Welcome to the Service Business Playbook Podcast by Buildwise Media! Discover insights, strategies, and tools for service-based businesses aiming to thrive in today’s digital landscape. We explore the latest in AI, marketing automation, and digital strategy, tailored specifically for real estate, health and wellness, automotive, home services, and beyond. Each episode offers practical tips and interviews with industry experts to empower you in building an efficient, growth-focused business. Subscribe and take your business to new heights with Buildwise Media!

Service Business Playbook from Buildwise Media
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Podcast Overview
Welcome to the Service Business Playbook Podcast by Buildwise Media! Discover insights, strategies, and tools for service-based businesses aiming to thrive in today’s digital landscape. We explore the latest in AI, marketing automation, and digital strategy, tailored specifically for real estate, health and wellness, automotive, home services, and beyond. Each episode offers practical tips and interviews with industry experts to empower you in building an efficient, growth-focused business. Subscribe and take your business to new heights with Buildwise Media!
Language
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Publishing Since
11/20/2024
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Recent Episodes

March 14, 2025
The Art of Scaling and Selling: Paul Pezzano’s Journey from Startup to Acquisition
<p>Join us for a dynamic conversation with Paul Pezzano, former COO and Partner at Bluetube, who successfully scaled the company to achieve repeated Inc. 5000 recognition before leading it through acquisition by Perficient. </p><p>In this insightful episode, Paul shares valuable lessons learned from navigating rapid business growth, overcoming common scaling challenges, and understanding when and how to strategically pivot.</p><p>Paul reveals why enterprise-focused software often misses the mark for SMBs, leaving massive opportunities on the table. </p><p>He also candidly discusses the emotional rollercoaster entrepreneurs face post-acquisition, detailing how he rediscovered his passion for cars—leading him to launch Traction, an innovative venture addressing the unique insurance needs of car enthusiasts.</p><p>You’ll learn:</p><ul><li><p>How to strategically scale your business while avoiding common pitfalls.</p></li><li><p>Essential insights into transitioning your mindset from running a lifestyle business to preparing for acquisition.</p></li><li><p>The keys to maintaining a strong, acquisition-ready company culture.</p></li><li><p>Actionable advice for leveraging your passions into successful entrepreneurial ventures.</p></li></ul><p>Packed with practical strategies, compelling stories, and actionable takeaways, this episode is a must-listen for entrepreneurs and business leaders at all stages of growth.</p><p>👉 Subscribe and stay tuned for more inspiring journeys from industry leaders!</p>

February 19, 2025
Lessons from a Startup Lawyer: Mistakes, Money, and Growth
<p>In this episode, Joe May—seasoned lawyer turned entrepreneur—shares his unique journey from practicing IP and trademark law to launching startups and building a successful law firm. </p><p>In a candid conversation with Robert Echevarria, he reveals how setbacks can become stepping stones, why networking is the secret sauce, and how hiring for your weaknesses is key to scaling your business. </p><p>Joe dives into the critical legal pitfalls startups must avoid, the importance of choosing the right business structure to protect your assets, and how continuous improvement drives lasting success.</p><p>Ready to take your service business to the next level? <a href="https://buildwisemedia.com/" target="_blank" rel="noopener noreferer"><strong>Connect with Buildwise Media</strong></a> for expert strategies that help you leverage AI, automation, and innovative marketing solutions to grow your business.</p><p>We'd love to hear your thoughts—drop a comment on the episode and subscribe to the show for more actionable insights on entrepreneurship, legal strategy, and business growth.</p><p>Join us on Spotify, and let's build smarter, work harder, and push our boundaries together!</p>

February 17, 2025
Big Media Lessons for Service Business Owners
<p>In this episode of our podcast, host Robert Echevarria sits down with veteran media professional Alex McGuinness to share hard-earned insights from over 21 years at Turner. Discover how lessons learned in a massive media organization can transform the way you run your service business.</p><p><strong>In this conversation, you'll learn how to:</strong><br>• Transition from big company dynamics to running a boutique operation<br>• Leverage live events and digital broadcasting strategies for business growth<br>• Adapt to changing media landscapes with innovative tactics<br>• Enhance customer engagement and streamline operations using proven media techniques</p><p>Whether you're a service business owner or a marketer looking to up your game, Alex’s honest take on his journey will provide actionable insights you can apply immediately.</p><p><strong>Ready to elevate your business?</strong><br></p><p>Contact Buildwise Media today for a free strategy call and discover how our AI-driven solutions and media expertise can help you stand out in today's competitive market. </p><p><a href="https://buildwisemedia.com/" target="_blank" rel="noopener noreferer">Visit our website to learn more!</a></p>
14 total episodes available with 12 transcripts
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Frequently asked questions
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- What is Service Business Playbook from Buildwise Media?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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