Should I Care? is a weekly online business and marketing podcast with Sophie Griffiths and Ruthie Walmsley, for ambitious women building businesses online around real, busy lives.
Each week, Sophie and Ruthie take whatever everyone in online business is suddenly talking about, from launches and Instagram trends to offers, content, ads and audience growth, and ask the question you're probably already thinking: should I care?
There's endless advice and not enough time to act on it, so they sort the genuinely useful from the noise, with honest conversations, strong opinions and the occasional eye-roll at the internet.
It's not a tips podcast and it's not a masterclass. It's the real conversation behind the polished posts, for women who want the nuance, the context and the bit actually worth taking with them.
Should I Care About... Q4 Income Goals, Writing Off The Rest Of The Year & Growing My Audience Instead Of Nurturing It?
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into what’s actually doable in the last 10 weeks of the year (recorded the day before Sophie flew to Australia, so the maths felt very real).
Because there are two ways to look at it. It’s only the middle of October, so that’s a whole quarter, and writing it off feels mad. Then you count the weeks the kids are actually at school, take out the half term, and it looks like a very different quarter. So do you push, coast, or do something in between? And if your plan is “I’ll just keep nurturing and sell in January”, we have a question for you.
In this episode:
The sum that turned 10 weeks into 6, & the Mary Poppins bag problem it didn’t fix
The offer Sophie isn’t selling this autumn, & the one she’s building a system around instead
The 12-day event that made last December her biggest revenue month, & what she’s changing this time
Ruthie’s confession: brilliant at setting tasks, hopeless at setting money goals, & a January tax bill she’s been ignoring
The “I’ll just nurture until January” plan, & the line that stopped Ruthie mid-sentence
New episodes every Tuesday.
Follow Sophie: (https://www.instagram.com/sophiegriffithsco/)@sophiegriffithsco (https://www.instagram.com/sophiegriffithsco/) & Ruthie: (https://www.instagram.com/firstpersonnarrative/)@firstpersonnarrative (https://www.instagram.com/firstpersonnarrative/)
When you’re ready, here’s the next step:
Outrageous - for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more] (https://sophiegriffiths.co/outrageous)
Show notes links:
Sophie’s SuperFans Sprint: https://sophiegriffiths.co/superfans-sprint (https://sophiegriffiths.co/superfans-sprint)
Ruthie’s Bloody Good Story Club: https://ruthiefpn.myflodesk.com/wait2 (https://ruthiefpn.myflodesk.com/wait2)
Last week’s episode, where Sophie shares Project 33 (Ep 18): https://sophiegriffiths.co/should-i-care/ep18 (https://sophiegriffiths.co/should-i-care/ep18)
13 Oct 2026
The Launch Diaries: Ep 3 - Pivoting mid-launch, price objections & the launch plan that got swapped
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) are back with the final Launch Diaries, & we get into what happens when the launch plan meets real people, real feedback & real numbers, and whether changing it halfway through is the smart call or the flaky one (Plus a Gothenburg spa review first.)
Most of us plan a launch like a straight line, & then someone says something in a DM, or the numbers land differently to how we pictured them, & we either dig in because we said we would or bin the lot. This is the final Launch Diaries, recorded with one of us mid-sprint & the other just out the other side of a 12-month programme launch, & neither plan looks quite like the one we started with.
The numbers were good on both sides & we still managed to find plenty to wrestle with.
In this episode:
The 1 post that brought in 28 of Ruthie's 65 sign-ups, & why a storytelling post doing that surprised her
The price objections Ruthie never saw coming, from about 15 people who took the time to message, & the reply she wanted to send but didn't
The comment from Sophie's husband that sent her to a café on a Monday morning to rewrite her sales page
Project 33: the extra 33K one mastermind client needed before the end of the year, & what it did to the way Sophie thinks about selling all the time
The launch Sophie had planned for after the sprint, & the 2 reasons she's swapped it for something else
New episodes every Tuesday.
Follow Sophie: (https://www.instagram.com/sophiegriffithsco/)@sophiegriffithsco (https://www.instagram.com/sophiegriffithsco/) & Ruthie: (https://www.instagram.com/firstpersonnarrative/)@firstpersonnarrative (https://www.instagram.com/firstpersonnarrative/)
When you're ready, here's the next step:
Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more] (http://www.sophiegriffiths.co/outrageous)
Show notes links:
Ruthie's Bloody Good Story Club: (https://ruthiefpn.myflodesk.com/wait2)https://ruthiefpn.myflodesk.com/wait2 (https://ruthiefpn.myflodesk.com/wait2)
Sophie's SuperFans Sprint https://sophiegriffiths.co/superfans-sprint (https://sophiegriffiths.co/superfans-sprint)
6 Oct 2026
Should I Care About... Paying To Speak On Stage, Buying Vs Borrowing An Audience & The Plan For A £500K Year?
This week on Should I Care? we (Sophie Griffiths & Ruthie Walmsley) get into growing your audience, & why some ways of doing it get a round of applause while others get called a bit thirsty.
On paper it's simple. You buy an audience, you borrow someone else's or you build your own. In real life most of us end up doing a little bit of everything & none of it particularly well, with half an eye on whether it'll look a bit desperate. Nobody expects to be paid for going on a podcast, so what about a workshop inside someone's membership, & are you allowed to pitch at the end of it? And with the backlash doing the rounds about people paying 25K to speak on a stage (we've only caught it second-hand, so this isn't a verdict on the event), is that really so different to paying for ads?
Ruthie's launch closed the day before we recorded, Bloody Good Story Club doesn't open again until April & she needs more people in her world before then, even though a bigger audience scares her a bit (she still removes Instagram followers who don't look like her ideal client). Sophie has tried most of the options, paying to be on a stage included, & has opinions on which order to do them in.
In this episode:
The 6-month speaking mastermind Sophie joined to get herself on a stage & what she decided about stages afterwards
The membership with 500 people in it, the guest workshop, & the 3 who turned up to the call
The 3 sets of people in the room at any event, the 2 when you run an ad, & Ruthie's take on which of them ends up losing out
The book Ruthie keeps thinking she should write, the stages Sophie still gets a pang about, & the question we both had to ask ourselves about why
The £500,000 Sophie's business has made since the start of 2025, the goal she's set for next year, & the 1 thing she's adding to get there that isn't more ads or more launches
New episodes every Tuesday.
Follow Sophie: (https://www.instagram.com/sophiegriffithsco/)@sophiegriffithsco (https://www.instagram.com/sophiegriffithsco/) & Ruthie: (https://www.instagram.com/firstpersonnarrative/)@firstpersonnarrative (https://www.instagram.com/firstpersonnarrative/)
When you're ready, here's the next step:
Outrageous – for established women coaches and service providers who want one offer designed to hit 6 figures without them being the engine of every sale. [Find out more] (http://www.sophiegriffiths.co/outrageous)
Ruthie's Bloody Good Story Club Waitlist: (https://ruthiefpn.myflodesk.com/wait2)https://ruthiefpn.myflodesk.com/wait2 (https://ruthiefpn.myflodesk.com/wait2)
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