Dive into SEO with your hosts Mordy Oberstein (Head of SEO Branding at Wix) and Crystal Carter (Head of SEO Communications at Wix), all while having a bit of fun along the way. Each week we offer an in-depth and unconventional take on SEO—from hot topics to the latest industry developments. Get quick and dirty tips along with pearls of wisdom from a wide range of SEO guest experts. It’s a 360° twist of SEO learning for all.
Is the world of analytics leaving you feeling a little blind?
Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it's all about understanding the true story that your data is trying to tell.
Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it's time to stop being a ‘data accountant’.
Prepare to lift the fog on data uncertainty on the SERP’s Up SEO Podcast!
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Dana DiTomaso
Brie Anderson
Resources:
Topical Authority
Searchlight SEO Newsletter
SEO Resource Center
Wix Studio SEO Course
(https://www.wix.com/seo/learn/course)KickPoint Playbook
Marketing Analytics Data is Wrong. Can It Be Fixed?:
GA4: One year on Webinar
Getting Started with GA4
5 Feb 2025
SERP’s Up | Site focus? Should SEOs stay in their lane?
Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not.
Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled - and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the straight and narrow of true brand alignment. Laval Chissester offers expert advice on owning your niche and knowing when to switch it up.
Join us for a ride as we navigate the chaotic freeway of SEO strategies on this episode of the SERP’s Up podcast.
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Lavall Chichester (https://www.linkedin.com/in/lavallchichester/)
Preeti Gupta (https://www.linkedin.com/in/preeti-gupta-seo/)
Resources:
Topical Authority
Searchlight SEO Newsletter (https://www.wix.com/seo/learn/newsletter)
SEO Resource Center (https://www.wix.com/seo/learn/assets)
Wix Studio SEO Course (https://www.wix.com/seo/learn/course)
29 Jan 2025
SERP’s Up | Hey SEOs, here's how to grab your bag (of $)
Ready to unlock the secrets to negotiating your salary and getting paid what you deserve?
Join Wix’s Mordy Oberstein and Crystal Carter as they chat with Carolyn Lydon about how to navigate the salary negotiation maze in the SEO and digital marketing space. They dig into the art of asking for raises, identifying your market worth, and ensuring you’re not left counting pennies.
Plus, Nick LeRoy drops by to share his wisdom on pitching your projects to clients with the finesse of a seasoned pro.
Don't miss out as we help you secure that spondulix on this episode of the SERP’s Up SEO Podcast!
Key Segments
[00:01:11] What's On This Episode of SERP's Up?
[00:02:28] Focus Topic Guest: Carolyn Lydon
[00:26:27] Across the Funnel Frontier: Nick LeRoy
[00:43:10] Snappy News
[00:49:51] Follow of the Week
Hosts, Guests, & Featured People:
Mordy Oberstein
Crystal Carter
Carolyn Lyden (https://www.linkedin.com/in/carolynlyden/)
Nick LeRoy (https://www.linkedin.com/in/nickleroyseo/)
Resources:
Wix SEO Learning Hub (https://www.wix.com/seo/learn)
Searchlight SEO Newsletter (https://www.wix.com/seo/learn/newsletter)
SEO Resource Center (https://www.wix.com/seo/learn/assets)
Wix Studio SEO Course (https://www.wix.com/seo/learn/course)
Nick LeRoy SEO Consulting (https://nickleroy.com/)
SEO For Lunch Newsletter (https://www.seoforlunch.com/)
SEO for Jobs (https://www.seojobs.com/)
How to Successfully Negotiate Your SEO Salary: A Complete Guidek
News:
LinkedIn Report Reveals Most In-Demand Marketing Skills
Google updates search quality raters guidelines with a focus on spam
HubSpot’s SEO collapse: What went wrong and why?
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,112,605,293
Score snapshot 15 Sept 2025
Apple Podcasts (US)
4.3 / 5
7 ratings
Spotify
4.5 / 5
37 ratings
Podcast Authority Score: 81 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
90
Social presence
0
YouTube
93
Engagement
85
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