Welcome to SEO Product Unveiled—where SEO meets Product Management. As the SEO industry shifts toward product-led strategies, many lack clarity on how Product Management works. This podcast bridges the gap, exploring proven frameworks, workflows, and techniques from Product Management that align perfectly with SEO. Whether you’re an SEO aiming to collaborate better or a Product Manager curious about SEO’s potential, you’ll find actionable tips, insights, and strategies to drive impactful results and create exceptional digital experiences.
SEO Product Unveiled - Rank and Rethink
Claim This Podcastby Vanda Pokecz & Björn Darko
5.0(1 reviews)
15 episodes
Updated Daily
Accepts GuestsHas Sponsors
11
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality10
Social0
YouTube0
Engagement32
Podcast Overview
Welcome to SEO Product Unveiled—where SEO meets Product Management. As the SEO industry shifts toward product-led strategies, many lack clarity on how Product Management works. This podcast bridges the gap, exploring proven frameworks, workflows, and techniques from Product Management that align perfectly with SEO. Whether you’re an SEO aiming to collaborate better or a Product Manager curious about SEO’s potential, you’ll find actionable tips, insights, and strategies to drive impactful results and create exceptional digital experiences.
Language
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Publishing Since
1/13/2025
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11
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality10
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Engagement32
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Recent Episodes
February 9, 2026
Navigating SEO Tooling: Internal vs. External Strategies | Ep. 14
<p>In this episode of the SEO-Produkt Unvieled Podcast, hosts Björn Darko and Vanda Pokecz delve into the critical topic of tooling in SEO, contrasting internal and external tools. They discuss the limitations of external tools, such as Google Analytics, and the importance of developing internal tools tailored to specific business needs. The conversation highlights the necessity for SEO teams to have access to accurate data and the potential pitfalls of relying solely on external platforms. The hosts also touch on the evolving landscape of AI in SEO, emphasizing how it can enhance content creation and data analysis.</p><p><br></p><p><strong>Takeaways</strong></p><p><br></p><ul><li>SEO tooling is essential for product teams.</li></ul><ul><li>Internal tools can provide tailored solutions for specific business needs.</li></ul><ul><li>Relying solely on external tools can lead to inaccurate data.</li></ul><ul><li>AI can significantly enhance content creation processes.</li></ul><ul><li>Understanding the limitations of tools is crucial for effective SEO strategy.</li></ul><p><br></p><p><strong>Chapters</strong></p><p>00:00 Introduction to SEO Tooling</p><p>01:16 The Importance of Internal vs. External Tools</p><p>03:33 Limitations of Google Analytics</p><p>11:36 When to Use External Tools</p><p>18:51 The Role of AI in SEO Tooling</p><p>25:09 Content Creation and AI Integration</p><p>29:41 Conclusion and Listener Engagement</p><p><br></p><p><br></p><p><br></p>
January 14, 2026
Risk Registers, Rollbacks & Resilient Migrations — How to Manage Product + SEO Risk at Scale | Ep.13
This episode explores risk management strategies for product-led SEO and platform work, including risk assessment, scoring impact, setting indicators, and creating rollback plans to ensure safe and fast product changes.
November 24, 2025
Mastering Sprint Planning for SEOs — with Gus Pelogia | Ep.12
Gus Pelogia, Senior SEO Product Manager, discusses sprint planning for SEOs, explaining how to collaborate with engineering and product teams to improve execution and bridge the gap between strategic vision and engineering constraints in this interview.
15 total episodes available
Recent guests on SEO Product Unveiled - Rank and Rethink
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Gus Pelogia
Guest
Vanda Pokecz
Guest
Björn Darko
Guest
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This podcast updates daily.
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