SEO Day

About SEO Day

Business owners and entrepreneurs need SEO to connect with their potential customers using search engines. Join your Findability Queen, Denise Millet and Kim White in the SEO Day studio where they will answer questions submitted by entrepreneurs every week.

Publisher

Denise Millet

Category

business · business · technology

Language

en

Explicit

No

First episode

13 May 2025

Latest episode

13 Oct 2026

Latest episodes

70 episodes in the feed.

1. 

   13 Oct 2026

   Make AI Sound Like You. Content That's Easier to Scan, Easier to Find, and Less Generic-069

   Can AI help you create website content that sounds like you, connects with your ideal customers, and makes your business easier to find online? Absolutely! But the secret is knowing how to use AI without losing your unique voice. This month on the SEO Day Podcast, we're exploring AI for SEO—how entrepreneurs and small business owners can use artificial intelligence to improve their website content, increase their online visibility, and make SEO easier and more manageable. In Episode 069, hosts Kim White and Denise Millet answer five practical questions about using AI to create better, more searchable website content while keeping your personality and expertise front and center. We're talking about everything from writing descriptions that support SEO to prompting AI to sound more like you, improving your About page, attracting more website visitors, and creating FAQs that answer the questions your customers are actually asking. You'll discover how AI can help you organize your ideas, make your content easier to scan, and communicate what makes your business different—without sounding like every other AI-generated website on the internet. Because great SEO isn't just about getting found. It's about helping the right people find you, understand what you offer, and take the next step toward working with you. 5 SEO Questions We Answer in This Episode Do website descriptions help SEO? How can I make AI write like me? Can AI help improve my About page SEO? How can I use AI to attract more website visitors? Do FAQs help SEO, and how do I choose the right questions? What You'll Take Away From This Episode AI can be a powerful SEO assistant, but it works best when you bring your own knowledge, experience, and perspective to the process. In this episode, you'll learn how to use AI as a tool to strengthen your content rather than replace your voice. We'll explore how to create website pages that are easier for people to read, easier for search engines to understand, and more helpful to the customers you're trying to reach. Whether you're just starting to explore AI or already using it to write website content, these practical conversations will help you make smarter decisions about your SEO. The goal? Less generic content, more clarity, and a website that helps the right people discover your business. Ready to Make SEO Work for Your Business? Join the SEO Roadmap Workshop! If you've been wondering where to start with SEO, what to focus on next, or how to turn all the SEO advice you hear into an actual plan, the SEO Roadmap Workshop is designed for you. Created for entrepreneurs and business owners, this workshop helps take the guesswork out of search engine optimization by guiding you through the important steps to improve your website's visibility and findability. Instead of chasing every new SEO trend or feeling overwhelmed by technical details, you'll learn how to identify your opportunities, understand what matters for your business, and build a practical roadmap for moving forward. The SEO Roadmap Workshop helps you: Understand how customers search for businesses like yours. Identify opportunities to make your website easier to find. Focus on SEO activities that support your business goals. Create a clearer, more manageable plan for improving your online presence. Build confidence in your SEO decisions so you can spend less time guessing and more time growing your business. You don't have to become an SEO expert to benefit from SEO. You just need a roadmap that makes sense for your business. Join the SEO Roadmap Workshop (https://denisemillet.com/roadmap) and start making your website work harder to help the right customers find you. The SEO Day Podcast helps entrepreneurs and small business owners understand SEO, improve their online visibility, and make their businesses easier to find—one question at a time.

2. 

   6 Oct 2026

   How to Use AI as You Create Content Your Audience Actually Wants-068

   In this episode of SEO Day, Denise Millet & Kim White debut the theme for October, Using AI for SEO, with a practical conversation about How to Use AI as You Create Content Your Audience Actually Wants. AI can help with keyword ideas, content planning, titles, and structure, but it works best when it is guided by real audience needs and clear business goals. Denise and Kim talk through how to use AI as a thinking partner, not a shortcut to generic content. This episode answers five practical questions: Can AI help you find the right keywords? How can AI make your content more useful, not just longer? How do you keep AI-assisted content from sounding generic? How can customer questions become SEO content ideas? What should you ask AI for stronger SEO titles? Using AI to Find Better Keyword Ideas AI can help you brainstorm keywords and related phrases, especially when you are trying to understand how your audience might describe a topic, problem, or goal. The key is not to accept every suggestion at face value. Review the ideas through the lens of your audience, your offers, and what you actually want to be known for. AI can help you see more possibilities, but your strategy decides which ones matter. Making Content More Helpful More words do not automatically make content better. Use AI to improve clarity, structure, and usefulness. You can ask it to identify missing questions, simplify confusing sections, suggest examples, or reorganize a draft so it is easier to follow. The goal is to create content that helps someone understand their next step, not just content that looks longer on the page. Avoiding Generic AI Content AI-assisted content can sound generic when the input is too broad. Give AI specific context before asking it to help. Tell it who the content is for, what your audience already knows, what they may be confused about, and what action you want them to take next. Your experience, stories, examples, and point of view are what make the content sound like you. Turning Customer Questions Into Content Ideas Customer questions are one of the best sources of SEO content ideas. Look at questions from sales calls, emails, comments, consultations, reviews, and support conversations. Those questions can become blog posts, podcast episodes, FAQ sections, service page content, and email topics. If one person is asking the question, others may be searching for it too. Asking AI for Better SEO Titles AI can help you create title options, but strong titles still need human judgment. Ask AI for titles that are clear, specific, and connected to what your audience is actually trying to find. The best title usually includes the main topic naturally and gives the reader a clear reason to click without overpromising. Use AI to generate possibilities, then choose the title that feels most accurate, useful, and aligned with your voice. _________________________________________________________________________ Want help figuring out your next SEO steps? Join the free SEO Roadmap Workshop (https://denisemillet.com/roadmap)to uncover where you are now, what to focus on next, and how SEO can support your business or career without making everything feel overwhelming.

3. 

   2 Oct 2026

   SEO For Career Pivots: Getting Found When You're Starting Over-067

   In this episode of SEO Day, Denise Millet & Kim White discuss SEO for Career Pivots: Getting Found When You Are Starting Over. When you are changing careers, starting a new business, or becoming known for something new, your online presence can feel messy. You may have old content, an old audience, and years of experience connected to work you are ready to move beyond. Denise and Kim talk about how SEO can help you organize that transition so the right people can find you for what you do now. This episode answers five practical questions: How can SEO help you reach a new audience during a career pivot? How do you choose keywords for your new direction? What should you do with content from your previous career? How can your past experience become an SEO strength? How do you avoid confusing search engines and new visitors while you pivot? SEO Can Help Bridge the Visibility Gap Career pivots often come with a visibility gap. You may be clear on your next direction, but your website, content, and search presence may still reflect who you used to be. SEO can help bridge that gap by giving structure to your new message. Instead of trying to be found for everything at once, start by identifying: Who you want to serve now What they are looking for What problems they need help solving What language they use to describe those problems What you want to become known for next SEO helps you create a clearer path from your old work to your new direction. Choosing Keywords for Your New Direction When you are pivoting, your keywords should support where you are going now. That does not mean you have to erase your past. It means you need to choose words and phrases that connect your current audience, current offers, and current expertise. Start with simple questions: What do I help people with now? What would my new audience search for? What problems do they want solved? What words do they use, not just what words I use? What topics do I want to be known for moving forward? Your keywords should help people understand your new direction without getting pulled back into work you no longer want to do. What to Do With Old Content Old content does not always need to be deleted. Some pieces may still support your new direction. Others may need to be updated, redirected, combined, or left alone. Look at each piece of older content and ask: Does this still fit my business? Does this attract the right audience? Does this point people toward what I do now? Can I update it to reflect my new direction? Is it creating confusion? If old content is still useful, refresh it. If it is no longer aligned, decide whether it should be redirected, unpublished, or kept as part of your broader story. The goal is not to hide your past. The goal is to make your current direction easier to understand. Turning Past Experience Into an SEO Strength Your previous career experience can become a real advantage. It may give you a unique perspective, deeper credibility, and a more specific way to help people. Instead of treating your past as baggage, look for the bridge between what you used to do and what you do now. That bridge can show up in your About page, website copy, blog posts, podcast episodes, service descriptions, keywords and content themes. The more clearly you explain the connection, the easier it is for people to trust your new direction. Avoiding Confusion During the Pivot During a pivot, clarity matters. Your homepage, about page, service page, and core content should make it easy to understand: Who you help now What you help them with Why your background matters What you are no longer focused on What the next step should be Search engines and people both need clear signals. If your website is trying to speak to your old audience and your new audience equally, it can become confusing. Start by making your most important pages reflect your current direction first. A strong SEO strategy for a pivot is not about starting from scratch. It is about creating a clean path from where you have been to where you are going next. Next Steps If you are pivoting, starting over, or trying to figure out how SEO fits into your next chapter, join the free SEO Roadmap Workshop (https://denisemillet.com/roadmap). This workshop will help you uncover your next steps for using SEO in your business or career so you can get found by the right people with more clarity and confidence.

Podcast Authority Score: 29 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

58

Social presence

0

YouTube

0

Engagement

0

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