She Wears the Pants

About She Wears the Pants

She Wears the Pants is the podcast for the women building more than businesses—they’re building identities, empires, and legacies. Hosted by globally recognized business advisor, multi-business founder, and start-up investor Ashley Deland, this show lives at the intersection of strategy, structure, and self. Each week, Ashley pulls back the curtain on what it truly takes for women to scale companies that are financially sound, spiritually aligned, energetically sustainable, and structurally unshakeable. This is where high-growth women founders come for boardroom-level strategy, identity evolution, feminine leadership, and the inner work required to hold the success they’re building. Because strategy means nothing if the woman behind it can’t hold it. Continue the Work with Ashley: Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Publisher

Ashley Deland

Category

business · business · society & culture

Language

en

Explicit

Yes

First episode

12 Sept 2024

Latest episode

13 Oct 2026

Latest episodes

2 of 110 episodes have a transcript.

1. 

   13 Oct 2026

   The Hidden Cost of High Achievement with Keri Ford

   What if the very traits that made you successful are also making it harder to feel fulfilled? In this episode of She Wears the Pants, Ashley Deland is joined by Keri Ford, founder of Somatic Success, nervous system specialist, trauma-trained practitioner, and longtime coach to accomplished female founders and executives. For more than a decade, Keri has helped women understand the patterns beneath their performance, including fear, perfectionism, over-functioning, hyper-independence, and the conditioning that can continue driving them long after those patterns have stopped serving them. Together, Ashley and Keri explore the hidden emotional cost of achievement, the relationship between business success and nervous system capacity, and what happens when a woman begins questioning whether the life she built actually feels as good as it looks from the outside. They also talk openly about failed business partnerships, red flags, resilience, the pressure to keep achieving, and why the qualities that help women thrive professionally can sometimes create disconnection in their personal lives. If you’ve built something meaningful but still feel like you’re constantly bracing, pushing, proving, or carrying more than you want to, this conversation will invite you to look beneath the strategy and into what your body has been trying to tell you. In this episode, you’ll learn how to: Recognize when high achievement has become a form of over-functioning rather than aligned ambition Understand why the nervous system can quietly sabotage the success, love, and support you consciously say you want Identify the red flags you may be rationalizing in business partnerships and relationships Build resilience by expanding your capacity to move through uncertainty, grief, and disruption Reevaluate whether your calendar actually reflects the life and priorities you say matter most Understand why the traits that make you successful in business can sometimes create disconnection in your personal life Create a definition of success that includes health, relationships, fulfillment, presence, and freedom, not only revenue By the end, you’ll walk away with a more honest way to evaluate success: not simply by what you’ve built, but by how safe, connected, fulfilled, and alive you feel inside the life you’ve created. Meet Keri Keri Ford is the founder of Somatic Success, a nervous system specialist, trauma-trained practitioner, and coach to accomplished female founders and executives. Her work blends business strategy, leadership, nervous system regulation, and somatic healing to help high-performing women create lives that feel as good as they look on paper. Through her private work, events, and Champagne Club experiences, Keri helps women expand their capacity for success, strengthen resilience, improve relationships, and move beyond the patterns that keep them stuck in over-functioning, stress, and self-protection. Website: somaticsuccessceo.com (somaticsuccessceo.com) Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire (https://ashleydeland.com/inquire) Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire (https://ashleydeland.com/inquire) Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ (https://www.instagram.com/ashleydeland/) She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

2. 

   6 Oct 2026

   I Was Trained To Be Quiet, Now I Get Paid To Talk

   “I was not born silent. Silence was trained into me.” In this solo episode of She Wears the Pants, Ashley Deland explores how the lessons women learn about their voice early in life can follow them directly into business, leadership, relationships, and the decisions they make as adults. Ashley shares how growing up in a hardworking household, modelling from infancy, and being raised inside a restrictive religion taught her to perform, follow direction, stay agreeable, and keep quiet. On the outside, she eventually became the exact opposite. She built businesses, spoke on stages, advised women around the world, and made her voice one of her greatest business assets. But becoming outspoken did not automatically undo the conditioning underneath it. Ashley shares how silence continued to appear in subtler ways, through overdelivering, ignoring her intuition, staying loyal to relationships that no longer felt right, softening boundaries, and prioritizing other people over what she knew to be true. She also opens up about the cost of remaining silent inside a business partnership long after her intuition was telling her something was wrong, and what it took to rebuild trust in herself after finally choosing to speak. In this episode, you’ll learn how to: • Recognize when silence is showing up in ways that look like loyalty, work ethic, or being agreeable • Separate your actual personality from behaviours you may have learned through conditioning • Notice where you are ignoring your intuition to preserve a relationship or avoid conflict • Understand why staying silent can eventually become more expensive than speaking • Rebuild trust in yourself after ignoring what you knew • Hold a boundary while still caring deeply about the person on the other side of it • Understand why insight alone does not create change • Separate what happened to you, how you learned to move through it, and who you choose to be now • Use your voice in business without waiting for permission from the rooms that once taught you to stay quiet Reclaiming your voice is not about becoming louder. It is about trusting yourself enough to speak when it matters. And sometimes the most important thing you can do is identify the one place where you are still editing yourself, staying agreeable, or ignoring what you already know. CONTINUE THE WORK WITH ASHLEY Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire (https://ashleydeland.com/inquire) Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience, an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire (→ https://ashleydeland.com/inquire) Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ (→ https://www.instagram.com/ashleydeland/) She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

3. 

   29 Sept 2026

   The Best-Trained Team Wins: Building a Business Beyond You with Jenny Bitner

   The business was never supposed to depend entirely on you. In this episode of She Wears the Pants, Ashley Deland is joined by Jenny Bitner, founder of Casa Veda, a boutique academy and agency specializing in talent acquisition, team development, and world-class client experiences. Jenny has spent her career understanding people. From becoming one of the top sales performers in Canada, to managing large teams and rebuilding workplace culture, to scaling multiple businesses and now helping female founders build teams of their own, one belief has remained constant: The best-trained team wins. But this conversation goes far beyond hiring. Ashley and Jenny explore what happens when success stops being measured only by revenue, recognition, or how much you can personally carry. Jenny shares how building multiple businesses, raising two daughters, completely redesigning her family’s life, and undergoing a profound spiritual evolution changed the way she thinks about leadership, ambition, worth, and freedom. If you’re building a company that still relies too heavily on you, questioning what success is supposed to look like, or feeling the pull toward a more intentional way of building, this conversation will challenge you to redefine what you’re actually optimizing your life and business for. In this episode, you’ll learn how to: Build a team that allows your company to grow beyond the founder Recognize when your sense of worth has become tied to revenue, recognition, or external validation Reframe imposter syndrome as a belief to examine rather than proof that you don’t belong Identify the currencies that matter most to you beyond financial success Make business decisions through the lens of freedom, peace of mind, family, and personal values Understand why healing and personal growth happen in layers rather than through one final breakthrough Release the belief that every opportunity needs to be pursued simply because it could make more money By the end, you’ll walk away with a different way of thinking about scale. The goal isn’t simply to build a business capable of producing more. It’s to build a company, team, and life capable of supporting what matters most to you. Meet Jenny Jenny Bitner is the founder of Casa Veda, a boutique academy and agency specializing in talent acquisition, team development, and world-class client experiences. Her career began in the fitness industry, where she became one of the top sales performers in Canada before moving into leadership, talent acquisition, hiring, training, and culture development. She later built and scaled multiple businesses, including an e-commerce company that expanded into multiple countries and 12 languages. Today, through Casa Veda, Jenny helps female founders build exceptional teams, stronger systems, and higher standards so their companies can grow beyond the woman who started them. Jenny is also an ordained metaphysical minister and host of Sunday School for CEOs, where she explores business, faith, calling, self-mastery, and what it means to become a better steward of the work you’ve been given. Instagram: @iamjennybitner (https://www.instagram.com/iamjennybitner/) Continue the Work with Ashley Step into your next level: Explore Private Advisory, high-touch strategic partnership, and fractional leadership support for women scaling with precision and power. → https://ashleydeland.com/inquire (https://ashleydeland.com/inquire) Experience a full-business transformation in one weekend: Apply for Ashley’s Executive VIP Experience — an immersive, in-person strategic overhaul designed to collapse timelines and accelerate growth. → https://ashleydeland.com/inquire (https://ashleydeland.com/inquire) Stay in proximity: For daily strategy, identity expansion, and behind-the-scenes insight, connect with Ashley on Instagram. → https://www.instagram.com/ashleydeland/ (https://www.instagram.com/ashleydeland/) She Wears the Pants is where high-growth women come to build companies that match their calling. If this episode resonated, follow, rate, and review so more women can find these conversations.

Inside a recent episode

Your Voice, Your Power with Tricia Brouk

Published 5 Aug 2025 · Transcript excerpt

[…] They don't silence others voices. They are not trying to keep anyone else quiet in the world. So why would you violate your own principles of judging yourself and silencing your own voice? So I encourage everyone to think about the importance of sharing your story and sharing your ideas with the world because there is one person out there who is meant to hear from you. And if you withhold that from that person because of your own fear or stories or limiting beliefs, you are actually becoming selfish. And I know that your listeners are not selfish. I love that. I was in studio recording a few upcoming podcasts and one of them was the power of storytelling and how your personal story is one of your most powerful resources as a woman, as an entrepreneur, as a human being because when you share the power of your story, other people see themselves in it. […]

Who has been a guest on She Wears the Pants

Names identified in recent episode analyses. Showing up to five guests.

• Sue B Zimmerman
• Rosalie Salamone
• Crystal Eva
• Amy Dillon
• Christine Murray

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

389,813

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

6 ratings

Podcast Authority Score: 68 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

82

Social presence

94

YouTube

86

Engagement

0

Contact She Wears the Pants

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about She Wears the Pants