Dive into the world of sync licensing with the "Selling The Soundtrack Podcast," where we break down how to get your music into movies, TV shows, commercials and video games. From insightful chats with music supervisors and library owners to legal advice from industry experts, this podcast is your shortcut to the sync scene. Whether you're new to the game or looking to level up, we've got the insider knowledge you need. For insights, tips, and more, visit us at www.sellingthesoundtrack.com
Selling The Soundtrack Podcast
Claim This Podcastby Tiffany Williams
5.0(7 reviews)
18 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality45
Social0
YouTube76
Engagement32
Podcast Overview
Dive into the world of sync licensing with the "Selling The Soundtrack Podcast," where we break down how to get your music into movies, TV shows, commercials and video games. From insightful chats with music supervisors and library owners to legal advice from industry experts, this podcast is your shortcut to the sync scene. Whether you're new to the game or looking to level up, we've got the insider knowledge you need. For insights, tips, and more, visit us at www.sellingthesoundtrack.com
Language
🇺🇲
Publishing Since
4/5/2024
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44
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality45
Social0
YouTube76
Engagement32
6
Excellent Areas
3
Good Performance
10
Growth Opportunities
excellent
Episode Length
15 minutes
Performing excellently!
good
Show Experience
15 episodes over 1.1 years
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needs improvement
Publishing Consistency
Every 28 days
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Recent Episodes
March 14, 2026
Heart, Soul & Ear Candy: John Clinebell on What Gets Synced - Music Producer & Co-Founder of 2Indie
John Kleinbell, music producer and co-founder of 2Indie, pulls back the curtain on what it really takes to build a sync career from the ground up. From hauling gear to the Third Street Promenade hoping to be discovered, to landing an international Starbucks campaign that reached hundreds of millions of people, John's journey is proof that persistence, relationships, and a relentless commitment to craft can transform your music into a real income stream. A jack of all trades in the truest sense, John has racked up placements with Disney, Fox, Netflix, Hulu, Nick Jr., and more - and he's brought that hard-won knowledge into 2Indie, a company dedicated to helping musicians make a full-time living in sync. In this episode, John breaks down why starting fresh beats fixing old songs, how to write music with "ear candy" that stops a supervisor mid-scroll, what split sheets can save you from, and why your reputation in this industry is your most valuable asset. If you've ever wondered what separates the artists who land placements from the ones who don't, John lays it all out. 🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/
March 2, 2026
Collaboration Over Everything: Mimi McCarley’s Framework for Sync Wins - CEO of Collab Music Network
Mimi McCarley, founder of Collab Music Network and Sync Academy, breaks down what it really takes to thrive in the world of sync licensing. From walking away from a stable career in insurance to building a catalog that’s landed placements with Victoria’s Secret, Facebook, Walmart, and All American, Mimi’s journey is a blueprint for turning creative energy into actual income. A powerhouse in the Nashville sync scene, Mimi has mentored countless artists, producers, and songwriters on how to finish records, form collaborative teams, and tailor their sound for the fast-evolving sync landscape. In this episode, Mimi shares the difference between library music and branded records, how to develop the “ear” for syncable songs, and why vision, ownership, and zero ego are the keys to making real moves in music licensing. If you’re tired of making music that just sits on your hard drive, this episode will light a fire under you.
March 1, 2026
How to Get Music Supervisors to Actually Listen: DISCO 101 ft. Katrina Balcius Head of ENT @ DISCO
Katrina Balcius, Head of Enterprise at DISCO, joins this episode of Selling the Soundtrack to talk about her journey from the tech world in San Francisco to helping shape one of the most important platforms in sync licensing today. Based in LA, Katrina now works with major clients like Amazon Studios and Viacom, helping streamline their creative workflows and making it easier for music to actually get placed. In this episode she shares how she broke into sync also gets real about what artists need to understand when it comes to landing a sync. It’s not as simple as sending your track and crossing your fingers—she explains why building strong human relationships and using the right tools makes all the difference. We also dive into the new Artist Opportunities tab on DISCO, how to use DISCO Pages to pitch yourself professionally, and why your stems and metadata should never be an afterthought. If you’re an artist, sync rep, or just trying to figure out how to get your music into film, TV, or ads, this episode is packed with insight from someone who’s done it—and helped others do it too.
18 total episodes available
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Frequently asked questions
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- What is Selling The Soundtrack Podcast?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
No, this podcast does not typically feature guests.
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