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Sellings Creative

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by Brad Eather | Tomorrow Communications

21 episodes

Updated Daily

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Podcast Overview

Where Creativity Meets Commerce. Creative Business challenges the traditional view that creativity is artistic. Interviewing industry experts we explore how every day acts of creativity can be applied to business problems and strategy. 🍊Brought to you by Tomorrow Marketing Communications

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Publishing Since

10/15/2024

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Recent Episodes

July 21, 2026

Neurodiversity in the Workplace: Rethinking Workplace Productivity | Myke Ireland 🍊

Former CTO <a href="https://www.linkedin.com/in/mykeireland/" target="_blank" rel="noopener noreferrer">Myke Ireland </a>shares his late-diagnosed AuDHD journey with host <a href="https://www.linkedin.com/in/brad-eather/" target="_blank" rel="noopener noreferrer">Brad Eather</a>, showing how outcome-based frameworks turn neurodivergent support into a true strategic advantage. 🔎 In This Episode: <ol> <li> Navigating a late-diagnosed AuDHD journey inside executive leadership </li> <li> Shifting accommodations from inconvenient compliance to strategic business advantages </li> <li> Transitioning workplace productivity metrics toward outcome-based frameworks </li> <li> Key actionable strategies to effectively support neurodivergent employees </li> <li> Leveraging modern AI tools to enhance executive function for non-linear thinkers </li> </ol>   ⭐ RATE THE <a href="https://www.tomorrowcommunications.com/Creative-Business-podcast" target="_blank" rel="noopener noreferrer">CREATIVE BUSINESS PODCAST</a> 🍊MORE EPISODES: <a href="https://www.tomorrowcommunications.com/Creative-Business-podcast">https://www.tomorrowcommunications.com/Creative-Business-podcast</a> 🍊 This podcast is brought to you by Tomorrow | B2B Marketing & Communications. visit👉🏼 <a href="https://www.tomorrowcommunications.com/">https://www.tomorrowcommunications.com/</a>   <h1> </h1>

April 5, 2026

High-Performance Leadership: Transforming Business Culture with Elite Sporting Tactics | Neil Tunnah

<h1>From the Field to the Boardroom: Unpacking High Performance with Neil Tunnah</h1> In this episode of the Creative Business Podcast, host <a href="https://www.linkedin.com/in/brad-eather/" target="_blank" rel="noopener noreferrer">Brad Eather</a> explores the intersection of professional sports and commercial success.  Guest <a href="https://www.linkedin.com/in/neil-tunnah-0a2071122/" target="_blank" rel="noopener noreferrer">Neil Tunnah</a>, a high-performance coach with 25 years of experience, challenges the "locker room speech" myth and provides a data-driven framework for leadership . <h2>The Biggest Misconception in High-Performance Teams</h2> Many business leaders believe high performance is triggered by motivational speeches.  Tunnah argues that in the professional game, motivation is individualized; some athletes are self-driven, while others need a bespoke system to find their "game-ready" state     <ul> <li> The Individual Focus: Leadership is about asking what a specific person needs at a specific moment   </li> <li>  Trust vs. Pressure: High performance isn't about shouting; it's about trusting that the team wants to win and helping them make decisions under extreme pressure . </li> </ul> <h2>Why Clarity is the Foundation of Confidence</h2> Citing former Wallabies coach Dave Rennie, Neil emphasizes that "Clarity Creates Confidence" .  <ul> <li>  Communication Styles: Leaders must be skilled enough to ensure a message is clear to the receiver, not just the sender .  </li> <li>  Strength-Based Modeling: Success comes from an identity of what you are "brilliant" at, rather than a fixated focus on weaknesses . </li> </ul> <h2>Managing the "A-Player" and the Performance Divide</h2> A common business challenge is the "A-Player" who hits targets but disrupts culture . Neil suggests:  <ul> <li> Feedback Cadence: Don’t wait 90 days to address a behaviour that happened on day three. </li> <li>  Courageous Coaching: Leaders must be seen dealing with selfish behaviours, or the rest of the team will experience a performance dip . </li> </ul> <h2>Psychological Safety as a Performance Multiplier</h2> Tunnah addresses the stigma that psychological safety is "soft"   <ul> <li>The Neuroscience of Fear: Operating in a state of fear can drop a person's capacity to learn to less than 10% .</li> <li>Contribution Culture: High performance requires an environment where it is safe for every team member to contribute and express opinions .</li> </ul> <h3>Key Takeaways for Business Leaders</h3> <ol> <li>People are the Only Lever: While markets and products are external, you have total influence over recruiting, training, and developing your people .</li> <li>Operationalize Strategy: Strategy often fails because it stays in the "top drawer."  It must be implemented through consistent habits and behaviour change.  </li> <li>The Scoreboard Test: For every creative or innovative idea, ask: "Does it change the scoreboard?" .</li> </ol> Learn how Tomorrow Communications helps technical teams translate their technical expertise into revenue by proactively shaping their market <a href="http://www.tomorrowcommuncations.com">here</a> Find Brad on LinkedIn - <a href="https://www.linkedin.com/in/brad-eather/" target="_blank" rel="noopener noreferrer">here </a>

March 1, 2026

The Trust Gap: Securing Data Sovereignty in the Age of AI Slop

<h1> The Trust Gap: Securing Data Sovereignty in the Age of AI Slop</h1> Podcast Episode 18: Featuring <a href="https://www.linkedin.com/in/joshhorneman/" target="_blank" rel="noopener noreferrer">Josh Horneman</a>, Co-Founder of <a href="https://howll.ai/" target="_blank" rel="noopener noreferrer">HOWLL</a> We are currently living through what many call the AI revolution, but for the average business leader, it feels less like a revolution and more like a high-stakes gamble. While the promise of AI is efficiency, the reality for most enterprises is a trust gap as wide as the ocean. Currently, roughly 70% of the workforce looks at these tools with genuine hesitation or outright fear. In this episode, Josh Horneman explains how to bridge this gap by moving from "user dependency" to Data Sovereignty. <h2>Why "AI Slop" is the New Enterprise Risk</h2> Slop" is a term for the low-quality or "hallucinated" outputs generated by probability engines .  Because AI models don't actually know "truth" there is a significant risk attached for businesses.  <ul> <li>Accuracy over Probability: In a business environment, "slop" isn't just a weird image; it can be inaccurate numbers that impact your financial reporting.</li> <li>The Insurance Factor: Organizations must ask what they are actually insured against if they let an unmonitored technology solution take over.</li> <li>The "User" Conundrum: Josh notes that the only two ways we use the word "user" in society is for digital technology and drug abuse, suggesting we need to move toward being "experts" rather than just "users". </li> </ul> <h2>The Final Frontier: Local Hardware and Data Sovereignty</h2> To protect Intellectual Property (IP), businesses are shifting toward Data Sovereignty—retaining total control over where data is stored and processed.  <ul> <li>Air-Gapped Privacy: By using open-source models, businesses can run AI on their own laptops or private GPUs without needing to touch the internet.</li> <li>Mobile Sovereignty: Small, capable models can now run on an iPhone in airplane mode, keeping human knowledge in your pocket while disconnected from the cloud.</li> <li>Physical Bottlenecks: Growth is currently limited by access to power and GPU cooling systems, which can cause hardware to fail if not managed correctly. </li> </ul> <h2>The "Human in the Loop" Framework for ROI</h2> The goal of AI implementation should not be replacement, but the amplification of individual intelligence. <ul> <li>Unlocking Experts: By automating "paper-shuffling" tasks—like travel reconciliations—experts are freed to focus on high-level value. </li> <li>Productivity Uplifts: Immediate gains come from auditing mundane tasks.  Josh demonstrates how a two-week strategy workshop can be condensed into a three-hour interactive process.</li> <li>Training the Future: The next generation must jump into this technology to compete, using it as a "tutor" to learn complex skills like coding or music faster than ever before. </li> </ul> Connect with Our Guest <ul> <li><a href="https://www.linkedin.com/in/joshhorneman/" target="_blank" rel="noopener noreferrer">Josh Horneman</a></li> <li><a href="https://howll.ai/" target="_blank" rel="noopener noreferrer">HOWLL AI</a></li> </ul>

21 total episodes available

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What is Sellings Creative?: Where Creativity Meets Commerce. Creative Business challenges the traditional view that creativity is artistic. Interviewing industry experts we explore how every day acts of creativity can be applied to business problems and strategy.

🍊Brought to you by Tomorrow Marketing Communications
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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