Shut The Hell Up And Sell: Unfiltered

About Shut The Hell Up And Sell: Unfiltered

Welcome to "Shut the Hell Up & Sell: Channel Unfiltered," hosted by Ronnell Richards—award-winning sales expert, bestselling author, and the #1 influencer in technology channel sales. Each episode delivers brutally honest conversations with top influencers and experts, tackling uncomfortable truths, busting myths, and revealing actionable insights to level up your sales game. If you're ready to cut through the noise, challenge industry norms, and achieve real results, you're in the right place. Subscribe, hit the notification bell, and join the unfiltered sales revolution. Learn more at ron

Publisher

Ronnell Richards

Category

business

Language

en

Explicit

No

First episode

31 Jan 2019

Latest episode

8 Aug 2026

Latest episodes

7 of 77 episodes have a transcript.

1. 

   8 Aug 2026TRANSCRIPT

   The MSP Wake-Up Call Nobody Wants to Hear

   Host Ronnell Richards interviews MSP entrepreneur Paco Lebron about the urgent need for MSPs to evolve beyond current models to ensure future relevance and growth.

2. 

   1 May 2026TRANSCRIPT

   The $Billion Opportunity Hiding in Young Talent Development

   Host Ronnell Richards interviews Adam Basa and Lynne Zimmerman, co-founders of Young Channel Leaders, about developing the next generation of tech channel talent by investing in mentorship and real opportunities.

3. 

   25 Mar 2026TRANSCRIPT

   Community Built the Channel. Complacency Could Destroy It

   In this episode of Shut The Hell Up And Sell: Unfiltered, Ronnell Richards sits down with longtime channel leader Vince Bradley for a candid conversation about entrepreneurship, innovation, community-building, and the future of the technology channel. Vince reflects on the journey from building WTG into one of the most influential master agencies in the space to now leading Abundant IOT and helping advisors unlock opportunity in energy.This conversation goes beyond business tactics. Vince opens up about what keeps him grounded, why music and comedy matter, and how intentional relationship-building has always been at the center of his success. Together, Ronnell and Vince unpack how the channel has evolved, where event-based marketing has gone wrong, and why so many professionals are missing the mark when it comes to follow-up, education, and ROI.They also take a hard look at AI, automation, and the disruption already underway across the industry. Vince shares why energy is one of the biggest untapped opportunities in the channel today, how it creates both revenue and retention, and why advisors who stay too narrow in their approach may be putting their future at risk. This is a real conversation about adaptation, leadership, and what it takes to stay relevant in a rapidly changing market.What We Cover:Vince Bradley’s journey from WTG to Abundant IOTWhy community and experiences have always driven better businessThe difference between event marketing and intentional event strategyWhat most companies get wrong after eventsWhy education matters more than pitchingHow AI is reshaping the channel and raising the bar for sellersWhy transactional selling is becoming more vulnerableThe growing importance of solution stacks and diversificationWhy energy represents a major opportunity for advisors right nowHow energy can improve both revenue and customer retentionThe human side of leadership, burnout, music, and comedyKey Takeaways:Vince was one of the early pioneers in building a community-first business model in the channel, and his perspective makes it clear that relationships still win — but only when backed by strategy and execution.One of the strongest points in this episode is that too many companies are doing events without intention. A fun event is not a strategy. The real value comes from thoughtful planning, strong educational content, intentional attendee experiences, and disciplined follow-up after the event.Ronnell also makes the case that AI is going to expose weak sellers and weak advisors fast. Transactional selling is becoming increasingly vulnerable, and advisors who only bring one narrow solution to market are going to struggle. The future belongs to those who can solve broader business problems and bring a more complete stack to the table.Vince explains why energy is such a powerful opportunity in this moment. It is a massive market, it creates new revenue streams, and it strengthens retention by making advisors more valuable to their customers. For those willing to evolve, this may be one of the biggest areas of opportunity in the next phase of the channel.Memorable Moments:Vince sharing why Malibu still feels like home, even after everythingThe reveal that he plays drums in a band called Run ScreamingThe mutual love of live comedy and small comedy clubsRonnell’s breakdown of why most event marketing misses the pointVince’s insight that “the event was the start of the work, not the end”The conversation around AI, energy demand, and what’s coming nextNotable Quotes:“People do business with people they like.”“The event was the start of the work, not the end.”“Your audience, they don’t care about your shit. They care about their business.”“Fear is really a call to action.”Connect with Vince Bradley:https://www.linkedin.com/in/vince-bradley-2b0288/Website: Abundant IOThttps://abundantiot.com/Phone: 774-4-ENERGY

Inside a recent episode

The MSP Wake-Up Call Nobody Wants to Hear

Published 8 Aug 2026 · Transcript excerpt

[…] Now, I got... asked this and argued with this on stage as well. Well, Paco, isn't that what a QBR is for? A quality business review. We're doing that already. No, you're not doing that. You're doing a review to see what gaps they have in the technology you are providing them. You're not asking them, hey, Mr. Client, Mrs. Client, you know, client, what are you trying to do in your revenue numbers this year? Are you trying to get to double your revenue in the next 12 to 24 months? Are you losing sleep at night because you have that one employee that just can't figure out how to upload whatever documents that you need to invoice so you can get paid? […]

Who has been a guest on Shut The Hell Up And Sell: Unfiltered

Names identified in recent episode analyses. Showing up to five guests.

• Paco Lebron
• Stephen Semmelroth
• Matt Wren
• Jasmina Mueller
• Brandon Knight

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

15,647

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

82 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 61 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

72

Social presence

0

YouTube

76

Engagement

51

Contact Shut The Hell Up And Sell: Unfiltered

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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