Created by the straight-talking social media specialists at immediate future, this podcast will feature in-depth insights from various sectors, interviews with thought leaders, and our advice on how to break the social boring. Music licensed for use by: https://www.epidemicsound.com/download_license/DL-adv-czjb0gjy08. License ID: DL-adv-czjb0gjy08
In this episode of the Immediate Future podcast, Tom Platt is joined by Immediate Future Managing Director Colin Jacobs to explore why B2B paid social is facing more scrutiny than ever before and what marketers need to do to prove its value. As budgets tighten and leadership teams demand clearer evidence of commercial impact, many B2B marketers are finding themselves under pressure to demonstrate how paid social contributes to pipeline growth, lead generation, and revenue. The challenge isn't...
30 Apr 2026
We Don't Have Time For This - Better Questions, Better Marketing
Across a lot of marketing teams, the same headache keeps turning up. People are being pushed towards follower counts, posting frequency, channel debates, and quick-win lead pressure when the bigger problem is weaker fundamentals, reduced senior experience, and too little confidence to push back. It also builds on Immediate Future’s recent work on practical AI for marketers and social search readiness, where the same pattern keeps surfacing: more tools and more activity do not save time when d...
16 Apr 2026
We Don't Have Time For This - Reset the Marketing Machine.
In this episode, Katy Howell, CEO at Immediate Future, sits down with Maxine Ashbrook, Marketing Director UK at Fujitsu, for a senior, no-nonsense conversation about the messy middle of modern B2B marketing. Today’s buyers are shortlisting without you in the room. Boards want ROI yesterday. And marketing teams are under constant pressure to deliver more with less. So what actually needs to change? Maxine shares a perspective leaders genuinely need. Instead of trying to outwork the chaos, she ...
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