Gert Mellak is an AI SEO Consultant, marketer, and AI advisor. On his podcast he talks about how online businesses can leverage marketing tactics, strategies and AI workflows to be more efficient at growing their brand.
SEOLeverage - The SEO Podcast for Online Business Owners
Claim This Podcastby Gert Mellak
5.0(5 reviews)
144 episodes
Updated Bi-weekly
Accepts GuestsHas Sponsors
56
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality84
Social0
YouTube0
Engagement68
Podcast Overview
Gert Mellak is an AI SEO Consultant, marketer, and AI advisor. On his podcast he talks about how online businesses can leverage marketing tactics, strategies and AI workflows to be more efficient at growing their brand.
Language
🇺🇲
Publishing Since
10/21/2020
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56
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality84
Social0
YouTube0
Engagement68
7
Excellent Areas
2
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10
Growth Opportunities
excellent
Episode Length
48 minutes
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Every 13 days
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Recent Episodes
February 2, 2026
Ep 144 - Digital PR in the Age of AI: How Mentions Drive Visibility with Natalie Severt
<p dir="ltr">In episode 144 of the <a href= "https://seoleverage.com/podcast-list/">SEOLeverage Podcast</a>, <a href="https://seoleverage.com/about/">Gert Mellak</a> and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and leverage social media platforms to enhance brand visibility.<strong><br /></strong></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Key Takeaways</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Earned media is crucial for brand visibility.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Building relationships with journalists is key.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Start with smaller publications to build credibility.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Local media can be a great starting point.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Reverse engineering helps in crafting effective pitches.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Frequency of outreach is essential for success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Budgeting for PR campaigns requires careful planning.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Expectations should be managed realistically.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Social media platforms can enhance digital PR efforts.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Good content is the foundation of successful PR. </p> </li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Podcast Highlights</strong></p> <p dir="ltr">00:00 Introduction to Digital PR and Earned Media</p> <p dir="ltr">02:25 Building Relationships for Earned Media</p> <p dir="ltr">05:05 The Process of Pitching to Journalists</p> <p dir="ltr">07:49 Leveraging Seasonal Trends in PR</p> <p dir="ltr">10:21 Frequency and Budgeting for Digital PR Campaigns</p> <p dir="ltr">12:56 Managing Expectations in Digital PR</p> <p dir="ltr">16:14 The Role of Social Media in Digital PR</p> <p dir="ltr">21:32 Creating Quality Content for Visibility</p> <p dir="ltr">25:52 Conclusion and Key Takeaways<br /> <br /></p> <p dir="ltr"> </p> <p dir="ltr"><strong>Guest Website Info:</strong></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Name: Natalie Severt</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Role: Director, Marketing at Intelligent Relations</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Website - <a href= "https://intelligentrelations.com/">https://intelligentrelations.com/</a></p> </li> </ul> <p dir="ltr"><strong>Connect with Gert Mellak:</strong></p> <p dir="ltr">Website: <a href= "https://seoleverage.com/">https://seoleverage.com/</a></p> <p><strong id= "docs-internal-guid-b5dcd4ea-7fff-c873-d547-410dba514093">Email: <a href= "mailto:info@seoleverage.com">info@seoleverage.com</a></strong></p>
November 13, 2025
Ep 143 - Navigating AI in Website Design: The Future of Smarter and More Personalized Sites with Greg Merrilees
<p dir="ltr">In episode 143 of the <a href= "https://seoleverage.com/podcast-list/">SEOLeverage Podcast</a>, <a href="https://seoleverage.com/about/">Gert Mellak</a> and Greg Merrilees discuss the evolving landscape of <strong>website design</strong>, particularly in the context of e-commerce. They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages.</p> <p dir="ltr">The discussion also highlights the significance of <strong>personalization</strong> and the need for <strong>continuous improvement in website design</strong> to enhance user experience and conversion rates.</p> <p dir="ltr"><span style="font-size: 12pt;"><strong>Key Takeaways:</strong></span></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">AI tools can help new businesses quickly establish an online presence.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Established businesses should not replace their existing websites with AI-generated ones.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Understanding client needs is crucial for effective website design.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Product pages should provide comprehensive information to aid conversion.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Learning from industry leaders can inform better design practices.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Differentiation from competitors is essential for brand success.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Personalization is becoming an expectation in online shopping experiences.</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Iterative design and testing can lead to significant improvements in conversion rates.</p> </li> </ul> <p dir="ltr"><strong> </strong></p> <p dir="ltr"><span style="font-size: 14pt;"><strong>Podcast Highlights</strong></span></p> <p dir="ltr"><strong>02:30 AI and Website Fundamentals</strong></p> <p dir="ltr">Greg explains that while AI tools can help beginners create quick test sites, established businesses shouldn't rely on AI alone. Successful websites need <strong>strong brand positioning</strong>, <strong>trust-building design</strong>, and <strong>a deep understanding of user behavior</strong>.</p> <p dir="ltr"><strong>09:30 E-Commerce Design Mistakes and Fixes</strong></p> <p dir="ltr">Greg points out common e-commerce mistakes like thin product pages or missing proof elements. He emphasizes adding "Why Choose Us" sections, testimonials, use cases, sticky CTAs, and comparison charts to build trust, extend time on page, and increase conversions.</p> <p dir="ltr"><strong>15:45 Why You're Not Amazon</strong></p> <p dir="ltr">Greg reminds listeners: <strong>don't copy Amazon</strong>. Amazon works because of its brand power and customer trust. Smaller or challenger brands should focus on storytelling, differentiation, emotional connection, and visual hierarchy.</p> <p dir="ltr"><strong>20:50 Personalization and AI Interaction</strong></p> <p dir="ltr">Both Gert and Greg explore <strong>AI-driven personalization</strong> using tools like Delphi, an interactive chatbot that guides visitors toward the right offer. Greg highlights how small touches—like using a visitor's name in forms or emails—can dramatically <strong>boost engagement and conversion rates</strong>. </p> <p dir="ltr"><strong>29:40 Redesign Strategy and Continuous Optimization</strong></p> <p dir="ltr">Greg advises businesses to <strong>study competitors regularly</strong>, use AI analysis tools for insights, and avoid full redesigns that could alienate loyal users. Instead, he recommends <strong>small, data-backed updates</strong> for steady growth.</p> <p dir="ltr"><span style="font-size: 14pt;"><strong>Guest Website Info:</strong></span></p> <ul> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Name: Greg Merrilees</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Role: Founder of Studio1 Design</p> </li> <li dir="ltr" aria-level="1"> <p dir="ltr" role="presentation">Website - <a href= "https://studio1design.com/">https://studio1design.com/</a></p> </li> </ul> <p dir="ltr"><span style="font-size: 14pt;"><strong>Connect with Gert Mellak:</strong></span></p> <p dir="ltr">Website: <a href= "https://seoleverage.com/">https://seoleverage.com/</a></p> <p dir="ltr">Email: <a href= "mailto:info@seoleverage.com">info@seoleverage.com</a></p>
June 6, 2025
142 - How to Build a Brand That Sells: Strategies for E-Commerce and Service Businesses with Kristina Rajzer
Brand strategist Kristina Rajzer discusses with Gert Mellak how personal branding builds trust and loyalty, especially for small businesses, and supports SEO and AI-driven search visibility in this interview.
144 total episodes available with 2 transcripts
Recent guests on SEOLeverage - The SEO Podcast for Online Business Owners
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Kristina Rajzer
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Dixon Jones
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Joseph Armstrong
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Lloyd Thompson
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Nick Penev
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Joe Fier
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Mario Peshev
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- What is SEOLeverage - The SEO Podcast for Online Business Owners?
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This podcast updates bi-weekly.
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