Shaking the B2B tree
Claim This Podcastby Skout
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Podcast Overview
<p>B2B marketing can be tough – but you don’t have to struggle alone. <b>Shaking the B2B Tree</b> is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.</p><p><br></p><p>Hosted by Skout's MD and founder, <b>Rob Skinner</b>, you can listen to candid conversations with fellow B2B pros. </p><p><br></p><p>From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver <b>actionable insights</b> you can apply to your own marketing efforts.</p><p><br></p><p>Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. </p><p><br></p><p>Tune in now!</p>
Language
🇺🇲
Publishing Since
3/20/2025
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Recent Episodes
July 27, 2026
S2: E16: Norah Franchetti on people-first marketing, global growth and the future of work
In this episode of Shaking the B2B Tree, Norah Franchetti, Group Vice President of Marketing at Crown Worldwide Group, joins Rob Skinner to discuss why employee wellbeing, cultural understanding and family support are now central to business success. Drawing on her experience across the UK, Hong Kong, the US and the UAE, Norah shares lessons from an international career and a defining relocation project in China that changed her perspective forever. The conversation also explores the gr...
June 18, 2026
S2: E15: Data driven marketing, commercial focus and making every campaign count with Steve Stano
What does it take to turn marketing into a genuine driver of growth? In this episode of Shaking the B2B Tree, Rob Skinner speaks with Steve Stano, who leads B2B marketing at Morgan Stanley at Work, about the thinking behind his approach. Drawing on 15 years in the field, Steve explains how he has moved beyond instinct alone, blending experience with data to guide decisions. That shift has shaped both campaign results and how marketing is viewed across the business. Want to sharpen you...
May 22, 2026
S2: E14: Anindo Chatterjee - Do HR marketers really understand the human judgement behind talent decisions?
Rob speaks with Anindo Chatterjee, assistant brand marketing manager at skills intelligence platform iMocha, about what it really takes for HR tech brands to stay relevant as skills, roles and expectations continue to shift. Anindo explains why enterprises are moving away from hiring purely on credentials towards a deeper understanding of validated skills and potential within their existing workforce. He shares how this change is influencing the way HR leaders think about talent, retention an...
17 total episodes available
Recent guests on Shaking the B2B tree
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Steph Fosh
Guest
Kees Henniphof
Guest
Stephen Cloves
Guest
Will Stone
Guest
Jason Davis D'Cruz
Guest
Roanna Lynch
Guest
Madelaine Oppert
Guest
Deep-dive analytics for Shaking the B2B tree
Frequently asked questions
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- What is Shaking the B2B tree?
<p>B2B marketing can be tough – but you don’t have to struggle alone. <b>Shaking the B2B Tree</b> is the go-to podcast by marketers for marketers, where we tackle the real challenges of B2B marketing head on.</p><p><br></p><p>Hosted by Skout's MD and founder, <b>Rob Skinner</b>, you can listen to candid conversations with fellow B2B pros. </p><p><br></p><p>From content to strategy (and everything in between), Shaking the B2B Tree cuts through the noise to deliver <b>actionable insights</b> you can apply to your own marketing efforts.</p><p><br></p><p>Expect fresh perspectives, real-world stories, and practical takeaways to sharpen your B2B game. </p><p><br></p><p>Tune in now!</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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