A sewing and life chat podcast from Sam (sequingirlie) and Jess (So what if I sew) who are going to bring you chat about sewing topics, guests, dilemmas and sewing fails. Join us as we get to know each other and explore topics from losing your sewing mojo to over committing. We have epsiodes with special guests and biscuit chat too.
Embracing Sustainable Sewing and Creative Wardrobe Strategies with Leena Norms
Join us in this episode as we chat with Leena Norms about her journey into sustainable fashion, her sewing projects, and managing a creative wardrobe. If you're passionate about eco-friendly practices, body positivity, and embracing your craft, this conversation is packed with practical insights and inspiring stories.Leena Norms’ background and evolution from marketing to full-time content creatorThe role of sewing in environmental sustainability and mindful consumptionStrategies for flexible patterns and adaptable garments for changing bodiesNavigating fabric and pattern choices to reflect personal style and body fluxManaging fabric and clothing stashes mindfully and avoiding overconsumptionIdeas for creative reuse: turning worn-out clothes into bags, quilts, or other keepsakesThe psychology and dopamine cycle behind fabric shopping and sewing projectsIncorporating vintage and secondhand shopping as sustainable and meaningful habits00:00 - Introduction to Leena Norms and her journey into sewing and sustainability02:49 - Leena discusses her background in marketing and transition to sewing full-time09:17 - The importance of sewing for climate consciousness and ethical fashion choices10:52 - How body changes influence sewing patterns and garment adjustments12:36 - The value of vintage shopping and secondhand clothing in sustainable wardrobe planning15:23 - Patterns recommended for adaptable fit and growing bodies—Suvi Kaftan and Henrietta Skirt20:21 - Handling fabric stash growth responsibly and the psychology behind fabric buying25:00 - How to repurpose beloved but ill-fitting garments into bags or decor30:00 - Patterns and projects for the busy sewist or those needing quick projects35:34 - The importance of sewing for joy and mental well-being, not just productivity42:33 - Tools and apps to organize your wardrobe and fabric collection effectively50:54 - The concept of deadstock fabric and its implications in sustainable fashion58:37 - Ethical shopping: supporting local, small businesses, and conscious consumption61:41 - Final thoughts on balancing creative passion with environmental responsibilityLeena Norms on YouTube (https://www.youtube.com/@leenanorms)– Sustainable fashion, sewing tutorials, and style tipsIndyx– Wardrobe organization and outfit planning tool (https://www.myindyx.com/)Henrietta Skirt Pattern by Spaghetti Western (https://spaghettiwesternpatterns.com/) – Versatile pattern for various fabrics and sizesSuvi Kaftan and Dress Pattern (https://sewoholicpatterns.com/) – Adjustable, inclusive fits for evolving bodiesBig Four Pattern Brands – Recognized for their extensive range but know their limitationsVintage and Secondhand Fashion Platforms (https://www.vinted.com/) – Secondhand shopping, vintage finds, and sustainable fashionhttps://www.youtube.com/@leenanorms (https://www.youtube.com/@leenanorms)The role of pattern adaptability in body flux managementCreative ways to signify sentimental clothing, like transforming into bagsHow sewing can serve as a mindfulness practice, reducing overconsumption and fostering joyMain Topics:Timeline Highlights:Resources & Recommendations:Connect with Leena Norms:Additional Insights: Thank you for listening! For questions, comments, or topic suggestions, reach out via Instagram https://www.instagram.com/sewwhatsnewpod/ or email us at sewnewbiscuit@gmail.com. Don’t forget to subscribe for more inspiring conversations on sustainable creativity and mindful living.
3 Apr 2026
Live Episode at the Stitch Festival - Keeping it real
Hey everyoneToday's episode was record on 20th March 2026 on the Stitch stage at the business design centre in London.Thank you to all the wonderful people who attended.Thank you to Kate of Ripper Seams for being our guest.We hope you enjoy this episode where we keep it real. We share sewing dilemmas and confessions.
20 Mar 2026
Fabric Stashing is Not a Personality
In this episode, hosts Samantha and Jess explore the concept of fabric stashing, its cultural implications, and how it relates to identity and consumer habits in the sewing community. They share personal stories, industry insights, and practical tips for supporting independent businesses while managing fabric collections.Sew What's New Podcast - https://sewwhatsnewpodcast.comSupport Endometriosis UK - https://www.endometriosis-uk.orgLiberty Fabrics - https://www.libertylondon.comWilder Fabrics - https://wilderfabrics.comSew me Sunshine Fabric Shop - https://sewmesunshine.comJay Cots Fabrics - https://jaysfabrics.co.ukWilliam G Fabrics - https://williamg.co.uk guest linksInstagram - https://instagram.com/sewwhatsnewYouTube - https://youtube.com/sewwhatsnewEmail - sewnewbiscuit@gmail.com keywordssewing, fabric stash, sewing community, independent shops, fabric buying habits, sewing tips, mental health and sewing, sustainable sewing, sewing hobbies, fabric shopping key topicsThe evolution of the term 'stash' in sewing cultureThe psychological and social reasons for fabric collectingImpact of COVID-19 on fabric shopping and sewing communitySupporting independent fabric shops and online resourcesStrategies for managing fabric stash and supporting sustainable sewing sound bites"Fabric stashing is not a personality.""Anton Dubèche is coming to a VIP event for fundraisers.""Nothing will beat the prep I did for the sleeve episode."Chapters00:00 Introduction and Overview of the Episode03:06 Exciting Events and Community Engagement05:52 Sewing and Running: A Unique Community08:54 Personal Highlights and Upcoming Events11:57 Fabric Choices and Creative Processes14:58 Seam Allowances: A Deep Dive23:56 Main Topic: Fabric Stashing is Not a Personality25:36 The Evolution of Fabric Stashing28:03 The Impact of COVID on Fabric Buying30:00 Navigating the Online Fabric Shopping Experience34:01 The Dilemma of Excess Fabric38:00 Conscious Making and Wardrobe Planning43:01 Supporting Independent Fabric Shops45:59 The Psychology of Fabric Buying49:55 Creating a Creative Breathing Space resources
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,704
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Spotify
4.7 / 5
49 ratings
Podcast Authority Score: 52 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
22
Social presence
94
YouTube
74
Engagement
85
Pitching Sew What's New? In the biscuit tin
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