Sell like a Woman is the go-to podcast for ambitious female entrepreneurs, online coaches, and women in sales who are ready to sell with confidence, ease, and integrity—without sounding pushy or salesy.
Hosted by Alissa Farabaugh, founder of the Feminine Sales Framework, this show dives deep into the real conversations women need to have about sales. From objection handling to pricing confidence, attraction-based selling to feminine energy in business—no topic is off-limits.
You’ll hear interviews with powerful women across industries, raw stories from Alissa’s own journey, and practical sales strategies that actually work for women. Whether you're just starting or scaling your business, this podcast will help you ditch the icky tactics, master aligned sales, and attract dream clients on repeat.
Listen in weekly to become the confident saleswoman your business needs.
Ep 10 - Turning Pain Into Purpose: Erin Wolpert’s Journey Through Grief
In this episode of the Sell Like a Woman podcast, I sit down with Erin, a grief and trauma coach and the founder of Flying Solo. Erin shares her heartfelt story of losing her husband to cancer and how she transformed her personal grief into a mission to help others. Through Flying Solo, Erin offers personalized coaching, especially for women struggling with grief and trauma. She talks about her approach, the importance of giving yourself grace and time to process, and how powerful it is to as...
8 Sept 2025
Ep 9 - DM Secrets that Sell for Female Online Coaches in 2025 + 2026
In this episode of the Sell Like a Woman podcast, I’m sharing my top tips for online coaches on how to book more calls and sign more clients through Instagram DMs in 2025 and 2026. I talk about why it’s so important to build genuine connections, avoid over-reliance on AI and automation, provide personalized value, and treat potential clients like real humans. I'll be diving into exactly how you can stand out, show you're a genuine human, and increase response rate and calls booked without get...
1 Sept 2025
Ep 8 - 4 Reasons Why You're not Getting Consistent Leads
Today I want to dive into something every online coach needs but so many struggle with: getting consistent leads. I know firsthand how frustrating it is as an online coach to feel like you’re doing all the right things but your DMs, calls, and pipeline just aren’t where you want them to be. So in this episode, I’m breaking down the top 4 reasons you’re not getting consistent leads in your online coaching business—and how to fix them. Here’s what we’re covering: Reason #1: Your niche and messa...
31 Jul 2025
Ep 7 - Navigating Fitness and Business in Perimenopause with Courtney Whitten
In this episode of the 'Sell Like a Woman' podcast, we discuss Courtney's journey into the fitness industry, her specialization in helping perimenopausal women, and her transition from group fitness training to running her own business. Courtney shares insights on mindful eating, macro counting, and the importance of strength training over cardio for women in perimenopause. We also talk about business strategies for fitness professionals and the balance of managing both in-person and online...
31 Jul 2025
Ep 6 - 3 Types of Money Objections and HOW to Overcome Each of Them
Welcome to another episode of Sell Like A Woman!! In this episode, we tackle one of the most frustrating parts of selling: money objections. I introduce my five-phase Feminine Objection Handling Framework specifically designed for female entrepreneurs. We discuss why price objections such as 'It's too expensive,' 'It's not in my budget,' and 'I can't afford it' arise and what they really mean. You'll learn how to avoid these objections, and I'll provide you with specific questions and t...
28 Jul 2025
Ep 5 - The Reason You're Hearing Objections on Sales Calls
In this episode of the Sell Like a Woman podcast, I dive into the common issue of sales objections and how they are often triggered by poor questioning techniques. I discuss why objections are not random and how traditional, masculine sales methods lead to surface-level answers and inevitable objections. Instead, as women, we advocate for deeper, emotionally engaging questions that build trust and create genuine urgency. In this video, I outline strategies to prevent objections be...
24 Jul 2025
Ep 4 - One trick for more confidence in selling
In this episode of The Sell Like a Woman podcast, I delve into a subtle yet powerful shift in sales strategy that changed everything for me and my clients. Emphasizing the importance of mindset, I argue that sales should be seen as a service, not a transaction. By focusing on how to help potential clients make informed and aligned decisions, saleswomen can transform their approach, making it more grounded and less pushy. I also discuss the importance of body language, tone, and the initial 10...
In this episode of the Sell Like A Woman podcast, I address the anxiety-inducing stage of sales: handling objections. I reveal my five-step Feminine Sales Objection Handling framework—Clarify, Isolate, Label, Empower, and Diffuse. Tailored specifically for women, this framework avoids outdated and pushy sales tactics, instead offering solutions that align with women's unique strengths and emotional intelligence. I share my personal journey from being anxious and struggling with sales to achie...
17 Jul 2025
Ep 2 - Why Pre-Handling Objections Will 10x Your Sales
In this episode, I’m diving deep into one of the most powerful pieces of my Feminine Sales Framework—handling objections with confidence and ease. As the founder of Confident Sales Women, I’ve helped so many female coaches and entrepreneurs transform how they approach sales conversations by getting ahead of objections before they even come up. I’ll share my personal journey with sales burnout, how I used to dread objections, and the exact strategies I now use to pre-handle resistance in a way...
14 Jul 2025
Ep. 1 - Why Traditional Sales Methods are Failing Women
In this episode, I’m diving into a topic that’s not talked about enough—why so many women in business feel completely burnt out by sales. If you’re a coach, entrepreneur, or online business owner who’s ever felt drained, out of alignment, or even “icky” when selling… you’re not alone. I’ll walk you through the real reason this happens: traditional sales were built by men, for men—and they often go against the way we naturally operate as women. I’ll share how I transitioned from masculine, hig...
31 Mar 2025
Why Most Online Fitness Coaches Struggle (And How to Fix It Fast)
"I always feel good for a bit, but then feel like I'm doing everything wrong." Feeling like you're doing everything right but still struggling to sign online clients? You're not alone. I've been through the exact same ocean you're trying to get across, and I know exactly how you can get across it. In this episode, I break down the exact reasons why so many online fitness coaches feel stuck—wondering if the market is too saturated, questioning if they're doing something wrong, and doubti...
27 Mar 2025
How I turn followers into fitness clients on autopilot
In the last episode, we talked about why building trust is the key to turning your followers into clients. But trust alone isn’t enough—you need to guide them through a journey that makes them see YOU as the obvious solution to their problems. Today, I’m walking you through exactly what your audience needs to understand before they’ll ever buy from you. By the end, you’ll have complete clarity on what to post so your content naturally leads people to sign up. We’re covering: 👉 The real ...
25 Mar 2025
The silent audience problem: Why they watch but don’t buy
Tired of posting every day and getting zero fitness clients? In this episode, I’m breaking down exactly why this is happening and how to fix it—without sending a million cold DMs or running paid ads. For years, I showed up consistently in my online fitness business, but my DMs were dry, and clients weren’t rolling in. Once I cracked the code on implementing a strategic nurture sequence, everything changed—clients started reaching out to me, and I didn’t even need to rely on sales calls anymor...
17 Mar 2025
Ep 3. My Fitness Journey - Overweight to Bodybuilding
Today, we go ALL the way back to where fitness all began for me as a kid, the hardships I went through, the mistakes I made, the lessons I've learned, and where I am now as a fitness coach and competitive bodybuilder. I went from over 200lbs and overweight + depressed, to stage lean/skinny and down 80lbs....to now the heaviest I've been in 6 years and THRIVING in a bulking phase. DM me on Instagram @exercisefordonuts if you listened and tell me YOUR story!! Don't need to add context - just sh...
26 Feb 2025
How to Start an Online Fitness Coaching Business in 2025
"I want to become an online fitness coach in 2025, but WHERE do I start??" "Do I need to gain thousands of followers?" "Do I need to become a brand ambassador?" "Do I need to post half naked pics?" "Do I need an app and a website?" As an online fitness coach of 5 years and business coach who has helped dozens of online fitness coaches....I'm breaking down EXACTLY how to become an online fitness coach in 2025 STEP BY STEP in the most efficient and expense free way possible! Click here to regis...
2 Jan 2025
3 Secrets to Content that Sells
Click here for the free Content that Sells Challenge Click here to apply for 1-1 Business Coaching with me Click here to apply for Next Level Physique 1-1 Fitness Coaching Instagram: @exercisefordonuts Tired of the DM outreach and sales calls old school biz approach? If you're like me and my clients, this tactic is draining and just does NOT feel authentic. Instead, imagine a business where you can show up daily on social media knowing EXACTLY what to say, what to post, and you naturall...
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