- 19
- Episodes
- Monthly
- Cadence
- 2023
- First episode
About Shooting the Shift
Shift•ology's team of communication professionals takes time to reflect, share and provide insights that help you Reach more, Convince more and Win more. We feature casual and fun conversations, tips and topics surrounding the science of communication.
- Publisher
- Shift•ology Communication
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 23 Aug 2023
- Latest episode
- 24 Sept 2026
Latest episodes
19 episodes in the feed.
24 Sept 2026
E19 - Work-Life-Balance
What if work-life balance is the wrong goal? In this episode of Shooting the Shift, Shift•ology CEO Melanie Wilt sits down with longtime friend, fitness entrepreneur and wellness coach Amy Zimmerman for a candid conversation about what it really takes to navigate work, family, health and leadership without chasing an impossible standard of perfect balance. Amy, owner of Vital Fitness in Wilmington, Ohio, shares why she believes we should focus less on balance and more on intentionality. Toget...
21 Jul 2025
E17 - 20 Years of "In Ohio Country Today"
The “In Ohio Country Today” television program has been sharing the stories of Ohio agriculture and farm families for 20 years. The veteran farm broadcasters delivering those stories, however, have been doing it much longer. In this episode of Shooting the Shift, Dan Wilson, Alan Davis and Gary Jackson draw on over 100 combined years of experience and hall of fame careers to share how “In Ohio Country Today” started and has grown; the changes they’ve experienced; and the memories they’ve carr...
10 Jun 2025
E16 - Long Live Real Journalism
Jo Ingles, a veteran Ohio reporter/producer, recounts journalism's history and current challenges amidst fake news during an interview on the state of the industry.
13 May 2025
E15 - We're Sustainable, and We're Going to (Im)prove It!
"Sustainability" often means different things to different people. And it’s no secret there’s increased consumer preference and demand for food produced from sustainable sources. But what exactly does that mean? Who defines that? And how does a company, let alone individual farmers, establish a system for accurately tracking, measuring and proving their efforts truly making a difference? In this episode, a director of sustainability for a milling company in Michigan tells us commu...
3 Apr 2025
E14 - That One Time, at Re-Brand Camp...
If life is like a box of chocolates, and you never know what you’re going to get, your brand is more like an ice cream sundae. If it’s built right, you know your customers are going to get a consistently wonderful experience with a shining cherry on top every time. A few years back, we were approached by the organizers of a long-lived summer camp looking for a bit of marketing help. But our recommendation for an all-out rebranding was a bit more than they expected. In this episode...
18 Feb 2025
EP 13 - The Value of Knowing Your WHY
“People don’t buy what you do, they buy WHY you do it.” -- The famous phrase from Simon Sinek’s “Start with Why” TED talk has had individuals and businesses trying to discover and articulate their WHYs for over a decade. While simple in theory, it’s a bit more complicated in practice. Dr. Gary Sanchez, aka “Dr. Why," has discovered and uncovered 9 WHYs that drive each and every one of us. He’s tidied it all up into his brilliant WHY Operating System and a simple and super-effectiv...
18 Nov 2024
EP 12 | There's a Turkey in the White House!
The election has come and gone, and while there’s a lame duck currently in the Oval Office, there will soon be a turkey at the White House. No, we’re not talking about the next President of the United States, but rather the time-honored tradition of pardoning an actual live feathered gobbler from being a Thanksgiving meal at the residence of our nation’s leader. But where do these turkeys come from? How do they get chosen? And what all is involved in the adventure and media frenzy it takes to...
26 Sept 2024
E11 | Leading the Leaders
Executives and business owners and the concept of leadership naturally go hand-in-hand. But while these leaders are busy leading, who is leading them? And how do they know if their leadership style is effective and sustainable? Our own leader, Melanie Wilt, sits down with her executive coach, Ken Jacobs, to talk leadership traits, strategies and habits he incorporates to help leaders reach their full potential on this episode of Shooting the Shift.Guest: Ken Jacobs, Jacobs Consulting & Ex...
30 Jul 2024
E10 | Creating Trophy-Worthy Virtual Events
There’s a lot of work that goes into planning, setting up and managing a live virtual event for large audiences. But it takes a unique blend of factors to pull off a trophy-worthy performance. In this episode, Dan Toland connects with two of our partners who recently received national acclaim for their outstanding LIVE Virtual Farm Trips (https://virtualfarmtrips.com/). Pop some champagne and get ready to take some notes as they share secrets to their success on “Shooting the Shift.” Guests: • Krista McCoon, San Joaquin County AgVenture Coordinator • Brooke Williams, Director of Communications, American Dairy Association Indiana Episode Links: • View ADAI's Award-Winning Virtual Farm Trip (https://virtualfarmtrips.com/trips/virtual-farm-tour-with-indy-500-milk-person-kerry-estes/) • View San Joaquin AgVenture's Award-Winning series of trips to a Blueberry (https://virtualfarmtrips.com/trips/virtual-farm-trip-to-a-california-blueberry-farm/) and Apple (https://virtualfarmtrips.com/trips/virtual-farm-trip-to-a-california-apple-orchard/) Farm • Learn more about partnering with Virtual Farm Trips (https://virtualfarmtrips.com/explore-partnerships/) • Blog -- From Experiments to Accolades: LIVE Virtual Farm Trips become award-winning staples for agriculture education
17 Jun 2024
E9 | The Intersection of Communication & The Law
Lawyers are our friends, right? Well for us at least, communication and the law are very complementary professions. Both require strong arguments and a certain degree of influence. On this episode of Shooting the Shift, Melanie Wilt is joined at the intersection of communication and the law by her good friend, who just happens to be an ag lawyer and director of a collegiate law center, to talk trends and issues in agriculture that communicators need to be aware of as they work on behalf of clients, the role of lawyers when representing farmers, and maybe a little bit of friendly politics from both sides of the aisle. Guest: • Jenifer Zwagerman, Ag Law Director, Drake University Episode Links: • Learn more about Jennifer Zwagerman (https://www.drake.edu/law/facstaff/directory/jennifer-zwagerman/) • Learn more about the Drake Agricultural Law Center (https://www.drake.edu/law/clinics-centers/aglaw/) • Blog post: The Intersection of Communication and the Law
20 May 2024
E8 | Personal Branding 101
Personal branding is essential for today’s working professional, especially in a Public Relations setting, but what does a personal brand encompass? And how do you create and maintain a positive personal brand? We discuss the importance of personal branding for aspiring public relations professionals and share insights and tips for crafting a strong personal brand and navigating social media etiquette in this episode of Shooting the Shift. Guests: Emily Bennett, Account Manager, Shift•ology Communication Lydia Henry, Content Coordinator, Shift•ology Communication Episode Links: View the brands of the Shift•ology Team (https://shift-ology.com/about/#:~:text=decade%20of%20business!-,Meet%20Our%20Team,-Melanie%20Wilt%2C%20APR) Have Emily speak about Personal Branding (https://shift-ology.com/speaking/#1677611678491-1781cf65-0fb2:~:text=Connect%20with%20Emily-,Emily%20Bennett,-Account%20Manager) (and see what other speaking opportunities we offer) Watch or listen to more episodes (https://shift-ology.com/podcast/)
29 Apr 2024
E7 | The Pros of Pro Bono
“Pro Bono”...it’s a funny sounding phrase that does get used now and again in the professional world. But what exactly does it mean? And what’s so “pro” about it? We define and discuss the nuances of pro bono work and the benefits it can have for client, agency and the community in this episode of Shooting the Shift, featuring Eddie Bell of the Springfield, Ohio Rotary Club, the host of an annual gourmet food truck competition that has become Springfield’s “Must Taste Event of the Summer.” Episode Links: Learn more about Springfield Rotary Club (https://springfieldohiorotary.org/) Lean more about the Springfield Rotary Gourmet Food Truck Competition (http://springfieldfoodtruck.com) Blog: The Pros of Pro Bono (https://shift-ology.com/the-pros-of-pro-bono/)
13 Mar 2024
E6 | The Next Generation of Communication
Rapid changes in communication technology have drastically changed the way we all work, especially those of us who work in communication. In a world where the next big things emerge faster than courses can be prepared to teach them, how are colleges working to equip the next generation of communication professionals? In this episode of Shooting the Shift, Melanie Wilt connects with a communications professor to learn how academia keeps pace with the trends reshaping the industry, and what has to be done to ensure students have the proper hard skills and soft skills needed to succeed in this ever-changing field. Episode Links: Learn more about Mary Sterenberg (https://comm.osu.edu/people/sterenberg.2) Get tips for busy moms of tweens and teens at SALTeffect.com (https://www.salteffect.com/)
8 Jan 2024
E5 | Where are they now?
A web management specialist, a preacher and a parks and recreation director all walk into a bar… It’s not really a joke, but there’s plenty of fun when they all get together! We’re reuniting with three of our past employees to learn what they’re up to, how Shift•ology impacted their careers, and to reminisce about the old days. That’s all ahead in this episode of Shooting the Shift. Episode Links Where's Brad Boyer now? (https://shift-ology.com/where-are-they-now-brad-boyer/) Where's Tyler Hall now? (https://shift-ology.com/where-are-they-now-tyler-hall/) Where's Sara McKinniss now? (https://shift-ology.com/where-are-they-now-sara-mckinniss/)
30 Nov 2023
E4 | Communicating around the Christmas Tree
With Christmas spirit in the air, now’s a good time to make sure your gifts and greetings are grammatically on-point; that your communication efforts don’t fall asleep while you’re away; and hear how Christmas tree farmers spread Christmas cheer throughout the year. That’s all on this holiday episode of “Shooting the Shift.” Guests: Shift•ology Account Manager Emily BennettShift•ology Agriculture Account Manager Cassie Jo ArendOhio Christmas tree farmer Jeff ReeseEpisode Links: Naughty &...
30 Nov 2023
Ep 4 | Communicating around the Christmas Tree
With Christmas spirit in the air, now’s a good time to make sure your gifts and greetings are grammatically on-point; that your communication efforts don’t fall asleep while you’re away; and hear how Christmas tree farmers spread Christmas cheer throughout the year. That’s all on this holiday episode of “Shooting the Shift.” Guests: Shift•ology Account Manager Emily Bennett Shift•ology Agriculture Account Manager Cassie Jo Arend Ohio Christmas tree farmer Jeff Reese Episode Links: Naughty & Nice Ways to Communicate around the Holidays (https://shift-ology.com/naughty-nice-ways-to-greet-and-gift-around-the-holidays/) Preparing for Seen & Unseen Communication During Time Off (https://shift-ology.com/preparing-for-seen-and-unseen-communication-during-time-off/) Looking for assistance in building a crisis communication plan or general communication strategy? Contact us (https://shift-ology.com/contact-us/)! Learn more about Jeff's family farm at KaleidoscopeFarms.com (https://kaleidoscopefarms.wordpress.com/) or the farm's Facebook page (https://www.facebook.com/kaleidoscopefarm/).
6 Nov 2023
E3 | Holy Cow!
What goes through the brains of those who host over 40,000 students on a visit to a dairy farm at one time? For our guests today, it appears to be nothing more than a casual one-on-one stroll through the parlor, but there’s a lot happening behind the scenes. We're going to learn how (and why) a very small team from Syracuse, NY has come to entertain and engage a very large live virtual audience from across the country, and what they do to keep it fresh and relevant on today's episode of "Shooting the Shift”. Guests Emma Andrew-Swarthout, Director of Dairy Industry Image, American Dairy Association North East Kelsey O'Shea, Industry Relations Specialist, American Dairy Association North East Episode Links Learn more about ADANE's virtual trips (https://www.americandairy.com/dairy-farms/virtual-farm-tours/) Discover dairy recipes and more at SavorRecipes.com (https://savorrecipes.com/) Explore FREE, LIVE and ENGAGING Virtual Farm Trips (https://virtualfarmtrips.com/) A chat with a Dynamic Dairy Duo on Virtual Engagement (https://shift-ology.com/holy-cow-a-chat-with-a-dynamic-dairy-duo-on-virtual-engagement)
3 Oct 2023
E2 | WTH is a VFT? with Alex Miller
What the heck is a Virtual Farm Trip? Whether you call them virtual farm tours, virtual field trips or something else…Why would you want to host one? And what needs to be considered when planning to do so? We’re Shooting the Shift with Digital Engagement Manager Alex Miller to break down the basics of Virtual Farm Trips on today’s episode of “Shooting the Shift”. Episode Links VirtualFarmTrips.com (https://virtualfarmtrips.com/) Shift-ology.com (https://shift-ology.com/) 6 Tips for Highly-Engaging Virtual Farm Trips (https://shift-ology.com/six-tips-for-highly-engaging-virtual-farm-trips/)
23 Aug 2023
E1 | Shift•ology 101 with Melanie Wilt
What happens when a farm girl with a lifelong passion for biology, science and communication decides to step out of the comfort of being employed by others to start her own agency, during an economic recession nonetheless? We’re Shooting the Shift with the boss of Shift•ology Communication, Melanie Wilt, to learn the story behind her business; the unique philosophy that guides the company’s work, and what it’s taken for her to make it work for 15 years and beyond. That’s all ahead in today’s episode of Shooting the Shift. Episode Links Shift-ology.com (https://shift-ology.com/) Defining Public Relations & Marketing through a Happy Meal (https://shift-ology.com/defining-public-relations-marketing-through-happy-meal/)
Podcast Authority Score: 12 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 12
- Social presence
- 0
- YouTube
- 0
- Engagement
- 27
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