What is SEO Kwentuhan Podcast?

Welcome to SEO Kwentuhan , your go-to podcast for exploring the softer, often untold side of the SEO universe. In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey. Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO. From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered. Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you. Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Yes, this podcast regularly features guests.

SEO Kwentuhan Podcast

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by Gelo and Gab

53 episodes

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Podcast Overview

Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe. In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey. Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO. From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered. Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you. Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️

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Recent Episodes

May 30, 2026

AEO or GEO New Strategy or Fancy Scam Words

In this episode of SEO Kwentuhan, Gab and Gelo talk about AEO and GEO and whether these are real new strategies or just rebranded SEO terms. They discuss AI search, ChatGPT visibility, client expectations, traditional SEO fundamentals, and what SEO practitioners should really focus on as search behavior continues to change. Transcript Summary 00:01 - 00:51Gelo opens the episode by introducing the topic AEO or GEO and asks whether these are real new strategies or just new buzzwords in SEO. Gab mentions that terms like AEO, GEO, and AIO are becoming common not only on social media but also among clients. 00:51 - 02:35Gab shares that almost all of his clients now ask about AEO and GEO. He also mentions that many job posts already require experience with AI Overviews and LLM optimization. He explains that these terms started gaining popularity around the rise of ChatGPT search, and at first he saw them as buzzwords used for marketing. But over time, the demand became real because clients started looking for these services. 02:35 - 04:16Gelo talks about how clients now use ChatGPT themselves and ask why their businesses are not appearing in AI search results. Gab says he still prefers traditional Google search and does not fully trust AI Overviews unless the result provides a proper step-by-step guide. If the AI answer is lacking, he checks the sources directly. 04:17 - 07:12Gab explains the difference between traditional SEO, AEO, and GEO. Traditional SEO focuses on ranking websites in blue link search results. AEO or Answer Engine Optimization focuses on becoming the answer shown in AI Overviews and different search formats like videos, images, and shopping results. GEO or Generative Engine Optimization focuses on visibility inside AI tools like ChatGPT, Copilot, and Perplexity. Gab explains that even brand mentions without links can help GEO visibility. 07:12 - 11:36Gelo asks if there is real evidence that AEO or GEO works. Gab shares examples from e-commerce clients where traffic and conversions from ChatGPT or AI tools can already be tracked through UTM parameters and WooCommerce data. However, he also admits that proving exact queries and causation is still difficult. Both hosts agree that many so-called GEO strategies still resemble traditional SEO practices and that the industry is still heavily experimenting. 11:37 - 15:59Gab says there is still no solid checklist for GEO or AEO because most successful case studies still rely on traditional SEO foundations. He shares that brand mentions and Reddit engagement seem to influence AI visibility. Gelo adds that original studies and datasets can increase the chances of being cited by LLMs. Gab also explains that social media mentions may influence how AI tools recognize and cite brands. 16:27 - 18:40The conversation shifts to agencies calling themselves AEO or GEO specialists. Gab honestly says many agencies are simply using these labels because the demand already exists. From his perspective, the work is still largely SEO, but clients are actively searching for these services because they want visibility inside AI tools. 18:40 - 21:36Gelo asks whether SEO practitioners should start studying AEO and GEO. Gab explains that fundamentals still matter the most. Traditional SEO remains the foundation, especially for beginners. He says AI automation and AI workflows are a different skill set compared to offering SEO as a service. 21:36 - 26:14The hosts discuss the future of content websites in the AI era. They talk about how many purely content-based websites are losing traffic or getting de-indexed, while real businesses and strong brands appear more resilient. They also warn listeners about manipulated traffic metrics, fake authority signals, and low-quality link farms. Gelo encourages SEO practitioners to embrace AI and integrate it into their workflow. 26:15 - 28:47Gab says they are still testing AI-related workflows before releasing any new course or training. He emphasizes the importance of collecting real case studies first. In the conclusion, Gab explains that AEO and GEO are not necessarily scams, but they are often repackaged SEO concepts with new branding. From a client perspective, these labels work because businesses want solutions for AI visibility. 28:47 - 33:00The episode closes with advice for SEO practitioners to continue experimenting, stay proactive, and avoid blindly following every new tactic being promoted online. Gab warns listeners to be careful with strategies that promise guaranteed AI visibility. Both hosts encourage listeners to keep testing and adapting as search continues to evolve. Follow us on our community.<a href="theseodad.org" rel="noopener noreferrer" target="_blank">theseodad.org</a><a href="seokwentuhan.com" rel="noopener noreferrer" target="_blank">seoworkout.com</a><a href="seokwentuhan.com" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

May 9, 2026

SEOs Might Lose Jobs To Al. What Do YOU Bring To The Table That Al Can't Replace

In this episode of SEO Kwentuhan, Gab and Gelo dive deep into the reality behind AI automation, content generation, SEO careers, freelancing, and the skills that still make humans irreplaceable. From critical thinking and strategy to client communication and relationship building, this conversation uncovers what truly separates valuable SEOs from replaceable ones. If you’re an SEO, VA, freelancer, marketer, or someone worried about AI taking over your industry, this episode is for you. Transcript Summary:00:00 - 02:37<ul><li>Gelo introduces the episode and discusses the growing concern that AI may replace SEO jobs.</li><li>Gab shares that the discussion was inspired by a Facebook post asking: “What do you bring to the table that AI can’t replace?”</li><li>Gelo explains that AI replacing some jobs is already happening across industries, and SEO professionals should focus on providing value that AI cannot fully replicate.</li><li>Businesses are actively exploring AI to reduce manpower costs, making adaptation necessary for marketers and SEOs.</li></ul> 02:37 - 05:26<ul><li>Gab points out that many people wrongly believe SEO is only about writing content.</li><li>He explains that SEO also involves:</li><li class="ql-indent-1">Technical SEO</li><li class="ql-indent-1">Link building</li><li class="ql-indent-1">Local SEO</li><li class="ql-indent-1">Strategy implementation</li><li>Gelo says that in the past, being good at content writing alone was enough to be considered an SEO. Now, AI can already generate content, so SEOs need broader skill sets to stay valuable.</li></ul> 05:26 - 09:55<ul><li>Gab asks what AI is currently capable of in SEO.</li><li>Gelo explains that AI can assist with ideas and content generation, but:</li><li class="ql-indent-1">It still needs human judgment</li><li class="ql-indent-1">Outputs are often generic without proper context</li><li class="ql-indent-1">AI struggles to deeply understand customer pain points and business goals</li><li>Gab adds that AI cannot truly experience real-world customer behavior or emotions.</li><li>They also discuss how AI cannot fully replace:</li><li class="ql-indent-1">Relationship-building</li><li class="ql-indent-1">Networking</li><li class="ql-indent-1">PR outreach</li><li class="ql-indent-1">Human connection with writers and journalists</li></ul> 10:03 - 14:15<ul><li>Gelo shares that AI can already handle around 80% of article creation, especially grammar and optimization.</li><li>The remaining 20% still requires:</li><li class="ql-indent-1">Unique insights</li><li class="ql-indent-1">Original research</li><li class="ql-indent-1">Real-world expertise</li><li class="ql-indent-1">Added depth</li><li>Gab emphasizes the importance of:</li><li class="ql-indent-1">Subject matter experts</li><li class="ql-indent-1">Fact-checking</li><li class="ql-indent-1">YMYL (Your Money Your Life) content accuracy</li><li class="ql-indent-1">Legal and regional compliance</li><li>He also recommends using AI project knowledge bases in tools like ChatGPT or Claude to improve outputs using:</li><li class="ql-indent-1">Brand guidelines</li><li class="ql-indent-1">ICPs</li><li class="ql-indent-1">Industry-specific information</li></ul> 14:15 - 18:28<ul><li>Gab stresses that people who refuse to learn AI are more likely to struggle in the future.</li><li>Both speakers agree that AI should be embraced as a tool rather than feared.</li><li>They discuss AI-powered SEO tools and automation platforms but note that:</li><li class="ql-indent-1">Most tools still have limitations</li><li class="ql-indent-1">Human implementation and oversight are still needed</li><li class="ql-indent-1">AI-generated strategies are not always reliable</li></ul> 18:28 - 27:08<ul><li>Key Skills Discussed:</li><li class="ql-indent-1">Technical implementation</li><li class="ql-indent-1">Backend/server knowledge</li><li class="ql-indent-1">Communication skills</li><li class="ql-indent-1">Sales and client-facing abilities</li><li class="ql-indent-1">Critical thinking</li><li class="ql-indent-1">Storytelling using data</li><li class="ql-indent-1">Prompt engineering</li><li class="ql-indent-1">Chain prompting and follow-up questioning</li><li class="ql-indent-1">Curiosity and continuous learning</li><li>Gelo says implementation skills are extremely valuable because AI still cannot execute everything properly.</li><li>Gab highlights the importance of:</li><li class="ql-indent-1">Connecting data to business outcomes</li><li class="ql-indent-1">Explaining SEO results clearly to clients</li><li class="ql-indent-1">Communicating value even when attribution is difficult</li><li>Both speakers repeatedly emphasize:</li><li class="ql-indent-1">Critical thinking</li><li class="ql-indent-1">Connecting the dots</li><li class="ql-indent-1">Human judgment</li><li>Gab ends the section by saying curiosity is one of the most important traits to develop in any industry.</li></ul> 27:09 - 32:39<ul><li>Gab asks whether AI helps beginners compete with experienced SEOs.</li><li>Gelo describes AI as a “double-edged sword.”</li><li>AI helps newer SEOs:</li><li class="ql-indent-1">Learn faster</li><li class="ql-indent-1">Strategize quicker</li><li class="ql-indent-1">Compete with traditional SEOs</li><li>However, AI also creates:</li><li class="ql-indent-1">Information overload</li><li class="ql-indent-1">Fake expertise</li><li class="ql-indent-1">Low-quality automation content</li><li class="ql-indent-1">Confusing online advice</li><li>Gab warns that many people online are simply copying AI-generated templates and pretending to be experts.</li></ul> 33:21 - 36:46<ul><li>Gab asks about the biggest misconceptions spread by AI doomers.</li><li>Gelo says exaggerated claims like:</li><li class="ql-indent-1">“I replaced my entire marketing team with AI”</li><li>“SEO is dead”</li><li class="ql-indent-1"> are often just clickbait.</li><li>They agree that:</li><li class="ql-indent-1">AI still needs human experts</li><li class="ql-indent-1">SEO continues evolving rather than disappearing</li><li>The discussion also compares:</li><li class="ql-indent-1">Highly technical SEOs</li><li class="ql-indent-1">Client-facing communicators</li><li>Both agree that different skill sets can survive if paired properly.</li></ul> 37:23 - 42:49<ul><li>Gelo believes almost every industry will be affected by AI, especially:</li><li class="ql-indent-1">Marketing</li><li class="ql-indent-1">Education</li><li class="ql-indent-1">Customer service</li><li class="ql-indent-1">BPO</li><li class="ql-indent-1">Coding and engineering</li><li>They discuss:</li><li class="ql-indent-1">AI-assisted healthcare consultations</li><li class="ql-indent-1">AI passing professional exams</li><li class="ql-indent-1">Real-time AI translation replacing multilingual support roles</li><li>Gab mentions recent layoffs in tech companies and how global freelancing competition may become tougher.</li></ul> 43:33 - 46:36<ul><li>Gelo explains that without AI:</li><li class="ql-indent-1">Organic clicks would likely remain stronger</li><li class="ql-indent-1">Content production would be much slower</li><li class="ql-indent-1">Research and development would take longer</li><li>AI has dramatically sped up:</li><li class="ql-indent-1">Research</li><li class="ql-indent-1">Coding</li><li class="ql-indent-1">Website implementation</li><li class="ql-indent-1">Tool creation</li><li>However, the downside is the rise of mass-produced low-quality content and AI-generated spam.</li></ul> 46:38 - 55:44<ul><li>Learn AI tools properly instead of fearing them</li><li>Focus on SEO fundamentals</li><li>Develop judgment and accountability</li><li>Learn how to connect strategies with business outcomes</li><li>Improve critical thinking and communication skills</li><li>Gab warns beginners not to blindly believe social media success stories about freelancing and AI automation.</li><li>The episode closes with encouragement to:</li><li class="ql-indent-1">Keep learning</li><li class="ql-indent-1">Adapt to change</li><li>Stay curious</li><li class="ql-indent-1"> </li><li class="ql-indent-1">Use AI as leverage instead of viewing it purely as competition</li></ul> Don't forget to follow us on our socials and platforms. Let's make this community grow together!<a href="seoworkout.com" rel="noopener noreferrer" target="_blank">seoworkout.com</a><a href="theseodad.org" rel="noopener noreferrer" target="_blank">theseodad.org</a><a href="seokwentuhan.com" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

April 25, 2026

Ang Daming AI Tools Ngayon, Pero Ano Talaga ang Kailangan Para sa SEO

There are so many AI tools available today, and everywhere you look, there’s a new platform, feature, or workflow being promoted as something you “need” for SEO. But instead of making things easier, this constant stream of tools often leads to confusion, wasted time, and unnecessary spending. It becomes harder to figure out what actually matters and where you should focus your attention. In this episode, Gab and Gelo break down that reality. They share their personal experiences with trying, testing, and even dropping tools, and talk about how to decide what’s truly worth using. This is not about chasing every new AI trend. It is about understanding how to use the right tools in a way that actually supports your work and delivers real results. Transcript Summary 00:00 - 00:25Gab: Introduces the episode and the topic about the overwhelming number of AI tools and what is actually necessary for SEO.Gelo: Points out the problem of information overload from social media and how it confuses people on what tool to use first. 00:25 - 01:28Gab: Talks about how clients also suggest tools, adding to confusion.Gelo: Shares that he has tried many AI tools, possibly 30+, due to experimentation and access to platforms like AppSumo. 01:28 - 03:26Gab: Shares a negative experience with a fake AI tool that caused a virus, making him more cautious.Gelo: Explains his system of trying tools quickly and removing them if they don’t fit the workflow. 03:26 - 04:20Gelo: Uses free trials and tracks subscriptions to avoid charges. Avoids tools with steep learning curves.Gab: Prefers tested and reviewed tools instead of experimenting early. 04:21 - 05:59Gelo: Mentions hyped tools like GHL and N8N but did not stick with them due to complexity. Prefers simpler tools like Zapier or Make.Gab: Only subscribes to tools when necessary. 05:59 - 07:54Gelo: Shares he allocates a monthly budget for tools and learning. Uses AI to explore coding despite not having a coding background.Gab: Asks how Gelo chooses tools. 08:18 - 10:33Gelo: Uses Reddit, YouTube reviews, and Discord communities to validate tools. Focuses on real use cases for clients before buying. 10:33 - 12:40Gab: Shares his 3 criteria for tools: Helps the agency directlyImproves incomeSpeeds up processes 12:40 - 14:17Gelo: Adds that the team’s usability matters and uses the 80% rule.Gab: Agrees and highlights verification as the main role after AI output. 14:17 - 17:55Gelo: Shares daily tools: Gemini, ChatGPT, Claude, NotebookLM, and voice tools. Each has specific use cases.Gab: Also leans toward Claude for strategy and ChatGPT for general use. 17:55 - 22:14Discussion on managing multiple subscriptions and organizing tools in a spreadsheet to track usage and costs. 22:14 - 24:14Gab: Recommends focusing on ChatGPT and Claude.Gelo: Explains Claude models (Haiku, Sonnet, Opus) and their use cases. 26:11 - 28:28Gelo: Introduces the 80-10-10 AI philosophy: 10% input and strategy80% AI work10% review Gab: Suggests collaborative prompting instead of full reliance on AI. 30:34 - 33:53Gelo: Explains avoiding generic outputs through better data input, connectors, and chain prompting.Gab: Emphasizes reviewing outputs and avoiding templated strategies. 33:53 - 36:18Discussion on what should not be automated such as implementation and technical SEO tasks without proper knowledge. 36:18 - 40:18Gab: Highlights link building and outreach as areas that should remain personalized.Gelo: Notes declining open rates possibly due to AI-generated outreach. 40:18 - 42:40Advice for beginners:Gelo: Start with one or two tools like ChatGPT and master them.Gab: Focus on SEO fundamentals first before using AI. 42:40 - 45:05They recommend creators to follow for learning AI and SEO. 45:05 - 47:46Closing thoughts: focus on results, KPIs, and continuous learning. Invite listeners to follow their content and stay tuned. Stay connected with us on our socials and let’s grow this community together! <a href="thesoedad.org" rel="noopener noreferrer" target="_blank">thesoedad.org</a><a href="seoworkout.com" rel="noopener noreferrer" target="_blank">seoworkout.com</a><a href="seokwentuhan.com" rel="noopener noreferrer" target="_blank">seokwentuhan.com</a>

53 total episodes available

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What is SEO Kwentuhan Podcast?: Welcome to SEO Kwentuhan, your go-to podcast for exploring the softer, often untold side of the SEO universe. In a world where search engine optimization is typically wrapped in technical jargon and complex strategies, we dive into the human aspects that truly make SEO a fascinating journey. Sa bawat episode, tatalakayin natin ang mga personal na kwento at mga hamon na kinakaharap sa larangan ng SEO. From dealing with burnout – isang realidad na hindi masyadong napag-uusapan – to crafting successful campaigns that resonate and deliver results, we’ve got you covered. Alamin kung paano mo masisimulan ang iyong SEO journey, with real-life insights and practical tips mula sa mga eksperto at mga taong nasa likod ng mga successful SEO stories. Whether you're just starting out or looking to refresh your strategies, "SEO Kwentuhan" is here to guide and inspire you. Bukod pa rito, we're all about keeping things light and engaging. Expect witty banter, relatable anecdotes, and a casual, friendly vibe na para bang nagkukwentuhan lang tayo over coffee. So, plug in, relax, and let's explore the colorful world of SEO together, dito sa "SEO Kwentuhan." ️
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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