Sidetrekked

About Sidetrekked

Sidetrekked is your unofficial agency of record. Emilee Christianson, Shayne Terry, and a rotating cast of Trekkies are here to advise on your B2B marketing strategy. Trekk is a full-service marketing agency, which means we do it all... and we’ve been around since 1995, which means we’ve seen it all. Here on the podcast, we tackle our clients’ biggest marketing challenges. We reveal what’s worked for us and dig into real-life case studies and practical strategies you can put to work tomorrow. Curious? You've come to the right place.

Publisher

Emilee Christianson and Shayne Terry

Category

business · business

Language

en

Explicit

No

First episode

30 Oct 2024

Latest episode

30 Sept 2026

Latest episodes

31 episodes in the feed.

1. 

   30 Sept 2026

   What channels am I missing in my 2027 annual marketing plan?

   In the Season 4 premiere of Sidetrekked, Emilee and Shayne are joined by Account Manager Jess Koltz to discuss annual planning and what it can accomplish (1:24). They break down why you need to include certain channels in your 2027 marketing plan, like social media (5:20) and print marketing (13:17) among others. Finally, on Mics at the Bar (28:30), CCO Mike Wilson is joined by Art Director Chris Brown to analyze a vintage Coca-Cola ad and dive into what makes it effective.

2. 

   29 May 2026

   How do I master show-don't-tell marketing?

   Nick Grobe, Senior Motion Designer and Sidetrekked Producer, joins the conversation on this common piece of writing advice to explain how it can be applied to marketing as well. Capture your audience’s attention and convince them to tumble down the rabbit hole of your brand story with engaging video (3:45). Learn about the benefits of motion graphics (because you can’t exactly put a camera inside an engine) (9:45). Later on, Nick explains how those “cell-phone” social media videos that you can’t stop watching—think a hydraulic press squishing a candle and an influencer unboxing twelve different kinds of lip gloss—are actually examples of how high-quality videography and editing is the key to success (17:00). In Problem Solved, Nick and Emilee tell Shayne about a particularly rainy video shoot that led to some great brand storytelling. As always, our episode ends with Mics at the Bar.

3. 

   1 May 2026

   How is AI changing web development?

   In this episode of Sidetrekked, Emilee and Shayne vibe check your vibe coding and other AI tools and processes with Trekk Technical Director Sam Basile (1:25). They dig into the vital role people play in web development as AI becomes increasingly more intelligent (9:20) and the red flags to be on the lookout for when working with AI code (18:35). In Problem Solved, Sam reveals the in-house AEO tool he created to help evaluate the effectiveness of websites (33:00). The episode wraps up, as usual, with Mics at the Bar. Mike asks Senior Graphic Designer Alyssa Watkins to describe her job without using the word “designer,” how to balance staying true to a brand while pushing the creative envelope, and one wildcard topic.

Who has been a guest on Sidetrekked

Names identified in recent episode analyses. Showing up to five guests.

• Nick Ostdick
• Jillian Hazy
• Alyssa Watkins
• Jake Sellers

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,670,171

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

8 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 30 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

2

Social presence

0

YouTube

93

Engagement

51

Contact Sidetrekked

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Sidetrekked