SEO Is Not That Hard

About SEO Is Not That Hard

Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO? Then "SEO Is Not That Hard" hosted by Edd Dawson, a seasoned expert with over 20 years of experience in building and successfully ranking websites, is for you. Edd shares actionable tips, proven strategies, and valuable insights to help you improve your Google rankings and create better websites for your users. Whether you're a beginner or a seasoned SEO professional, this podcast offers something for everyone. Join us as we simplify SEO and give you the knowledge and skills to achieve your online goals with confidence. Brought to you by keywordspeopleuse.com

Publisher

Edd Dawson

Category

business · business · technology

Language

en

Explicit

No

First episode

11 Sept 2023

Latest episode

1 Dec 2025

Latest episodes

361 episodes in the feed.

1. 

   1 Dec 2025

   Update and December Plans

   Send us a text Ever wondered why people in Glasgow ask different questions than people in London about the same service? We pull back the curtain on a major update: city-level People Also Ask targeting that lets you research real local queries and build content that matches each neighbourhood’s language, concerns, and intent. It’s a simple shift with powerful results—clearer clusters, tighter FAQs, and topical authority that feels grounded in place rather than padded with generic terms. We a...

2. 

   28 Nov 2025

   Link Building SEO Megapod!

   Send us a text Links still move the needle, but the way we earn them has changed. We pull together the best of our link building series and lay out a clear, low-risk path to stronger rankings and lasting authority. No gimmicks, no cloak-and-dagger—just assets people want to cite. We start by cleaning up the language of links: what “good, bad, and ugly” backlinks look like, why Penguin still shapes risk, and how AI-driven answers increase the value of being cited. From there, we get practical...

3. 

   26 Nov 2025

   Link Building ep 10 : Promoting your content to get links

   Send us a text Want links without cold emails or sketchy deals? We dive into a practical system for earning citations by putting useful work in front of the right people, then letting trust and timing do the heavy lifting. Ed Dawson, founder of Keywords People Use, unpacks why links still drive rankings and why they matter even more as AI search surfaces sources in responses. We start with the reality check: buying links and anchor manipulation can waste money or trigger penalties. From ther...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 72 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

91

YouTube

0

Engagement

68

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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