Life is a pitch. Whether you realize it or not, every product, every service, and every conversation is selling you something. In Sell Anything, professional salesman JL Van Zyverden breaks down an idea each week, reverse-engineering the pitch behind it. You'll uncover the strategies, techniques, and psychology that make sales tick—whether it’s a business deal, a marketing campaign, or even a casual chat. Step behind the curtain of persuasion and learn how to sell, spot the sell, and never be sold again.
#61: How to Make Your Marriage Feel Like Day One Again with Kevin and Molly Richards
Marriage drift is the slow disconnection that happens when two people stop pursuing each other. You are not fighting. You are not in crisis. You are just going through the motions, and that quiet distance is harder to fix than a blowup because you do not even notice it happening.
JL sits down with Kevin and Molly Richards, married 31 years, to unpack how they went from transactional routines to genuine reconnection. Kevin shares the three month silent shift where he stopped asking what was wrong and started becoming the man she would choose today. They cover their priority framework of God, self, spouse, then kids, the "always be dating" practice that kept them close, and why self-leadership inside a marriage mirrors the same identity patterns that drive fitness consistency and career performance. This one is for anyone in a long-term relationship who feels the drift but cannot name it.
Chapters:
(00:00) Introduction
(04:18) How Drift Creeps Into a Marriage
(07:34) Questions That Reopen Connection
(19:44) How Kevin and Molly Met
(25:03) Breaking Your Parents' Cycle
(33:24) Making Decisions Together
(38:21) Working Out as a Couple
(48:53) The Game Mindset That Fixed Everything
(57:23) Advice for Wives and Husbands
"Always be dating" kept Kevin and Molly together for 31 years. Drop a comment: what is one dating habit you stopped doing after getting married?
Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast (https://www.instagram.com/sellanythingpodcast)
Connect with Kevin:
Instagram: https://www.instagram.com/kevinrrichards/ ( https://www.instagram.com/kevinrrichards/)
Facebook: https://www.facebook.com/KevinRRichards/ (https://www.facebook.com/KevinRRichards/ )
Linkedin: https://www.linkedin.com/in/krrichards/ (https://www.linkedin.com/in/krrichards/ )
Connect with Molly:
Instagram: https://www.instagram.com/mollytrichards/ (https://www.instagram.com/mollytrichards/)
Substack: https://substack.com/@musingswithmolly ( https://substack.com/@musingswithmolly)
Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742 (https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742)
3 Jun 2026
#60: Sean Pollard on Why Young Men Need Mentorship, Identity, and a Path Forward
Self-sabotage in business and marriage is rarely a discipline problem. It is an identity ceiling coded in childhood that your willpower cannot override. If you have ever built momentum only to watch yourself burn it down, or felt like you are performing a version of success that does not match who you actually are inside, this episode exposes the exact internal pattern keeping you stuck.
JL sits down with Shawn Pollard, a men's coach who specializes in marriage and business performance for men 35 and older. Shawn shares how he lost his wife while earning $300K a year, the looks maxing trend destroying young men's identity, and walks through how he helps men rewrite subconscious beliefs by taking full responsibility for everything in their lives. This one is for the man who knows what to do but keeps falling short of who he should be.
Chapters:
(00:00) Introduction
(03:21) What Serving Your Wife Actually Means
(11:06) Advice for the Younger Generation
(19:28) Back to the Basics That Work
(27:05) The Artificial Dopamine Trap
(34:15) The Subconscious Ceiling
(44:48) You Cannot Outwork a Broken Belief
(54:28) You Are Not Alone
Shawn said you cannot outwork a broken subconscious belief. What ceiling do you keep hitting? Comment below.
Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast (https://www.instagram.com/sellanythingpodcast)
Connect with Sean on Instagram: https://www.instagram.com/mindsetmonster_/ (https://www.instagram.com/mindsetmonster_https://www.instagram.com/mindsetmonster_/)
Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742 ( https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742)
27 May 2026
#59: Matt Sessa on Spiritual Alignment as the True Foundation for Success
Identity and revenue are not the same thing, but most entrepreneurs treat them like they are. This episode is for the guy who has built it, burned it, and started over more than once, who knows what to do but keeps cycling through the same pattern of hustle, collapse, and reinvention without ever addressing what is actually driving it.
JL sits down with Matt Sessa founder of Desert Disciples a Christian men's group providing community and support for like-minded men and newcomers to the faith. In this episode Matt opens up about substance abuse, losing businesses, chasing validation through money, and the moment his wife called him miserable despite having everything he needed. They discuss why knowing your creator is the fastest path to knowing yourself, and how honesty is the actual skill underneath every closed deal. This one is for the founder who is treading water and too prideful to say it.
Chapters:
(00:00) Introduction
(04:48) The Vivint Years and Living a Double Life
(06:27) Energy Bros: Two Years of Partying and Producing
(08:21) Ayahuasca and the Decision to Change
(09:12) The Window Business and Partnership Fallout
(13:32) What Do You Actually Want
(15:35) Putting the Man Back in Salesman
(18:09) The Exorcism and the God Sized Hole
(22:04) When Revenue Controls Your Happiness
(25:05) Slowing Down in the School Zone
(29:11) The One Lesson From Every Rise and Fall
(33:32) Know Your Creator, Know Yourself
Matt said revenue was the one thing controlling his happiness. Comment below: what is the one thing controlling yours right now?
Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.
Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast (https://www.instagram.com/sellanythingpodcast)
Connect with Matt:
Website: https://mattsessa.co/ (https://mattsessa.co/)
Dessert Disciples Website: https://www.desertdisciples.org/ (https://www.desertdisciples.org/ )
Instagram: https://www.instagram.com/matt.sessa/ (https://www.instagram.com/matt.sessa/ )
Facebook: https://www.facebook.com/matthew.sessa.1 (https://www.facebook.com/matthew.sessa.1 )
Linkedin: https://www.linkedin.com/in/matthew-sessa-7862022a/ (https://www.linkedin.com/in/matthew-sessa-7862022a/ )
YouTube: https://www.youtube.com/channel/UCPN31MrloZndmNHpikaENGA (https://www.youtube.com/channel/UCPN31MrloZndmNHpikaENGA )
Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742 (https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742)
Who has been a guest on Sell Anything
Names identified in recent episode analyses. Showing up to five guests.
Jonny Johnson
Kevin Trost
Jeremy Brockbank
Ryan Stream
Bryce Prescott
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
123,596
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
9 ratings
Spotify
5.0 / 5
8 ratings
Podcast Authority Score: 59 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
45
Social presence
91
YouTube
86
Engagement
51
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