The show where legendary minds reveal the human truths behind real influence, connection, and performance. Hosted by Brent Adamson, co-creator of both The Challenger Sale and the newly released The Framemaking Sale, and Shari Levitin, author of Heart and Sell, featured in Harvard’s sales curriculum. If you think sales is all about pressure, product, or polish… think again. Because the shortest path to better numbers? Is making a human connection.
Selling Isn't Everything
Claim This Podcastby Brent Adamson & Shari Levitin
5.0(2 reviews)
11 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
The show where legendary minds reveal the human truths behind real influence, connection, and performance. Hosted by Brent Adamson, co-creator of both The Challenger Sale and the newly released The Framemaking Sale, and Shari Levitin, author of Heart and Sell, featured in Harvard’s sales curriculum. If you think sales is all about pressure, product, or polish… think again. Because the shortest path to better numbers? Is making a human connection.
Language
🇺🇲
Publishing Since
11/13/2025
1 verified phone number on file for Selling Isn't Everything
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Recent Episodes
March 10, 2026
The Secret to Consistency in Sales Success with Lisa Magnuson: EP 011
<p>Brent and Shari sit down with the remarkable Lisa Magnuson, a powerhouse in strategic, complex sales who has built her career—and her business—on helping organizations land the massive, game-changing deals.</p><p>Lisa Magnuson brings a blend of warmth, wit, and serious strategy to everything she does, from her free-range childhood in Menlo Park to leading top-performing teams at Xerox and now, consulting for sales leaders looking to win their “5x deals.” The discussion is anything but a typical sales interview. Instead, it’s a heartfelt, candid exploration of what actually creates sales success: discipline, strategic thinking, genuine curiosity, and the magic that happens when we show up as our full human selves.</p><p>Together, the trio unpacks why training efforts so often fall flat, how real change and growth depend on consistent leadership and culture, and the underestimated power of showing up authentically—whether in a win room, a training session, or just a simple conversation. Expect plenty of stories, practical wisdom, a few laughs (and even some banter about forts and laminating napkins), all rooted in a shared belief that selling may not be everything, but bringing your “something”—your own secret superpower—makes all the difference.</p><p>👤 Connect with Lisa Magnuson:</p><p>✅ Website: <u><a href="https://www.toplinesales.com" rel="noopener noreferrer" target="_blank">https://www.TopLineSales.com</a></u></p><p>✅ LinkedIn: <u><a href="https://www.linkedin.com/in/toplinesales" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/toplinesales</a></u></p><p>👤 Connect with Selling Isn’t Everything:</p><p>✅ Official: <a href="https://sellingisnteverything.com" rel="noopener noreferrer" target="_blank">https://SellingIsntEverything.com</a> </p><p>✅ YouTube: <a href="https://www.youtube.com/@SellingIsntEverything" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@SellingIsntEverything</a> </p><p>✅ LinkedIn (Shari): <a href="https://www.linkedin.com/in/sharilevitin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sharilevitin</a></p><p>✅ LinkedIn (Brent): <a href="https://www.linkedin.com/in/brentadamson" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/brentadamson</a> </p><p>✅ Brent’s Latest Book, The Framemaking Sale: <a href="https://www.theframemakingsale.com/" rel="noopener noreferrer" target="_blank">https://www.theframemakingsale.com/</a> </p><p><br></p><p>Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: <a href="https://castahead.net" rel="noopener noreferrer" target="_blank">https://CastAhead.net</a> </p><p><br></p><p><br></p>
February 24, 2026
Garrett Blood on Building a Mission-Driven Culture That Puts People First: EP 010
<p>We welcome Garrett Blood—a three-time entrepreneur, CEO and founder of Kajae, and a leader whose mission-driven approach left our whole team feeling deeply moved. This conversation is anything but typical. Garrett’s origin story begins in Orange County, where he went from limos and luxury to losing everything and starting over as a 12-year-old entrepreneur. His journey moves through business triumphs and setbacks, a breakthrough ice cream venture, and finally to Kajae, a staffing company built on the belief that opportunity – not talent – is unequally distributed across the globe.</p><p>What unfolds is much more than business talk – it’s an exploration of resilience, leadership, human connection, and the power of putting people first. Garrett reveals how Kajae lifts individuals from poverty to middle class and why he refuses to compromise his values, even turning away clients who don’t align with his mission. The stories shared go far beyond the numbers, touching on transformation, gratitude, and the kind of impact that resonates at a human, not just organizational, level.</p><p>Get ready for vulnerable stories, laughs, and eye-opening moments as Shari Levitin, Brent Adamson, and Garrett Blood dive deep into what it really means to lead with purpose—showing us that better people make better salespeople, not the other way around. If you care about connection, culture, and authenticity, you won’t want to miss this conversation.</p><p>👤 Connect with Garrett Blood:</p><p>✅ Website: <u><a href="https://www.kajae.com" rel="noopener noreferrer" target="_blank">https://www.kajae.com</a></u></p><p>✅ LinkedIn: <u><a href="https://www.linkedin.com/in/garrettblood" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/garrettblood</a></u></p><p>👤 Connect with Selling Isn’t Everything:</p><p>✅ Official: <a href="https://sellingisnteverything.com" rel="noopener noreferrer" target="_blank">https://SellingIsntEverything.com</a> </p><p>✅ YouTube: <a href="https://www.youtube.com/@SellingIsntEverything" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@SellingIsntEverything</a> </p><p>✅ LinkedIn (Shari): <a href="https://www.linkedin.com/in/sharilevitin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sharilevitin</a></p><p>✅ LinkedIn (Brent): <a href="https://www.linkedin.com/in/brentadamson" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/brentadamson</a> </p><p>✅ Brent’s Latest Book, The Framemaking Sale: <a href="https://www.theframemakingsale.com/" rel="noopener noreferrer" target="_blank">https://www.theframemakingsale.com/</a> </p><p><br></p><p>Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: <a href="https://castahead.net" rel="noopener noreferrer" target="_blank">https://CastAhead.net</a> </p><p><br></p><p><br></p>
February 10, 2026
Emotional Supply Chains and Real Impact: The Tim Hardin Leadership Approach: EP 009
<p>In this episode, hosts Brent and Shari sit down with Tim Hardin, a CEO whose journey takes us from social work in rural Arkansas to the heights of corporate leadership.</p><p>Tim shares how his roots in social services taught him about empathy, authenticity, and the power of overlooked moments - lessons he’s carried through every phase of his career. You'll hear stories about strategic pivots, the humble art of “thinking smaller,” and why connecting with people - not just building business - matters most. The episode tackles what it means to operationalize mission-driven values within teams, why focusing on the “emotional supply chain” changes the way we lead, and how small, genuine moments build the kind of trust that enables both family bonds and business growth.</p><p>Get ready for a heartfelt, counterintuitive conversation threaded with humor, vulnerability, and wisdom. Whether you’re a CEO, a sales leader, or just someone craving more meaning in your work or life, this interview with Tim Hardin will inspire you to rethink performance, priorities, and what it truly means to connect.</p><p>👤 Connect with Tim Hardin:</p><p>✅ Website: <u><a href="http://www.decisiv.com/" rel="noopener noreferrer" target="_blank">http://www.decisiv.com/</a></u></p><p>✅ LinkedIn: <u><a href="https://www.linkedin.com/in/jtimhardin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/jtimhardin/</a></u></p><p>👤 Connect with Selling Isn’t Everything:</p><p>✅ Official: <a href="https://sellingisnteverything.com" rel="noopener noreferrer" target="_blank">https://SellingIsntEverything.com</a> </p><p>✅ YouTube: <a href="https://www.youtube.com/@SellingIsntEverything" rel="noopener noreferrer" target="_blank">https://www.youtube.com/@SellingIsntEverything</a> </p><p>✅ LinkedIn (Shari): <a href="https://www.linkedin.com/in/sharilevitin/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/sharilevitin</a></p><p>✅ LinkedIn (Brent): <a href="https://www.linkedin.com/in/brentadamson" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/brentadamson</a> </p><p>✅ Brent’s Latest Book, The Framemaking Sale: <a href="https://www.theframemakingsale.com/" rel="noopener noreferrer" target="_blank">https://www.theframemakingsale.com/</a> </p><p><br></p><p>Selling Isn’t Everything is produced by Chris Stone at Cast Ahead: <a href="https://castahead.net" rel="noopener noreferrer" target="_blank">https://CastAhead.net</a> </p><p><br></p><p><br></p>
11 total episodes available
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Frequently asked questions
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- What is Selling Isn't Everything?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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