Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!
Seriously Social Podcast | Episode 110
Want your free social audit?Visit: https://www.sociallyin.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkpzbjlqWHhYT0swWTVuQ1JOTWtWX2hDNXl4d3xBQ3Jtc0tuQVppSk9nZXVCcWJKTng3QURnQ1U0RFBuTjh4b21vWkFDbWI0bDlMakdIVGdjbFdXNkhrMGdLcnl0eXlWWXJJeXRMdHlDZkpHZnVOUG1wSEc5dlB6aVlPYnlCMy1OMjRHS3gxV1lhT3IyRTRHby01VQ&q=https%3A%2F%2Fwww.sociallyin.com%2F&v=8011Ffy6ZnA)
Welcome to Seriously Social!Social platforms are turning into entertainment studios, news hubs, shopping channels, and AI-powered ad engines. In this episode we break down what changed, why it matters, and how marketers can respond without chasing noise.We cover:• TikTok launches branded minidramas, giving brands a new serialized, story-led promotional format• Social media is now the leading source of news according to Reuters, with TikTok and Instagram rising as X declines• Meta updates its livestream shopping tools as live commerce gains traction across platforms• TikTok expands its Symphony AI suite with new creation tools for marketers• Meta is reportedly building "Arena," a prediction markets app to rival Polymarket and Kalshi
🕐 TIMESTAMPS:
[0:00 (https://www.youtube.com/watch?v=8011Ffy6ZnA)] TikTok Minidramas Hit $1.3 Billion — Social Media Marketing News
[0:45 (https://www.youtube.com/watch?v=8011Ffy6ZnA&t=45s)] Branded Content Storytelling: How Brands Use TikTok Minidramas
[8:30 (https://www.youtube.com/watch?v=8011Ffy6ZnA&t=510s)] Social Media Is Now the #1 News Source, Per Reuters
[15:30 (https://www.youtube.com/watch?v=8011Ffy6ZnA&t=930s)] Meta Livestream Shopping Update: Social Commerce 2026
[19:30 (https://www.youtube.com/watch?v=8011Ffy6ZnA&t=1170s)] TikTok Symphony: New AI Marketing Tools for Creators
[23:00 (https://www.youtube.com/watch?v=8011Ffy6ZnA&t=1380s)] Meta Arena: Prediction Markets App vs Polymarket and Kalshi
🎙 ABOUT SERIOUSLY SOCIAL:
Seriously Social is a practitioner-led podcast covering what actually drives results across social, digital, and modern marketing. Hosted by Keith Kakadia, Nisha Kakadia, and Kaushal Kakadia, leaders at Sociallyin, a leading social-first marketing agency with 15 years of experience.
OTHER FREE RESOURCES FROM SOCIALLYIN 💡
Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/
Benefits of using a Social Media Agency: https://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/
Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/
16 Jul 2026
Episode 109 | The Accountability Era For Social
Seriously Social Podcast | Episode 109 Want your free social audit? Visit: https://www.sociallyin.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEFUY1F3eHRxczRHZFNWQWtrQ2xIOExxRnhQQXxBQ3Jtc0ttMGNZb1RHVWJUUDhyaE1KcC16NDNORFZ1cVJ3c3JfQnpMN3dCdmU3VXZDYWEyeVE3RkhFVE5hU3ljX0tsUDlhbEtsV192YUlORlBmYTlFQ0tDY3NjUVJyYmFlZU1xTnZkeUo3ZDFQRVNxZkJhV2NGNA&q=https%3A%2F%2Fwww.sociallyin.com%2F&v=x4cp5q6tjxY)Welcome back to Seriously Social!LinkedIn doubles down on creators and ad trust while Facebook Shops and AI-first agencies push social closer to conversion. In this episode we break down what changed, why it matters, and how marketers can respond without chasing noise.Mentioned Sprout Social report: hhttps://sproutsocial.com/insights/facebook-shops/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGpKWExJek15YTZTaDNNSjVkWmFyeTdSTUV6d3xBQ3Jtc0ttNE83bXBCcnFQS2lzNDNhSWJyZzJtRXpNbVRuTnRkdVdGS3pvNFMwNmdJSF9sVmQ2NEcxeFFpTjZ6RjgwRkJSUU01M011VlU2WUpzUlZEdzFOMjl2VjZRZ3dRVHhnMFFyVzNBeVhoRHVLWjV4ZldqVQ&q=https%3A%2F%2Fsproutsocial.com%2Finsights%2Ffacebook-shops%2F&v=x4cp5q6tjxY)We cover:
LinkedIn launches its own Creator Marketplace, giving brands a direct way to find and partner with business-focused creators
LinkedIn expands ad performance verification for Audience Network placements, giving B2B advertisers more confidence in where their ads run
Facebook Shops strategy for 2026, why the platform still offers real scale and buying intent despite less hype than TikTok or Instagram
Dentsu revives the 360i brand as a social-first, AI-enabled solution targeting creator and social investment growth
🕐 TIMESTAMPS: 0:00 (https://www.youtube.com/watch?v=x4cp5q6tjxY) LinkedIn Wants Receipts0:30 (https://www.youtube.com/watch?v=x4cp5q6tjxY&t=30s) LinkedIn Creator Marketplace Explained10:06 (https://www.youtube.com/watch?v=x4cp5q6tjxY&t=606s) Why Brands Are Sleeping on Facebook Shops16:54 (https://www.youtube.com/watch?v=x4cp5q6tjxY&t=1014s) Dentsu Revives 360i as a Social-First AI Agency23:16 (https://www.youtube.com/watch?v=x4cp5q6tjxY&t=1396s) LinkedIn x DoubleVerify: Ad Verification for B2B Marketers24:55 (https://www.youtube.com/watch?v=x4cp5q6tjxY&t=1495s) The Accountability Era: Proof Over Impressions🎙 ABOUT SERIOUSLY SOCIAL:Seriously Social is a practitioner-led podcast covering what actually drives results across social, digital, and modern marketing. Hosted by Keith Kakadia, Nisha Kakadia, and Kaushal Kakadia, leaders at Sociallyin, a leading social-first marketing agency with 15 years of experience.OTHER FREE RESOURCES FROM SOCIALLYIN 💡
Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/
Benefits of using a Social Media Agency: https://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/
Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/
#SocialMediaMarketing (https://www.youtube.com/hashtag/socialmediamarketing) #DigitalMarketing (https://www.youtube.com/hashtag/digitalmarketing) #LinkedInMarketing (https://www.youtube.com/hashtag/linkedinmarketing)
7 Jan 2026
Episode 108 | Social’s Nostalgia Pendulum
Want your free social audit? Visit: https://www.sociallyin.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUViMnpySzRROEJLZ0RNY1BzaEdrYzRmclhHQXxBQ3Jtc0tuTUVrakQwQmo5OWtUMzJMRGVKUlpvbWFYSFNFUjR1eUIxU3dqTXBTc2VMV3hURHUtWTUxWlRRSGRXN1dYTkp6X0NKWTZ4bHVRMGVMbDJ6cWpQRXU3WVd1TmlqNklnWVlzQUJCcXdYazAxblBTWmtWRQ&q=https%3A%2F%2Fwww.sociallyin.com%2F&v=7_zHofmfTBk)
Welcome back to Seriously Social 🎙️
In this episode, we take a trip down memory lane to explore the full evolution of social media, from Six Degrees and MySpace to TikTok, Threads, and beyond. As trends resurface and platforms rise and fall, we break down what brands and marketers can learn from the past to better navigate what’s next.
We cover:
• How and why social platforms evolve (or disappear)• Lessons from MySpace, Vine, Tumblr, and other early platforms
• The rise of short-form video, stories, and social commerce
• Why being nimble and willing to pivot matters more than ever
• When brands should test new platforms — and when to step back
• How authenticity, personalization, and control are shaping the future of social
• Why lowering guardrails and experimenting (even briefly) can drive real impact
From digital real estate and platform experimentation to AI’s role in modern marketing, this conversation is packed with insights for brands, creators, and marketers looking to stay ahead.
Which platform do you miss most and where do you think social is headed next? Comment down below!
OTHER FREE RESOURCES FROM SOCIALLYIN 👇:
• Social Media Strategy Guide: https://sociallyin.com/services/social-media-strategy/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXpIdUprMWFKYl9rUXlTUjRZRERlNzhvMTJBQXxBQ3Jtc0tseUU3WG1CR3hRTjcxMWdsUUoyRWFZREUycU1kSmJ2SzI3anU3MjN0eVBkVTVyQ2hQNkZGMTNXNEYyLVc5WXNBbDVnUkNhN2tIcUhrTnZ4ZTU2anNCTlRUTU5CaGRjd2dsczJhTldXNnh6WGxVZ05fbw&q=https%3A%2F%2Fsociallyin.com%2Fservices%2Fsocial-media-strategy%2F&v=7_zHofmfTBk)
• Benefits of using a Social Media Agency: httpshttps://sociallyin.com/resources/what-are-the-benefits-of-using-a-social-media-agency/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGhWZWc2aWR5RE53dUlYZ2lXaXc4eTBwMDdpUXxBQ3Jtc0trWjY1LVJqb0NFN0Z0bmxtVmNCczFiazg4QWNqbElVZ0ExcXNMTWFpZ2V4N2pFTmNBMFp3OHZVRlljbFlRdkhFTk14U0lBV01kYlpYTWR4RmlOYlpGaTdxMnR2UVFqLUhnYW1yX2RITXg1X21RaUtTYw&q=https%3A%2F%2Fsociallyin.com%2Fresources%2Fwhat-are-the-benefits-of-using-a-social-media-agency%2F&v=7_zHofmfTBk)
• Social Media Content Creation: https://sociallyin.com/blog/social-media-content-production/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTdlXzRFY2t2cTlvMmJDZno0dzZyRTBpNF84Z3xBQ3Jtc0ttOG9aMnNlMHFSRGxKV0lRbFdBQmpqSWt4VjVpc1ZJeUl3cGszSFdUR3N1ZmpvQzlZR19oZWJyYkJFSXQ5RVNFeGJlQi1IR0MtcDc5Ujg4QVVYelRhRlVDZW55b29ZUE1RLXA5LXVoUzhpRTV2WHNSbw&q=https%3A%2F%2Fsociallyin.com%2Fblog%2Fsocial-media-content-production%2F&v=7_zHofmfTBk)
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
3.0 / 5
4 ratings
Spotify
5.0 / 5
3 ratings
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