Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!
#23 - Having a Chatbot Doesn't Make you a Marketer
Open your feed and you'll see it within seconds: the question as an opener, the emoji on every line, the "thrilled to announce," the glossy image with the soft glow. You've seen that post forty times, from forty different businesses.
This season of Marketing Sensibility is about AI and marketing, with no hype and no doom.
In this episode, I explain why the tool is no longer the advantage, what a chatbot can't supply on its own (your value proposition, a clear call to action, and real empathy for your customer), and how to brief one so the result sounds like you. I also say where I think AI should stay out of the room entirely, and I get a little fired up about it.
There's a challenge at the end that takes five minutes and will show you the difference straight away.
If you know someone who's still posting copy-and-paste captions, send them this one.
Listen now, and keep it human.
#MarketingSensibility #AISeason #AIMarketing #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #ChatGPT #SocialMediaMarketing #MarketingStrategy #BrandVoice
28 Nov 2025
#22 - How To Sell a Service
Marketing the Invisible: How the Internet Makes Services Sellable.
From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value."
#marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice
22 Nov 2025
#21 - Customer Service
Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them. Master them.
#marketingsensibility #CustomerService #BrandLoyalty #Customer
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