Welcome to the SEO for Ecommerce Podcast! Here to bring you insightful conversations with some of the top minds in SEO, all focused on strategies for scaling your online store. In each episode, I chat with SEO professionals who share their expert tips and proven tactics for building a profitable ecommerce business. Whether you’re a store owner, a digital marketer, or just eager to learn more about SEO, this podcast will give you the knowledge and tools you need to drive organic traffic, boost sales, and grow your online store.
Ecommerce Taxonomy: Building Category Structures That Scale with Michael Witbooi
In this episode of the SEO for Ecommerce Podcast, host Glen Chamisa speaks with Michael Witbooi from Blink SEO about building an effective eCommerce taxonomy that can scale alongside your product catalogue.
They discuss how online stores can create logical category structures around customer behaviour, improve internal linking and breadcrumbs, and use faceted navigation without causing index bloat or keyword cannibalisation.
The conversation also covers:
Why taxonomy should be informed by customers, not just keyword research
Common taxonomy mistakes made by small and large online stores
How to organise parent categories, subcategories and products
The relationship between taxonomy, internal linking and breadcrumbs
How to identify taxonomy issues using Google Search Console
Managing faceted navigation and indexable filter URLs
Why product data and structured information matter for AI search
How to improve an existing taxonomy without changing everything at once
Michael also explains why strong foundations should come before content, links and emerging AI tactics.
2 Sept 2026
How to Improve Ecommerce Site Search & Increase Sales with Aashish Khakhar
In this episode of the SEO for Ecommerce Podcast, Glen Chamisa is joined by Aashish Khakhar from HealthSpark PR to discuss how ecommerce businesses can improve their internal site search and make it easier for customers to find the products they’re looking for.
We discuss the limitations of default WooCommerce search, how Elasticsearch-style search can provide a better customer experience, and why stores should consider SKUs, synonyms, misspellings and the different ways customers describe products.
Aashish also shares how internal search data can uncover gaps in your product catalogue, identify new sales opportunities and provide useful insights that can feed into your wider SEO strategy.
We also look at the future of ecommerce search, including how AI and conversational search could change the way customers discover and purchase products online.
28 Jun 2026
How Search Is Changing for Ecommerce Brands with Christine Corbin
In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands.
Search is no longer just about Google rankings. Today, shoppers discover products through multiple channels including social media, marketplaces, community forums, and increasingly AI-powered search experiences.
Christine shares valuable insights into how shopper behaviour is changing, what GEO (Generative Engine Optimisation) means in practice, and how brands should think about visibility in an increasingly AI-driven world.
Key topics covered in this episode include:
• How shopper search behaviour is changing• The growing impact of AI-powered search• What GEO means for ecommerce brands• The signals influencing visibility in generative search• Why trust, authority, and customer proof matter more than ever• Practical ways brands can adapt to stay visible
This is a valuable conversation for ecommerce brands, marketers, and SEO professionals looking to stay ahead as search continues to evolve.
Who has been a guest on SEO for Ecommerce Podcast
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Aline Rossi
Nikki Halliwell
Jack Salmon
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