Hosted by Keith Matthews, Founder of Ireland's most popular Shopify agency, Milk Bottle Labs. Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.
Episode #113: Shopify vs GA4: Why Your Revenue Numbers Don't Match
Shopify says one number. GA4 says another. Which one do you trust?
Kevin McLaughlin, founder of SlideRule Analytics and the builder behind one of Shopify's most installed GA4 apps, explains where the gap comes from, how AI shopping assistants and EU consent rules are breaking attribution, and the few metrics smaller stores should watch every week.
11 Sept 2026
Episode #112: Turning Shopify Support Tickets Into Revenue
Every Shopify merchant knows the email: 'I ordered the wrong size - can you change it?' Hamish McKay got thousands of them a month running customer experience for a large merch operation, so he built the fix. Order Editing is a post-purchase self-service platform that lets shoppers swap products, correct addresses and cancel items before fulfilment, without opening a ticket - and sells them something else while they're there. It now runs on 1,600+ stores including Gymshark, TOMS and Mejuri. We get into the operational reality of the edit window, the money hiding in failed deliveries, and what happens to support when AI agents start placing the orders.
21 Jul 2026
Episode #111: Formulating the perfect brand on Shopify
In a supplement market bursting at the seams, science beats hype every time. On this episode, we're joined by Dr. Daniel Jones, formulation expert and co-founder of At One - a brand he recently brought to Shopify. With almost 15 years spent perfecting the craft of supplement formulation, Daniel shares what it really takes to build a supplement brand that stands out: rigorous science, a genuine understanding of what consumers need and a refusal to cut corners. Whether you're in the wellness space or just curious how great products get made, this one's packed with insight.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 38 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
63
Social presence
0
YouTube
0
Engagement
32
Host of Shopify with Milk Bottle Show?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
