The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
Send It!
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5.0(6 reviews)
92 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
60
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality70
Social0
YouTube93
Engagement32
Podcast Overview
The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.
Language
🇺🇲
Publishing Since
10/8/2024
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Recent Episodes
August 4, 2026
We're calling Black Friday 2026 right now
<p>(Free download) Access our Black Friday & Cyber Monday cheat sheet: https://ecomemailmarketer.com/send-it/bfcm-2026</p><p><br></p><p>The real question isn't what Black Friday makes you. It's what it costs you afterward.</p><p><br></p><p>In this episode of Send It, Jimmy and Chase run 10 hot takes on Black Friday and Cyber Monday, and why most of the advice retention marketers have followed for five years is now outdated or actively working against them. They get into how extended sale windows killed urgency, how the send-more playbook torches your deliverability into January, and what to actually do differently before the season hits.</p><p><br></p><p>EP 92: We're calling Black Friday 2026 right now</p><p><br></p><p>Here's what they get into:</p><p>- Tighter sale windows, Thanksgiving sends, and the Cyber Monday profit brands overlook</p><p>- Offer creativity that beats racing everyone to the deepest discount</p><p>- Sending fewer, smarter emails and texts so BFCM doesn't torch your deliverability</p><p>- The worst-LTV customers BFCM brings in, and running it as a retention play instead</p><p>- Beating the self-inflicted post-BFCM slump and spreading revenue across the whole year</p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br></p><p>Retention.com helps ecommerce brands turn anonymous website visitors into opted-in email subscribers, making it easy to grow your list with flexible, pay-as-you-go pricing. https://Retention.com?utm_source=send_it&utm_medium=podcast</p><p><br></p><p>Want to spend two days learning alongside some of the smartest operators in ecom? Join us at Commerce Roundtable in San Diego on September 21-22 for tactical sessions, great conversations, and networking that actually leads somewhere. Use code SENDITVIP to save 40%. https://www.commerceroundtable.com<br></p><p><br></p><p>eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/</p><p><br></p><p>______</p><p><br></p><p>00:00 Welcome to the show</p><p>02:59 Hot Take #1: Why Starting BFCM Earlier Is Hurting Sales</p><p>05:59 Hot Take #2: Bigger Discounts Don't Win Anymore</p><p>09:02 Hot Take #3: More Emails = More Damage During BFCM</p><p>13:46 Hot Take #4: BFCM Customers Are Your Lowest-LTV Cohort</p><p>16:49 Hot Take #5: Why Cyber Monday Can Be More Profitable Than Black Friday</p><p>19:30 Hot Take #6: Why You Should Be Sending on Thanksgiving</p><p>23:15 Hot Take #7: Your Q1 Slump Starts During BFCM</p><p>25:59 Hot Take #8: Most Brands Are Destroying Their SMS List</p><p>28:24 Hot Take #9: Stop Discounting Your VIP Customers</p><p>32:34 Hot Take #10: BFCM Shouldn't Make or Break Your Business</p><p>35:37 Key Takeaways & Wrap Up</p><p><br></p><p>______</p><p><br></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/</p><p><br></p><p>______</p><p><br></p><p>Follow Jimmy & Chase on social!</p><p><br></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br></p><p>Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!</p>
July 28, 2026
Unlock true 1:1 email personalization w/ Allan
<p>(Free download) Unlock true 1:1 personalization: https://ecomemailmarketer.com/send-it/personalization-ladder</p><p><br /></p><p>Personalization has been email's holy grail for a decade, yet we're still sending everyone the same email.</p><p><br /></p><p>In this episode of Send It, Jimmy Kim sits down with Liam Veregin and Jacob Paduch, co-founders of the agency Aplo and the AI personalization tool Allan, to get into what email personalization actually means in 2026. They break down why it's stayed a buzzword for a decade, why the wave of AI email builders solves a labor problem instead of the real one, and how borrowing Meta's creative-serving model changes what a retention program can do.</p><p><br /></p><p>Real personalization was never a first name in the subject line, it's the content, the offer, and the timing actually changing for each person.</p><p><br /></p><p>Check out allan:</p><p>Website: https://getallan.com</p><p>X: https://x.com/getallanai</p><p>LinkedIn: https://www.linkedin.com/company/getallan/</p><p><br /></p><p>EP 91: Unlock true 1:1 email personalization </p><p><br /></p><p>Here's what they get into:</p><p>- How Meta serves creative, and why email never worked that way</p><p>- Sending a genuinely unique email to every subscriber on your list</p><p>- Why one-to-one content lifts revenue per recipient</p><p>- Bolting personalization onto your ESP with no migration or IP warming</p><p>- Where personalization goes next: on</p><p>-site, CRO, and data enrichment</p><p><br /></p><p>Thank you our friends at Omnisend and eCom Email Certified for sponsoring the podcast!</p><p><br /></p><p>Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/</p><p><br /></p><p>eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/</p><p><br /></p><p><br /></p><p>______</p><p><br /></p><p>00:00 Welcome to the show</p><p>02:28 Meet Liam and Jacob from Allan</p><p>08:48 Why most personalization still falls flat</p><p>18:04 Can small lists personalize? The labor problem</p><p>23:24 Bringing paid ads logic to email</p><p>26:10 The testing leverage you can't do by hand</p><p>29:06 Covering more of your list without more work</p><p>34:35 Where allan goes next, beyond email</p><p>38:04 The Amazon-style experience DTC is chasing</p><p>41:47 Final thoughts and where to try allan</p><p><br /></p><p>______</p><p><br /></p><p>Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/</p><p><br /></p><p>______</p><p><br /></p><p>Follow Jimmy & Chase on social!</p><p><br /></p><p>Follow Jimmy Kim at: </p><p>https://x.com/yojimmykim</p><p>https://www.linkedin.com/in/yojimmykim/</p><p>https://www.instagram.com/yojimmykim/</p><p>https://www.tiktok.com/@yojimmykim </p><p><br /></p><p>Follow Chase Dimond at: </p><p>https://x.com/ecomchasedimond</p><p>https://www.linkedin.com/in/chasedimond/</p><p>https://www.instagram.com/chasehunterdimond/</p><p>https://www.tiktok.com/@chasehunterdimond</p><p><br /></p><p>Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!</p>
July 21, 2026
He ranked 3,000 quizzes
Host Jimmy Kim and Chase Dimond interview Jonathan Drake, who reveals insights from ranking 3,000 ecommerce quizzes to optimize product discovery and lead capture.
92 total episodes available
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Jonathan Drake
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Max
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Philippe
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Rytis
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Anwar
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Melanie
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Coach Danny
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Chris Lang
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Jimmy Kim
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Chase Dimond
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Feras Khouri
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Filip Pejic
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This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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