Shiny New Object - a Marketing Podcast

About Shiny New Object - a Marketing Podcast

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

Publisher

Tom Ollerton

Category

business · business

Language

en

Explicit

No

First episode

21 Mar 2018

Latest episode

17 Sept 2026

Latest episodes

368 episodes in the feed.

1. 

   17 Sept 2026

   Making AI change management work with Reckitt's Ishaan Kaul

   Does your AI work on a regular Tuesday morning? Or only in the demo? Ishaan Kaul, Director of AI Adoption and Creativity at Reckitt, has 1,500+ marketers to think about. Getting them to use AI takes embedment and enablement. Very human work. Finding the steps where AI can help, rather than overhauling how everyone works. Tune in to hear us talk creativity, AI adoption, and making it work.

2. 

   4 Sept 2026

   Think in Ink: The Things Data-Driven Marketers Forget to Measure

   The answer to data (and life) overwhelm? A fountain pen. Justin Reid, Senior Media Director, International Markets (EMEA & APAC) at Tripadvisor, tells us to "think in ink." Check in with yourself. Score your most important roles in this life. And find balance. On the latest #ShinyNewObjectPodcast, Justin explains why becoming a better data-driven marketer starts with becoming a less overwhelmed human. We also discuss killer stories, Cornish ice cream and the career risks of binge-watching Mad Men. Follow the podcast to keep receiving the latest data-driven marketing stories and tips from the world's leading minds in advertising and marketing.

3. 

   21 Aug 2026

   Hot Foxes, Clock Blocker & the Future of Product Testing

   What do spray-on tights and scented nail polish teach us about data-driven marketing? Tracy Holland, Founder and CEO of Goodwill Brands, LLC, and serial entrepreneur, joins the #ShinyNewObjectPodcast to tell us about the ultimate word-of-mouth selling technique. We discuss iterative testing & learning - one of our favourite topics at Automated Creative. Tune in for pre-Christ marketing tips. Follow for more data-driven marketing gems and discussions about the future of marketing.

Who has been a guest on Shiny New Object - a Marketing Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Crystalyn Stuart-Loayza
• Roey Franco
• Shiri Hellmann
• Mark Cibort
• Des Bateman

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

77,440

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Podcast Authority Score: 82 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

98

Social presence

0

YouTube

76

Engagement

90

Contact Shiny New Object - a Marketing Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.