SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences.
From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.Angie discusses how trust influences every stage of the experience design process, the behaviors that reveal when trust has been earned, and why the smallest moments often have the biggest impact. She also shares her perspective on balancing digital and in person experiences, designing with empathy, and creating meaningful interactions that continue long after an event ends. Whether you're an experiential marketer, event professional, or brand leader, this conversation is filled with practical ideas for creating experiences people remember and relationships that grow over time.Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
31 Aug 2026
Changing Event Agencies Without Breaking the Experience | Shawn Wagner & Olivia Brooks Allan, HPE x Nteractive
Shawn Wagner, Vice President of Global Events at Hewlett Packard Enterprise (HPE), and Olivia Brooks Allan, Chief Client Officer at Nteractive, unpack what it takes to bring a new agency into one of a brand’s most important flagship events without losing what already makes it successful.
Using HPE Discover as the case study, they share how to build trust quickly, integrate client and agency teams, preserve years of event knowledge while bringing in fresh thinking, and create a partnership that can perform under pressure. They also explore how attendee feedback and data inform the evolution of the experience, and how HPE extends the impact of its flagship event beyond the show itself.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else. ➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
17 Aug 2026
The Experience Behind Customer Conviction, Where Customer Experience Becomes Business Growth | Erin Oles, Salesforce
Erin Oles is the Executive Vice President of Global Integrated Marketing at Salesforce, where she leads the company's global integrated marketing organization. Her portfolio spans Dreamforce, Salesforce World Tours, TDX, Connections, Tableau Conference, executive marketing, and global field marketing, bringing together strategic events, executive engagement, and integrated campaigns that connect Salesforce's technology vision with customers around the world.
In this episode, Erin shares how Salesforce turns experiences into business growth by treating events as part of a connected customer journey. She discusses what makes Dreamforce more than an event, how global experiences stay consistent while feeling local, the importance of customer stories in building trust, how AI is shaping event design, and why the experiences that create lasting impact are the ones that make people feel something.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
3 Aug 2026
The Architecture of Attention and Belonging | Benja Juster, Hubspot
Benja Juster is the Lead Creative Producer, Global Events at HubSpot, where he helps create experiences that bring people together and build meaningful connections. After years creating experiences for some of the world's leading brands, his work sits at the intersection of creativity, community, and live experiences.
In this episode, he explores why the most memorable experiences are built through participation, emotion, and community rather than promotion alone. Benja shares how brands can create cultural momentum, what today's experiential industry still misunderstands about authenticity, and why the strongest experiences leave people feeling like they were part of the story instead of simply watching it unfold.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
20 Jul 2026
How to Win Every Event Before You Walk In | Liz Urheim & Courtney Engel, Verifone
Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, CEO of Magnet Media, to explore how the most successful brands are turning events into year round marketing engines. Drawing from their collaboration around NRF, they share how strategy, storytelling, and content work together before, during, and after an event to build awareness, deepen engagement, and drive business results.
Liz and Courtney discuss what separates content that extends the life of an event from content that simply captures it, how executive voices amplify event impact, and why every event should support a larger marketing strategy.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
Gil Forer is the founder and producer of Innovation Realized, the immersive leadership summit originally created at EY to bring together business, government, and academic leaders to shape the future of enterprise. Lina Beaudin is VP of Production at C2 Studio, where she leads the creative development and production of immersive experiences for global brands including EY, Amazon, and RBC. Together, they share the story behind one of experiential marketing's most successful brand-agency partnerships.
In this episode, they explore how trust became the foundation of the EY and C2 relationship, what it takes to turn strategy into immersive experiences, and why the strongest partnerships create value far beyond event metrics. They also discuss balancing creativity with business goals, choosing the right agency partner, and the lessons every marketer can take into their next collaboration.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
15 Jun 2026
Designing Breakthrough Experiences on the Global Stage | Danielle Damiano Medeiros, LinkedIn
Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.
In this episode, she gets into how LinkedIn decides when and how to show up at the world's biggest stages like Cannes Lions, SXSW, and CES, why the most impactful experiences often outperform the budgets behind them, and what separates a moment that lives inside the room from one that travels far beyond it. If you have ever wanted to understand what it takes to design experiences that break through the noise, this one is for you.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
1 Jun 2026
Marketing the Way the Brain Works | Michael Roberts, MetLife
Michael Roberts is the Chief Marketing and Communications Officer at MetLife. With previous stops at Vanguard and Bank of America, he brings decades of experience building data-driven marketing strategies inside some of the world's most recognized financial institutions.
In this episode, Michael gets into how neuroscience shapes the way great brands build trust, what most marketers misunderstand about large-scale sponsorships, and why aligning experiences with the full customer journey matters more than any single activation. If you have ever wanted to understand what separates a brand moment that sticks from one that fades, this one is for you.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
19 May 2026
When Live Events Become Cultural Moments | Jeff Clanagan, Hartbeat
Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture.
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that earn cultural relevance, why comedy is one of the most powerful tools for connecting people, and what brands get wrong when they try to tap into culture without truly understanding it.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
5 May 2026
When to Build Your Own Stage | Matt Morris, Lightspeed Commerce
Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide.
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that generate attention from those that generate trust. He also shares the audience insight that reshaped how Lightspeed shows up in market, why B2B brands need to fight harder for heart in their experiential work and what most brands get wrong when they sponsor an event.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
21 Apr 2026
The Art of Scaling Creativity through Brand Marketing | Jimmy Knowles, Canva
Jimmy Knowles is the Global Head of Experiential at Canva, one of the fastest-growing visual communications platforms in the world. As the creative force behind Canva World Tour and Canva Create, global celebrations of creativity bringing together users and creators across cities worldwide, Jimmy knows what it takes to build brand experiences that move people.
In this episode, he shares what it really takes to keep bold ideas alive inside a global organization, why B2B brand experiences need just as much heart as any consumer campaign, and how to take risks without losing who you are as a brand. If you have ever felt the pull between a big idea and a brand guardrail, this one is for you.
Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE.
Want to sponsor or be featured on an episode?
➡️ Reach out to our team today: contact@sightlinelive.com
Join our newsletter for industry news and expert insights before anyone else.
➡️ https://www.sightlinelive.com/join
Connect with us and follow our growing community:
➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/
➡️ Instagram: https://www.instagram.com/sightline.live/
Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
7 Apr 2026
Events Are Your Most Underrated Content Engine | Jennyfer Goune, Amazon
Jennyfer Goune, Harvard-trained marketer and Product Marketing Lead at Amazon, shares how events power today’s most effective content strategies, acting as the launchpad for storytelling that carries forward well beyond the live experience.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
8 ratings
Contact SIGHTLINE LIVE
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of SIGHTLINE LIVE?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
