Dan Callis (Dan Callis SEO) and Andrew Laws (Yeseo) both live in Ipswich, play obnoxious music and are self-employed in the digital marketing industry. Listen to them trying to navigate the professional world whilst holding on to their personal values rooted in the ethos of Punk Rock.
Get more Dan at https://www.linkedin.com/in/callis1987/ and https://dancallisseo.com/
Get more Andrew at https://www.linkedin.com/in/andrewlaws/ and https://yeseo.io/
AI content, Google updates and SEO educated clients
In this episode we talk about spammy link building, a case study in AI content penalisation, the battles of client education, the SEO industry’s reputation, the joy of how things went viral before the internet was a walled garden, Google’s Xmas update and also hopefully not an actionable threat to Mark Zuckerberg.
20 Dec 2024
Einstein couldn't use a microwave
SEO expert Neil Patel and industry leaders discuss the economic state of digital marketing, the impact of AI on expectations, and the industry's grifters, revealing how to stay ahead in a rapidly changing landscape.
20 Sept 2024
The "Burn Out or Die" Episode
This month we talk AI content (AGAIN? REALLY?), Google's Anti-Trust Ruling in the USA and real-time work exhaustion.
21 Jun 2024
The “agenda” episode
This month Andrew and Dan discuss DEFINITELY NOT hacking Ticketmaster, some thoughts on the Google API leak and AI results roll out, Edward Bernays (the man who invented all of marketing ever you’ve never heard of) and Wayne Barker’s tip.
10 May 2024
Don't make me commit a (possible) cyber crime
This episode includes moaning about the future of AI, moaning about capitalism in general, using data to a strong standard, Google’s handling of reputation spam and open threats of potential cybercrime (maybe).
15 Mar 2024
The John Mueller Robots.txt Special
Andrew and Dan sit down this month to spend far too long letting John Mueller’s robots.txt file live rent free in their head. Also some discussion around Linkedin’s algorithm and the Google Core Update around AI spam. Lots of coffee slurping and a couple of burps too.
16 Feb 2024
GA4, EEAT is NOT a ranking factor, TikTok is NOT a search engine & SEO Tools SUCK
After a few month's hiatus, for personal reasons, SEO or DIE is back, hopefully monthly from now on (maybe). This episode touches on career politics, GA4, EEAT as a ranking factor, TikTok as a search engine and SEO tools.
24 Feb 2023
Heroic disavowing, doing content the right way and Freetown Christiania
This SEO podcast was never meant to be a 'tell all' type deal, but sometimes something fun, or huge or daft happens that we really want to share with you. This is one of those episodes, and the fun tale is about disavowing. We also talk about Google making their algorithm open-source, give you a guide to jump-starting your content strategy and, er, discuss anarchist theory and the anarcho micronation of Freetown Christiana.
If you want to contact us about anything to do with the SEO or DIE podcast, especially if you want to ask us questions then do so through our LinkedIn profiles:
Dan - https://www.linkedin.com/in/callis1987/
Andrew - https://www.linkedin.com/in/andrewlaws/
13 Feb 2023
Google Bard, ocarinas and SEO origin stories
Well, here we are again; we made it to episode 2 , whether you wanted us to or not.
In this episode, we're going to tell you as much as we know about Google Bard, then speculate a lot about whether it's going to kill us all. Because that's fun? Right?
Other highlights in this episode include Dan explaining exactly how money works and Andrew showing off his ocarina skills. Dan and Andrew also reveal their SEO origin stories, and how those origins have shaped how they work and run their businesses.
Listen to the SEO or DIE podcast, where SEO chatter is decorated with obscure musical references and sprinkled with necessary profanity.
14 Jan 2023
SEO, the frustration of big agency life and putting iPhones in blenders
Had enough of hyper-bull***t SEO hot-takes? SEO or DIE with Dan Callis and Andrew Laws is the antidote. We're not perfect; we don't have all the answers. But between us we've been ear-deep in SEO for around 35 years.
This podcast is for SEO professionals, business owners, marketing people and anyone with ears who can tolerate Suffolk accents, honest yet passionate opinions and the occasional burst of loud laughter.
Episode one features:
AI, narcissistic SEO, TikTok, the frustration of big agency life, bad bands, bad habits, building websites using notepad, creative swearing, punk rock SEO, Scrapebox, selling SEO like you're running a car wash and putting iPhones in blenders.
https://dancallisseo.com/
https://yeseo.io/
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