The Sellar Podcast is where makers, stockists, and craft drink heroes come together over a drink (or two). We chat with guests from across the UK craft drinks scene to share stories, swap tips, and dive into everything from hops to margins. Real talk, proper drinks, no nonsense.

Sellar Podcast
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Podcast Overview
The Sellar Podcast is where makers, stockists, and craft drink heroes come together over a drink (or two). We chat with guests from across the UK craft drinks scene to share stories, swap tips, and dive into everything from hops to margins. Real talk, proper drinks, no nonsense.
Language
🇺🇲
Publishing Since
10/3/2024
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Recent Episodes

September 17, 2025
"I deliver my beer by bike." | Sellar Podcast feat. Jim from Wendover Beers
<p>In this episode of the Sellar Podcast, host Sarah From Sellar speaks with Jim Whewell, the owner of Wendover Beers, about his journey in the craft beer industry. Jim shares insights into his unique business model, which includes delivering beer by electric cargo bike and focusing on small independent breweries. He discusses the challenges of introducing craft beer to a community that was previously unfamiliar with it, the importance of technology in managing his business, and the lessons he's learned along the way. Jim also offers advice for aspiring entrepreneurs looking to enter the craft beer market.</p>

August 6, 2025
From Homebrew to Holy Goat
<p>In this episode of the Sellar podcast, Sarah From Sellar interviews Johnny Horn from Holy Goat Brewing. They discuss the unique brewing process at Holy Goat, the importance of local ingredients, and the journey from home brewing to establishing a successful brewery. Johnny shares insights on branding, collaborations with artists and bands, and the brewery's global reach. The conversation also touches on sales strategies, seasonal brewing, and future plans for innovative beer styles.</p><p>🔗 Learn more about how Sellar powers B2B sales for the craft drinks industry:</p><p>→ <a href="https://sellar.io/" target="_blank" rel="ugc noopener noreferrer">sellar.io</a></p><p>→ <a href="https://instagram.com/sellar.io" target="_blank" rel="ugc noopener noreferrer">Instagram</a></p><p>→ <a href="https://www.linkedin.com/company/sellar-io/" target="_blank" rel="ugc noopener noreferrer">LinkedIn</a></p><p>Let’s make trade better — together. ✨</p>

July 22, 2025
The Journey of Pastore Brewing
<p>In this episode of the Sellar podcast, Sarah interviews Chris, co-founder of Pastore Brewing, about the journey of establishing their brewery, the growth of the sour beer market, and the unique challenges they face in sales and branding. Chris shares insights into their brewing philosophy, the importance of engaging with consumers, and the creative process behind their distinctive artwork. The conversation also touches on trends in craft beer and the competitive landscape of the industry.</p>
13 total episodes available
Recent guests on Sellar Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Dave Hayward
Guest
Greg Wells
Guest
Deep-dive analytics for Sellar Podcast
Frequently asked questions
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- What is Sellar Podcast?
- How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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