The truth about building startups? It's messy, fun, miserable and amazing — if you've got the right team in the right places.
Ship it and Sip it sits right in that time after you start gaining traction, launch a new app or deploy a fab new feature. Well done, let's grab a drink and break down what got you here and where you're going next.
This is our goal for Ship it and Sip it.
We'll talk about small and big wins, about challenges and about what keeps us excited to work creatively to build the tomorrow we deserve.
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shipandsip.substack.com (https://shipandsip.substack.com?utm_medium=podcast)
Why startups should stop chasing keywords (Do This Instead)
That’s the bold take from Flavio Amiel, founder of SWAT SEO (https://www.swatseo.net) and Swiftbrief (https://www.swiftbrief.com). In this episode, we ponder the myths, tactics, and hidden opportunities in SEO for startups and online entrepreneurs.
Spoiler: If you’re obsessing over keywords, you’re doing it wrong.
Key Quotes:
* "Start at the epicenter of your business. That’s where the money is."
* "Google isn’t killing SEO… it’s just handing the mic to the people who actually sell stuff."
What we uncover in this chat:
* Why long-tail keywords are overrated (and what to focus on instead)
* How TikTok + Instagram search are changing the game
* The #1 mistake startups make with SEO content
* Why AI-generated content fails (and how to use AI smartly)
* Publishing blogs vs newsletters
Flavio spills the tea on why Reddit dominates Google results (and why he refuses to game it), how his agency tripled a client’s traffic in 30 days just by reorganizing content, and the real reason Substack newsletters rarely rank—even with killer writing.
👇 Want More?
* Subscribe for more founder interviews from us.
* Follow Flavio (https://x.com/fba) on X (https://x.com/fba) for SEO gold.
* Try Swift Brief (https://www.swiftbrief.com) for AI-powered SEO briefs.
💬 Question for you:
What’s your biggest SEO struggle right now? Drop it in the comments, or shoot Flavio a DM today!
(P.S. The secret Skool Flavio mentions? Sign up here (https://www.skool.com/rankandcash/about).)
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com (https://shipandsip.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
24 Jan 2025
How to find (and close) leads on Reddit with Jordan Moloney
Starting this month, he’s been dropping amazing lead lists from Reddit for founders across the Build in Public community on X.
But this conversation is about much more than leads, Jordan’s journey from HSBC to solo founder was not an easy road.
He’s learned a lot in the year since he launched Founders Owl (https://foundersowl.com) as a simple side hustle — we get into:
* How he found a niche he could serve and won his first customers.
* What he learned from going ‘too niche’ early on.
* Why Reddit is such a genuine platform to connect with prospective clients & users.
* What the funnel looks like from Reddit to sale.
And a lot more.
Enjoy the show and be sure to follow Jordan on X (https://x.com/DevMolone) if you’re keen to learn more about landing leads on Reddit!
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com (https://shipandsip.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
23 Dec 2024
Inside Creem: The payment platform that calls BS on hidden fees 🚫 | Founder Interview
Co-founders Gabriel and Alec are two builders from the blockchain & crypto space who decided to reshape fintech for small indie entrepreneurs and startups.
They have a bright vision for the future of startups, but the lack of transparency among the leading merchant of record payment providers pushed them to launch Creem (https://www.creem.io).
So they did, in just a few months 💪
Here’s what we discuss in this episode:
🤖 Using AI to track metrics on payments & more
🤑 Why Gabriel loves bootstrapped startups but needed to raise funds for Creem
🤔 What the current payment providers get wrong
🛠️ The challenges and future of fintech for startups
☃️ How to build a global startup from the quiet countryside of Estonia (https://youtu.be/Df1i030a6h8?si=MuJtWLItmYsw5Qkp)
Along with Creem, Gabriel hosts a fun and candid vlog on YouTube (https://www.youtube.com/@sudoferraz) where he releases weekly updates and behind-the-scenes stories.
Links to topics we discuss in the show:
* Meditations on Moloch (https://slatestarcodex.com/2014/07/30/meditations-on-moloch/) by Scott Alexander
* Estonia’s e-residency program (https://www.e-resident.gov.ee) for founders.
* Antler VC and startup program (https://www.antler.co).
I hope you enjoy the show and have a wonderful holiday season with your friends and family 🎄
Timecodes:
00:00 — Intro & Meet Gabriel Ferraz
01:14 — What did you ship recently?
05:46 — Purpose and history of Creem
14:55 — Gabriel’s vision of the future
18:14 — What’s a merchant of record?
24:02 — Co-founder journey and Estonia
34:55 — Making vlogs as a founder
40:00 — Raising funds from Antler
45:33 — Problems with scaling fintechs
54:21 — Customer support and the lowest M-o-R fees
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shipandsip.substack.com (https://shipandsip.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
Podcast Authority Score: 39 / 100
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Engagement
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