by 商业就是这样
用简单易懂的语言解读商业现象。联系我们:[email protected]
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April 27, 2025
<p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>过去几年,中国汽车市场的焦点是本土创业公司,它们很大程度抢走了跨国品牌的市场份额和媒体曝光。但2025年和2026年,你可能会看到一条不同的故事线:跨国巨头正在迅速学习中国市场,并且重新出牌。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>这其中的代表之一是奥迪,这个最早在中国扎根的豪华车公司在2024年推出了一个全新品牌AUDI,四个字母取代了四环成为了新品牌的LOGO。一时间许多质疑涌向这个新品牌:它和人们熟悉的四环品牌是什么关系?它是不是一个专供中国的品牌?和本土伙伴合作,是否意味着它是自主品牌的套牌车?归根结底,AUDI还是不是奥迪?</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>在2025年的上海车展上,AUDI品牌的首款量产车亮相,我们也借机厘清上述问题,这将是一个理解合资车企在华新战略的良好切口。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">感谢上汽奥迪对本节目的支持。</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">| 主播 |</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>肖文杰、约小亚</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">| 后期制作 |</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>kk</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">| 声音设计 |</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>刘三菜</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">| 收听方式 |</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>你可以通过小宇宙、苹果播客、Spotify、喜马拉雅、网易云音乐、QQ音乐、荔枝、豆瓣等平台收听节目。</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><strong style="color:#FC5832;word-break:break-all;font-family:Helvetica,Arial,sans-serif;font-weight: normal;">| 认识我们 |</strong></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>微信公众号:第一财经YiMagazine</span></p><p style="color:#333333;font-weight:normal;font-size:16px;line-height:30px;font-family:Helvetica,Arial,sans-serif;hyphens:auto;text-align:justify;" data-flag="normal"><span>联系我们:[email protected]</span></p>
April 23, 2025
Hosts 肖文杰 and 约小亚 analyze 奥乐齐 (ALDI) China's product line, exploring its strategy of offering value through limited products, basic needs, operational convenience, high quality, and low prices in this interview episode.
April 16, 2025
Hosts Xiao Wenjie and Yue Xiaoya explore the controversial history of IG Farben and its ties to Nazi Germany, revealing the complex legacy of industrialist Carl Bosch.
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