Enterprise SEO for people who own the number, not the theory. Technical debt, content architecture, internal linking, crawl budget, and what genuinely changes when answer engines and AI summaries sit between your pages and your buyer.
Each episode picks one narrow problem — a migration that tanked traffic, a template quietly competing with itself, a content library nobody can navigate — and works it all the way through, including the parts that are inconvenient to admit. It's aimed at in-house SEO leads and agency practitioners working on sites big enough that a change has consequences. Five or six minutes, one problem, no keyword-density folklore.
Topics include site migrations that lose traffic, template and cannibalisation problems, internal linking at scale, crawl budget and index bloat, entity and schema work, content pruning, answer-engine visibility, and diagnosing a ranking drop without guessing.
Produced by SEO.co, AI-assisted enterprise SEO. Full details, services and further reading at https://seo.co (https://seo.co)
AEO and SEO aren't rival strategies — they share more ranking DNA than most vendors admit. This episode breaks down exactly where the two disciplines overlap, where they split, and how to sequence a unified program that wins on both fronts.
10 Oct 2026
The Fight for BOFU Keyword Rankings Just Got Harder
BOFU keyword rankings are now the most contested real estate in search — and most teams are still playing by outdated rules. This episode breaks down why the bottom of the funnel just got harder to win, and exactly what to do about it.
8 Oct 2026
AI Cut Your Organic Traffic — and That's Actually Good News
AI-driven search is slashing organic traffic numbers — but the visitors who still click through are converting at up to five times the rate of traditional organic. This episode reframes the traffic drop as a signal worth understanding, not a crisis to fix.
6 Oct 2026
How to Get Your Company Recommended by ChatGPT
ChatGPT recommendations aren't random — there's a repeatable system behind them. This episode breaks down the retrieval mechanics, indexing gaps, co-citation signals, and entity strategies that determine whether your brand gets named or ignored.
3 Oct 2026
What Your AEO Agency Isn't Telling You About AI Search
AI search agencies are pitching big — but the real numbers tell a different story. This episode breaks down what's missing from most AEO pitches: the traffic reality, the attribution black hole, and what a credible engagement actually looks like.
1 Oct 2026
Fix Content Cannibalization by Consolidating Pages Safely
When multiple pages on your site compete for the same search query, your own content becomes your biggest ranking obstacle. This episode breaks down the surgical process for diagnosing and safely consolidating cannibalizing pages — without losing hard-earned traffic or authority.
29 Sept 2026
Local SEO for Lawyers: How to Dominate Google Maps & the Map Pack
Ranking in Google's local Map Pack can mean the difference between a ringing phone and a silent one. This episode breaks down the highest-leverage local SEO moves law firms can make — from Google Business Profile optimization to citations, reviews, and local backlinks.
26 Sept 2026
SEO MCP Servers and Claude Code: Your Practical Getting-Started Guide
MCP servers have arrived for SEO — and they're already changing how teams pull live data, run audits, and automate research inside a single AI session. This episode breaks down exactly where to start with Claude Code.
24 Sept 2026
llms.txt in 2026: The Adoption Gap Nobody Is Talking About
LLMs.txt adoption is growing fast — but crawlers are almost entirely ignoring it. This episode unpacks the real adoption data, what major AI players are actually doing, and a practical framework for deciding whether your team should bother.
22 Sept 2026
Search Intent Mismatch: Why Good Content Fails to Rank
Even well-optimized content can stall on page three when it misreads what searchers actually want. This episode breaks down how to diagnose and fix search intent mismatch — before it costs you months of rankings.
19 Sept 2026
Topical Authority: How to Make Google See Your Site as the Expert
Topical authority is how Google decides whether your site truly owns a subject — and most content strategies are quietly working against it. This episode breaks down how to build deep, interconnected content clusters that signal genuine expertise to search engines.
17 Sept 2026
Crawl Budget Is Costing You Rankings — And You Probably Don't Know It
Your site might be publishing great content that Google never actually reads — because crawl budget is quietly being wasted on low-value URLs. This episode breaks down how to fix that before it costs you rankings.
15 Sept 2026
The Content Decay Problem: How to Find and Rescue Your Dying Pages
Content decay silently drains organic traffic from pages that once ranked well — and most teams don't notice until the damage is deep. This episode breaks down how to find decaying pages and exactly what to do to bring them back.
15 Sept 2026
How to Kill Keyword Cannibalization Before It Kills Your Rankings
Keyword cannibalization silently saps your rankings by splitting authority across competing pages. This episode breaks down how to detect cannibalizing URLs and which of three targeted fixes — consolidation, redirection, or differentiation — to apply in each situation.
10 Sept 2026
Internal Linking Is Your Site's Hidden Ranking Engine — Here's How to Fix It
Internal links are one of the most powerful — and most neglected — ranking signals in SEO. This episode breaks down how to turn your site's link structure into a deliberate authority-distribution engine, with actionable steps you can take this week.
8 Sept 2026
Why Isn't My Law Firm Ranking on Google? Common SEO Mistakes to Avoid
If your law firm's website isn't showing up on Google, the reasons are more fixable than you think. This episode breaks down the technical, content, and local SEO mistakes quietly costing attorneys new clients every day.
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