The Sellar Podcast is where makers, stockists, and craft drink heroes come together over a drink (or two). We chat with guests from across the UK craft drinks scene to share stories, swap tips, and dive into everything from hops to margins. Real talk, proper drinks, no nonsense.
"I deliver my beer by bike." | Sellar Podcast feat. Jim from Wendover Beers
In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry. Jim shares insights into his unique business model, which includes delivering beer by electric cargo bike and focusing on small independent breweries. He discusses the challenges of introducing craft beer to a community that was previously unfamiliar with it, the importance of technology in managing his business, and the lessons he's learned along the way. Jim also offers advice for aspiring entrepreneurs looking to enter the craft beer market.
6 Aug 2025
From Homebrew to Holy Goat
In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing. They discuss the unique brewing process at Holy Goat, the importance of local ingredients, and the journey from home brewing to establishing a successful brewery. Johnny shares insights on branding, collaborations with artists and bands, and the brewery's global reach. The conversation also touches on sales strategies, seasonal brewing, and future plans for innovative beer styles.
🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:
→ sellar.io (https://sellar.io/)
→ Instagram (https://instagram.com/sellar.io)
→ LinkedIn (https://www.linkedin.com/company/sellar-io/)
Let’s make trade better — together. ✨
22 Jul 2025
The Journey of Pastore Brewing
In this episode of the Sellar podcast, Sarah interviews Chris, co-founder of Pastore Brewing, about the journey of establishing their brewery, the growth of the sour beer market, and the unique challenges they face in sales and branding. Chris shares insights into their brewing philosophy, the importance of engaging with consumers, and the creative process behind their distinctive artwork. The conversation also touches on trends in craft beer and the competitive landscape of the industry.
26 Jun 2025
Navigating Challenges in the Brewing Industry | Sellar Podcast feat. Dave from Indie Rabble
Dave Hayward from Indie Rabble Brewery discusses Indie Rabble's origins, pandemic challenges, and unique business model with Sarah from Sellar in an interview.
28 May 2025
Maximise trade sessions for success | feat. Greg from We Are Beer
Greg Wells from We Are Beer and Sarah From Sellar explore craft beer festival evolution, highlighting trade session importance and consumer behavior insights in this interview.
9 Apr 2025
Journey from hospo to brewery sales | Feat. Lauren from DEYA
Join us as we chat with with Lauren from DEYA about their upcoming collaboration beer for Record Store Day, her journey from hospitality to brewery sales and being blindsided by the craft beer rumour mill.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/) / @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
6 Mar 2025
WTF is Sellar Credit?
Join us as we chat to our founders about Sellar Credit, a game-changing product for the drinks industry.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/)
Instagram for suppliers: @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
26 Feb 2025
From Sonoma to Soda | Feat. Steep Soda
Join us as we chat to Liam from Steep Soda about his journey from brewing craft beer to making all-natural craft sodas.
Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/)
Instagram for suppliers: @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
4 Dec 2024
"We're not a challenger brand, we want to join in the fun!" | Feat. Stiff Tea
Zach, founder of Stiff Tea Hard Kombucha, and Holleigh Stevenson, creative marketing expert, share their innovative approach to bringing hard kombucha to the UK, sparking fun in the craft drinks industry.
14 Nov 2024
"I've met so many lovely people because of this job" | Feat. Meg from Mondo
Join us as we chat with Meg from Mondo about her journey in B2B craft beer sales and how it's not just chatting about beer and dropping off samples - there's so much more to it!
We talk about how being in the craft drinks industry, from a hospitality side or a producer's side, ultimately comes down to forging meaningful relationships where we've all gone a common ground of loving good drinks and creating memorable experiences.
We also talk about her experience being in the first cohort of mentees in the ground-breaking Women In Beer mentorship programme.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/) / @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
X: @sellarapp (https://x.com/sellarapp)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
24 Oct 2024
"He just flung his arms around me!" Feat. Full Circle Brew Co.
Join us as we chat with Jordan from Full Circle. Topics include career development in the industry, their growth in producing cask beer and how important your local heartland is.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/) / @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
X: @sellarapp (https://x.com/sellarapp)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
17 Oct 2024
"Is it meant to be cloudy?" | Feat. Verdant Brewing
Join us as we chat with Billy from Verdant. Topics include how the craft beer industry has evolved over the last ten years, how a remote sales team works, and their upcoming new releases.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/) / @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
X: @sellarapp (https://x.com/sellarapp)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
3 Oct 2024
"Did you say Peroni?!" | Feat. Duration Brewing
Join us as we chat with Miranda from Duration Brewing. Duration Brewing is a craft beer brewery in Norfolk specialising in brewing high-quality, balanced beers that belong to a specific time and place.
We start by cracking open Duration's Harvest Bier, brewed for Oktoberfest. We give tips on how bartenders can recommend different styles of beers to their customers.
We talk about how they use Sellar to power their trade sales and increase their route to market across the UK. As well as how they use it for their taproom to order beers and snacks from other small businesses.
Sarah and Miranda also touch on how to balance working in the drinks industry with your physical and mental health. It's important to ensure you're looking after yourself when working in fast-paced start-up businesses such as breweries.
Miranda shares some information on the next beers they have coming up, including an alcohol-free beer and a gluten-free beer. We also talk about how the no and low sector continues to grow and how it's offering opportunities for several small craft brewers.
The giveaway mentioned in this episode has now closed but follow Sellar for when the next one goes live.
Join us in two weeks when we welcome Verdant Brewing Co. to the show.
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Sellar powers B2B sales for the craft drinks industry, saving everyone time and growing profits for small businesses.
Go to sellar.io (https://sellar.io/?utm_source=spotify&utm_medium=description) to find out more
Instagram: @sellar.io (https://www.instagram.com/sellar.io/) / @sellar.suppliers (https://www.instagram.com/sellar.suppliers/)
LinkedIn: @sellar-io (https://www.linkedin.com/company/sellar-io)
X: @sellarapp (https://x.com/sellarapp)
Facebook: @sellarapp (https://www.facebook.com/sellarapp)
Contact: hello@sellar.io (mailto:hello@sellar.io)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 41 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
50
Social presence
91
YouTube
0
Engagement
32
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