Struggling to stay afloat in the tech channel's swirling currents? Tune into our podcast, where 4B Marketing's VP of Strategy, Sam Grise, VP of Marketing, Tyler Jacobson, VP or Creative, Matt Gillespie, and Director of Content, Aaron Rosenbluth, peel back the layers of tech buzzwords and marketing terminology to reveal the truth behind the talk. We discuss big ideas, the latest strategies, and even some insider knowledge—because who doesn't enjoy a good insider tip? Listen often for discussions to help you keep up and get ahead. This isn’t just any tech talk; it’s your secret to tech channel mastery.
4B Marketing offers fractional CRO and Marketing services to B2B and channel focused companies. Learn more at https://4bmarketing.com.
Publisher
Sam Grise, Tyler Jacobson, Matt Gillespie, Aaron Rosenbluth
The Latest Trends in Marketing, Social Media, and Web
Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth examine current marketing, social media, and web trends, including brand authenticity and the impact of AI-generated content, offering insights for marketers.
15 Sept 2025
Unlocking Channel Growth with Insider Secrets From Top-Performing Partner Programs
Julie Crescenti Heck, Head of Global Partner Marketing at Ordr, is interviewed by Sam Grise, 4B Marketing Director of Strategy, and shares insider secrets about modern partner marketing strategies, sales alignment, and building trust across channel programs.
18 Aug 2025
Finding the Joy and Value in Social Media for B2B Brands and Businesses
4B Marketing Director of Content Aaron Rosenbluth, Social Media Designer and Manager SJ Gingras, and Director of Strategy Sam Grise discuss how B2B brands find joy and value by embracing personality and creativity on social media, transforming engagement and building trust.
14 Jul 2025
The $1,000 Click: What the Most Expensive Search Term in America Means for Your Business
The 4B Marketing leadership team, including Aaron Rosenbluth, Matt Gillespie, and Tyler Jacobson, examines the implications of the most expensive search term in America and its impact on businesses, revealing the cost of invisibility in search.
16 Jun 2025
Forget What You Know About Tech Channel Marketing and MDF
Sam Grise, Tyler Jacobson, and Aaron Rosenbluth discuss how tech channel marketing moves beyond traditional market development funds, emphasizing creative strategies and relationship building for better results.
14 Apr 2025
AI’s Role in Revolutionizing the Tech Channel’s Future
A discussion on how AI is reshaping the tech landscape.
We recently hosted a webinar featuring Tom Brunn, VP of Channels at Vation Ventures, and Troy Cogburn, Chief Technology Evangelist at Vation Ventures, alongside our host and Director of Strategy, Sam Grise. The trio discussed Artificial Intelligence (AI) and its significant impact on the tech channel, exploring every facet of the topic.
The conversation covered how AI is a business game-changer, not just a trendy term. It’s transforming everything from data center operations to how companies engage with customers.
Our panelists shared their experiences and insights on using AI in their work, pointing out both the opportunities and the challenges. They discussed why having a solid game plan for AI is vital for any tech-focused business that wants to stay ahead.
They also explored AI’s practical applications, like boosting business efficiency and shaking up industries with fresh innovations.
17 Feb 2025
Finding (and Filling) Cybersecurity Jobs in 2025
The cybersecurity sector continues to evolve rapidly, creating a job market poised for significant growth in 2025. Sam Grise, 4B Marketing Director of Strategy, recently sat down with Brad Rager, CEO and Founder of Crux, to discuss practical strategies for people trying to enter the cybersecurity job market in 2025.
16 Dec 2024
Redefining Engagement and Innovation in Tech through Content and Social Media
Recapping an excellent conversation that offered deep insights and practical strategies.
On May 1st, 2024, IT leaders gathered online for an episode that went beyond the typical discourse on social media’s role in the tech industry.
The episode featured 4B’s Director of Strategy, Sam Grise, 4B Director of Content, Aaron Rosenbluth, and SkyFi’s Director of Marketing, Tom Babb, who discussed the landscape of digital content creation and its crucial impact on business strategy for the tech channel.
The episode provided more than just theory; it was a hands-on exploration of aligning social media efforts with overarching business goals.
The trio discussed the importance of brand awareness and how social media validates business credibility. They also discussed the reality of constant testing and experimentation in social media, highlighting that sometimes businesses must get uncomfortable and throw brand guidelines out the window. Challenges like content volume management and outreach effectiveness were tackled, emphasizing the necessity for flexibility and innovation in strategy execution.
The session highlighted the power of internal buy-in and engagement, encouraging employee participation to magnify reach and authenticity. Additionally, the integration of AI tools was discussed, explaining their role in amplifying content creation while acknowledging the irreplaceable value of the human touch in maintaining relatability.
The episode’s core message was that in the fast-evolving tech sector, strategic, engaging, and human-centric content is the key to an impactful social media presence.
21 Oct 2024
Defining Your Difference: Finding Your Genuine Edge to Shorten Your Sales Cycle
In today’s competitive tech sales environment, standing out isn’t just an advantage—it’s a necessity. But how can you cut through the noise and truly differentiate yourself?
Join 4B Marketing’s Director of Strategy, Sam Grise, and “The Tech Sales Coach,” Dave Elsner, for an insightful episode that promises to highlight your uniqueness and leverage it for a swifter sales cycle.
Expect to learn:
Identifying and communicating your unique selling proposition effectively.
Implementing a consistent, repeatable sales process customized to your solutions.
Techniques for enhancing technical sales teams’ performance from SDR to Sales Engineers.
Strategies for improving engagement and nurturing leads through social selling and more.
26 Aug 2024
Keeping a Customer Is Cheaper: Ways to Improve Customer Retention
In today’s competitive tech landscape, retaining customers is as crucial as acquiring new ones.But what makes a customer stick around? And how can you turn them into advocates? Uncover the answers in our insightful episode.
4B Marketing Director of Strategy Sam Grise and special guest Nik Sanchez, VP of Sales at Switch Automation, deliver practical tips that not only keep your clients but also turn them into vocal supporters.
Expect to learn:
Practical strategies to enhance customer loyalty
Techniques for creating brand advocates
The impact of customer service on retention
Tools for monitoring and improving customer satisfaction
Innovative ways to add value and exceed expectations
26 Aug 2024
7 Easy Tips for B2B Lead Generation and Sales Success
In the B2B landscape, every lead counts. But, not all lead generation techniques are created equal. Some are wildly outdated, while others, though new, are shockingly inefficient. So, what’s the guaranteed path to quality leads that convert?
In this episode, 4B Marketing Director of Strategy Sam Grise and Colliver Technology Group (CTG) Founder and President Dave Colliver breathe new life into your lead generation and sales strategies.
We’ll help you understand how to transition from qualified leads to tangible business success seamlessly.
Here’s a snapshot of what you’ll learn:
How to streamline your outreach and attract the right audience.
The art of nurturing and converting warm leads into paying customers.
Leveraging modern technologies for efficient sales funnel management.
The value of understanding and optimizing the buyer’s journey for maximum conversions.
Innovative tactics to foster brand loyalty and repeat business.
16 Aug 2024
Tech Channel Sorcery: Make Your Competition Invisible to Prospects
Are you fighting for a voice in the increasingly competitive tech channel? Our tips will help you mute the competition giving you unfettered access to your next best customer.
4B Marketing Director of Strategy, Sam Grise, was recently joined by Vation Ventures Vice President of Client Success, Michael Hopfinger, for an engaging discussion to help tech channel partners understand how to silence the marketplace noise to reach their ideal prospects.
With over 30 years of combined tech channel experience, we understand that now, more than ever, the noise in the channel is deafening and only becoming louder.
But for an industry rooted in innovation and futurism, the tech industry often clings to an antiquated marketing mindset that limits growth and positive financial outcomes.
In this webinar, Sam Grise and Michael Hopfinger uncover what it takes to turn the volume down on your competitors so you can reach your next best customer without interference.
Drop below to read the transcript or watch the webinar recording above to learn:
The importance of being first-to-mind and how to achieve that status
How—and why—to make your market skip the consideration funnel stage to give you a distinct competitive advantage
The long-term value of awareness marketing and how to navigate its challenges
And much more
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Who has been a guest on Send This To Your CEO
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Julie Crescenti Heck
SJ Gingras
Sam Grise
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Aaron Rosenbluth and Matt Gillespie and Tyler Jacobson host the show. Published by Sam Grise, Tyler Jacobson, Matt Gillespie, Aaron Rosenbluth.
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