SEO Unfiltered

About SEO Unfiltered

Dive into the world of search engine optimisation, PPC, and digital marketing. Join content creator and all-around neat gal Genny as she interviews industry experts and fellow Geeky Tech colleagues and tries her best to understand what the big deal is with SEO. If you're new to digital marketing and you've already sniffed out all the fluffy BS that agencies love to promise but fail to deliver, take a listen. You just might learn a (real) thing or two about what makes your website outrank your competitors. Visit geekytech.co.uk/seo-unfiltered-podcast

Publisher

Geeky Tech

Category

business · business · technology

Language

en

Explicit

Yes

First episode

17 Feb 2022

Latest episode

23 Sept 2026

Latest episodes

29 episodes in the feed.

1. 

   23 Sept 2026

   Ep 5.5: What Makes AI Cite Your Brand? Here’s What We Found

   Why does it feel like the “rules” of AI search optimisation change every time we talk about it on this podcast? Probably because they do! Since airing our last episode, we ran an AI citation study of 11,000+ citations across 1,000+ questions, and now we want to walk you through the findings to see which sources AI systems actually reference, and what that might mean for your content strategy. We’ll cover the patterns we observed, such as the role of your off-site brand reputation, how differe...

2. 

   21 Jul 2026

   Ep 5.4: How to Show Your Boss Your GEO Strategy Is Working

   GEO reporting is still evolving, but that doesn’t mean marketers can’t build a credible story around performance. In this episode of SEO Unfiltered, we explore how to benchmark AI visibility, track the right metrics, and pair emerging GEO signals with more concrete evidence from search and referral data. In This Episode, We Look At: How to benchmark AI visibility using branded and unbranded prompts.Which GEO metrics are useful, and which ones need to be treated with caution?Why AI vi...

3. 

   21 May 2026

   Ep. 5.3: AI Visibility Metrics: Are They All Bull&*$t?

   AI visibility tools are everywhere and they’re making big promises. But how much of what they’re selling is actually useful, and how much is just dressed-up guesswork? And is guesswork always bad? In this episode, we break down the most common AI visibility metrics, what they really measure, and how marketers should (and shouldn’t) use them. 🎯 What You’ll Learn Why AI visibility scores are not based on first-party model dataThe difference between proxy metrics vs. real business outcomesHow...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

9 ratings

Podcast Authority Score: 19 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

15

Social presence

0

YouTube

0

Engagement

60

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.