing) LinkedIn: www.linkedin.com/in/ashley-d-shepard (http://www.linkedin.com/in/ashley-d-shepard) Instagram https://www.instagram.com/sheppublishing (https://www.instagram.com/sheppublishing) Facebook: www.facebook.com/sheppublishing (http://www.facebook.com/sheppublishing) YouTube: https://www.youtube.com/@ShepPublishing (https://www.youtube.com/@ShepPublishing) marekting for authors, book sales strategies, self publishing, publish and market, author branding

Publisher

Ashley D. Shepard | Self Publishing Consultant and Book Marketing Strategist

Category

business

Language

en

Explicit

No

First episode

4 Jan 2026

Latest episode

8 Oct 2026

Latest episodes

31 episodes in the feed.

1. 

   8 Oct 2026

   Ep 30: Preorder Success Even When Life Gets Hard with Kristine D. Smith | Writer | Book Marketing

   Preorders for authors are one of the most powerful book marketing tools you an use no matter how big or small your audience. Author Kristine D. Smith shares her journey towards discussing the challenges she faced in marketing her book and the support she received as a client of Ashley. If you’re feeling like life has too much going on to have a successful book launch, then this is the episode for you. WHAT YOU’LL LEARN How preselling your book helps with cover author expenses Strategies to get your readers involved in the launch process How preorders can encourage speaking opportunities CHAPTERS 00:00 Introduction to Profitable Publishing and Guest Introduction 00:59 Success Strategies for Pre-Order Book Launches 06:56 Seeing Results While Life is Hectic 14:54 Learning from Big Name Authors 18:10 How Your Book Launch Opens the Door For Speaking Gigs 23:08 The Power of Book Launches 25:03 Preorder Results 26:09 How Preorders Covered Unexpected Expenses 28:38 Using Preorders to Cover Author Events 29:08 Join the Presell Your Book Live Event 31:34 The Business Side of Books 34:05 Keeping Your Audience Engaged 35:24 Best Seller Status Even AFTER Release RESOURCES MENTIONED: Connect with Kristine D. Smith at www.KristineDSmith.com (http://www.kristinedsmith.com) Order Koko at the Library: https://amzn.to/3Vo1Y2N (https://amzn.to/3Vo1Y2N) Join Presell Your Book Challenge to learn more success strategies and mistakes to avoid: www.PresellYourBook.com (http://www.presellyourbook.com) CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact (http://www.sheppublishinghouse.com/contact) Facebook: www.Facebook.com/ProfitablePublishing (http://www.facebook.com/ProfitablePublishing) YouTube:www.youtube.com/@profitablepublishing (http://www.youtube.com/@profitablepublishing) Instagram: www.Instagram.com/sheppublishing (http://www.instagram.com/sheppublishing) LinkedIn: www.linkedin.com/in/ashley-d-shepard (http://www.linkedin.com/in/ashley-d-shepard) Threads: https://www.threads.com/@sheppublishing (https://www.threads.com/@sheppublishing) Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Preorders for authors, audience engagement, book marketing, author strategies, reader insights, profitable publishing®, self-publishing, book research, marketing strategies, ideal reader How do I have a successful preorder for my book? How do I set up a preorder for my self-published book? Should I host my book preorder on Amazon? How do I sell book preorders on my website? How do I increase book sales before my launch? How do I use a book preorder to cover publishing costs? What mistakes do authors make with book preorders? Why is my Amazon KDP preorder not selling? How do I use my book preorder to grow my audience?

2. 

   14 Aug 2026

   29. 5 Reasons Why Your Social Media Isn't Attracting Book Buyers | Marketing for Authors & Coaches

   If you’ve ever wondered why everyday posts get tons of social media engagement but posts about your book get ignored, then this is the episode for you. This episode breaks down why that happens and how to create content that attracts the right readers, supports your book, and builds authority instead of random engagement. TAKEAWAYS Why some posts get more likes How the platform can affect your post’s path Why posting and ghosting hurts engagement Why repeating “buy my book” posts don’t work What to share instead to build authority and interest CHAPTERS 00:00 - Why some social posts flop while others take off 05:39 - Choosing the wrong platform 09:28 - Being relatable, but not relevant 13:16 - Posting and ghosting instead of engaging 17:06 - Not treating your book like a business 20:18 - What to share instead: insights, strategies, and case studies RESOURCES: →Profitable Publishing® with Preorders www.preorderprofits.com/book (http://www.preorderprofits.com/book) →Episode 2: Treat your book like a business https://youtu.be/WJD-lxGldEs (https://youtu.be/WJD-lxGldEs) →Episode 3: Is social media the right marketing platform for your book? https://youtu.be/0QEAkX7hdg8 (https://youtu.be/0QEAkX7hdg8) →Episode 22: Five books to help you treat your book like a business https://youtu.be/BONX6sMgLrs (https://youtu.be/BONX6sMgLrs) CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact (http://www.sheppublishinghouse.com/contact) Facebook: (http://www.facebook.com/ProfitablePublishing)www.Facebook.com/ProfitablePublishing (http://www.Facebook.com/ProfitablePublishing) YouTube:www.youtube.com/@ProfitablePublishing (http://www.youtube.com/@ProfitablePublishing) Instagram: (http://www.instagram.com/profitablepublishing)www.Instagram.com/profitablepublishing (http://www.Instagram.com/profitablepublishing) LinkedIn: www.linkedin.com/in/ashley-d-shepard (http://www.linkedin.com/in/ashley-d-shepard) Threads: https://www.threads.com/@profitablepublishing (https://www.threads.com/@profitablepublishing) Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing™ is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing®, book experiences, speaking engagements Why do my social media posts get likes but no book sales How do I market my book on social media What to post to get book sales Why do my book promo posts get ignored What kind of content should business authors post

3. 

   23 Jul 2026

   28. 3 Ways to Sell Your Book Outside of Amazon & Social Media | Self Publishing for Business Owners

   Most authors assume that selling books on Amazon KDP or in bookstores are the only ways to sell thousands of copies. However, there are quite a few ways to sell your book other places and in large numbers. Ashley focuses on 3 ways to diversify your sales channels, viewing books as business assets, & creating engaging experiences for readers. The conversation covers the benefits of bulk sales to organizations and leveraging speaking engagements to enhance book visibility and sales. You’ll get practical examples and insights to help authors maximize their book's sales potential. TAKEAWAYS Why creating experiences with your book increase sales Why selling more than one copy of your book is simpler Three ways that don’t rely on social media posting to sell books Why only focusing on Amazon KDP can be more work CHAPTERS 00:00 Why Selling Outside of Amazon is Important 00:57 Your Book as a Business Asset 04:07 Create an Experience Around Your Book 07:55 Sell Your Book in Bulk 12:31 Use Speaking Gigs to Sell More Books 17:51 Key Takeaways and Next Steps RESOURCES: →GET MORE INFO/BOOK A CALL: Ready to get 1 on 1 support to outline and write your book while a team project manages the publishing process while you still keep your rights and royalties? Apply to the Profitable Publishing® Partner Service to outline, write, publish, and launch your book tied to your business or brand. Book a call: (https://www.profitableselfpublishing.com/Partner)https://www.ProfitableSelfPublishing.com/Partner (https://www.ProfitableSelfPublishing.com/Partner) →Episode 27: Paula Banks Used Preorders to Pay for Editing https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj- (https://youtu.be/fM2i1ThxYWM?si=iKK42ggCj44c-Pj-) →Episode 6: Why Best Seller Status is Overrated https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f (https://youtu.be/--g1wUN0vaY?si=cpCMsf8Eik3qdT9f) CONNECT WITH ASHLEY D. SHEPARD: Website: www.sheppublishinghouse.com/contact (http://www.sheppublishinghouse.com/contact) Facebook: www.Facebook.com/ShepPublishing (http://www.Facebook.com/ProfitablePublishing) YouTube:www.youtube.com/@sheppublishing (http://www.youtube.com/@profitablepublishing) Instagram: www.Instagram.com/sheppublishing (http://www.Instagram.com/profitablepublishing) LinkedIn: www.linkedin.com/in/ashley-d-shepard (http://www.linkedin.com/in/ashley-d-shepard) Threads: https://www.threads.com/@sheppublishing (https://www.threads.com/@profitablepublishing) Subscribe to Profitable Publishing® on your favorite podcast platform, and leave a review if you found this episode helpful! ABOUT THIS PODCAST: Profitable Publishing® is the podcast for coaches, consultants, speakers, and service providers who want to package their expertise into a profitable book to build their brands, attract clients, and create multiple income streams. book marketing, self-publishing, sell books, author strategies, book sales, marketing strategies, profitable publishing, book experiences, bulk book orders, speaking engagements

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Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

1 ratings

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.