About Share Of Voice, presented by Look Left Marketing
Ever feel like B2B marketing is throwing you curveballs faster than you can say TechCrunch? Enter Share of Voice, the podcast from the experts at Look Left Marketing. Founder and principal Bryan Scanlon and senior vice president Jennifer Tanner are your guides through rapidly changing marketing, PR and content strategies.
They sit down with the smartest folks in B2B to tackle pressing challenges like media relations, SEO, AI and connecting with buyers. And each episode ends with one action item to implement immediately after the show. You’ll learn a lot and have a ton of fun along the way!
Great International PR Means Playing on the Same Team with Julie Kirby
Jennifer Tanner interviews Julie Kirby, a PR specialist, about the UK tech media landscape and how US brands can achieve international success through collaborative PR strategies.
17 Jul 2025
The Science and Sass Behind Exceptional B2B Branding with Christine Chartier
Christine Chartier defines B2B branding beyond logos, emphasizing its role in go-to-market strategy and movement creation, in this interview with Christine Bryan Scanlon.
3 Jul 2025
Analyst Relations and Moving from Dot to Dominance with Ajay Khanna
Jennifer Tanner interviews Ajay Khanna, a marketing leader, who illuminates the underestimated importance of analyst relations and how marketers cultivate beneficial connections with industry analysts.
19 Jun 2025
The Art of Building a B2B Marketing Team from Scratch with Kiley Nichols
Jennifer Tanner interviews Kiley Nichols, head of marketing at NetBox, about launching and scaling a successful B2B marketing program at a growing startup, emphasizing content and aligning budget with goals.
5 Jun 2025
Overcoming Marketing Fears with Rick Wootten
Bryan Scanlon interviews Rick Wootten, who defines atelophobia and explores how the fear of imperfection impacts marketing strategies and hinders innovation.
22 May 2025
How to Hack AI for Killer Messaging with Story Tweedie-Yates
In this episode of Share of Voice, Jennifer Tanner talks with FusionAuth CMO and messaging consultant Story Tweedie-Yates about why positioning is so hard to get right— and how to actually get it done. Story breaks down real-world examples from her work with cybersecurity startups and shares practical ways to use AI tools like ChatGPT without falling into the generic messaging trap. Story and Jenn discuss: Navigating an uncharted marketing territory like a digital explorer.Why positioning i...
20 May 2025
Gold Medalists, Goats and other RSA Takeaways
RSA 2025 brought the noise — literally and figuratively — and in this episode, Bryan and Jennifer unpack what mattered most (and what didn’t). From goats on the show floor to guerrilla marketing strategies off-site, they dig into what vendors got right, what got lost in the flash and why a clear booth message still beats a gimmick. Plus, a surprise Olympic lesson from Olympian Peekaboo Street. If you missed RSA — or your feet are still recovering — consider this your smart, snappy recap. Bry...
8 May 2025
Behind the Scenes of a Successful Sales Kickoff with Kristin Grimes
Sales kickoff events are critical for tech companies to align teams, boost morale and set the stage for annual success. In this episode of the Share of Voice podcast, Kristin Grimes, Field Marketing Director at Sentra, shares her expert insights for creating memorable and productive sales kickoff experiences. Kristin and Jenn discuss: How strategic sales kickoff planning starts with defining clear goals and involving the executive team from the beginning.Balancing educational content wit...
24 Apr 2025
They're Alive! Dispelling the Demise of Press Releases with Serena Ehrlich
Are press releases still relevant? It’s been a hot topic for marketers in recent years. But Serena Ehrlich, Director of Go-to-Market at Notified, answers with a resounding, “No!” She reveals why press releases are far from dead and remain a powerful tool for strategic communication. Serena and Jennifer discuss: Why press releases are electronic news packages, not just Word documentsHow proper formatting and strategic distribution can significantly boost visibilityThe ways newswires hel...
24 Apr 2025
Essential Marketing Strategies for B2B Success with Greg Coticchia
Are You Struggling to Make Your B2B Marketing Strategy Stick? In this compelling episode of Share of Voice, host Brian Scanlon sits down with Greg Coticchia, a six-time CEO and seasoned tech entrepreneur, to unpack the timeless truths of B2B marketing. With decades of experience spanning multiple tech booms and busts, Coticchia offers invaluable insights into creating marketing strategies that truly resonate with customers. This week, episode 02 of the Share of Voice Podcast is about essentia...
24 Apr 2025
How Can Marketing and Sales Teams Work Better Together? with Mike Yaffe
In this episode of the Share of Voice podcast, host Jennifer Tanner sits down with Mike Yaffe, a seasoned CMO with over 20 years of experience in cybersecurity marketing, to unpack the often challenging relationship between marketing and sales teams in B2B tech companies. This week, episode 01 of the Share of Voice Podcast is about how marketing and sales teams can work better together. Mike Yaffe and Jenn discuss: How marketing and sales relationships are frequently confrontational and...
14 Apr 2025
Introducing the Share of Voice Podcast!
Share of Voice, presented by Look Left Marketing, is your personal B2B marketing guide. Look Left founder Bryan Scanlon and senior vice president Jennifer Tanner have been through it all. They know that B2B marketing often means creating unchartered paths without much warning. That's why they sit down with the smartest B2B leaders, ditch the boring theories and share strategies that really work. And they have a ton of fun doing it!
Who has been a guest on Share Of Voice, presented by Look Left Marketing
Names identified in recent episode analyses. Showing up to five guests.
Julie Kirby
Christine Chartier
Ajay Khanna
Kiley Nichols
Rick Wootten
Podcast Authority Score: 10 / 100
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