SEO Success Stories

About SEO Success Stories

Candid conversations with real marketers who have made a genuine, tangible impact on the domains of some globally known brands - hosted by Impressive USA co-founder Russ Macumber.

Publisher

Beyond The Search Bar

Category

business

Language

en

Explicit

No

First episode

24 Oct 2021

Latest episode

8 Sept 2026

Latest episodes

9 of 70 episodes have a transcript.

1. 

   8 Sept 2026TRANSCRIPT

   EPISODE 9: Beyond the Search Bar – Andrew Holland on Why SEO Lost Its Credibility

   Russ interviews Andrew Holland, Director of SEO at JBH, about how SEO influencers damaged the industry's credibility, impacting its future.

2. 

   25 Aug 2026TRANSCRIPT

   EPISODE 8: Beyond the Search Bar – Logan Young on Music Marketing and Audience Building

   Russ sits down with Logan Young — usually behind the scenes as Impressive's Paid Ads Lead — for a rare conversation about his other life as a working musician who's spent over a decade building an audience from nothing. Logan breaks down how he uses Meta ads as "fuel" for Spotify's algorithm, turning paid traffic into organic streaming momentum — and Russ draws the parallel to brands, where paid awareness builds demand that compounds into long-term visibility and customer loyalty. They also dig into content strategy: why chasing virality is a trap, why the best organic content is just "filming what you're already doing," and why Instagram's trial reels are an underused A/B testing tool. A candid, cross-disciplinary take on building something sustainable in a fragmenting attention landscape.

3. 

   11 Aug 2026TRANSCRIPT

   EPISODE 7: Beyond the Search Bar – JP Garbaccio on Why AI Search Will Rewrite What We Know About SEO

   JP Garbaccio, leader at Searchable, explains to host Russ how AI search fundamentally transforms SEO, impacting client trust and shifting strategy leadership.

Inside a recent episode

EPISODE 9: Beyond the Search Bar – Andrew Holland on Why SEO Lost Its Credibility

Published 8 Sept 2026 · Transcript excerpt

[…] They're like my TV guides for AI. It's really interesting, this space is. It's new, it's fascinating, and we're only just scratching the surface of it. But I recommender systems, that was the goal. So recommender systems are around everywhere. And they're going to become bigger. The TV guide was bigger than the TV stations. That's what they used to say because of the revenue it used to generate. And we're going to see more and more recommenders. AI is a recommender. And you want to be recommended by AI. And that's going to be dominating everything. And who can recommend you outside of AI? Who can talk about you? […]

Who has been a guest on SEO Success Stories

Names identified in recent episode analyses. Showing up to five guests.

• Andrew Holland
• JP Garbaccio
• Nik Vujic
• David Vernon
• Sara Kavanagh

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

65,788

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 41 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

23

Social presence

0

YouTube

76

Engagement

71

Contact SEO Success Stories

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about SEO Success Stories