Simplified Solutions

About Simplified Solutions

Behind the Strategy with Kristina Stubblefield is the podcast for service-based business owners who are overwhelmed by everything they could be doing and just need someone to help them figure out what actually matters. Every episode covers one real thing: how to set up your Google Business Profile so people can actually find you, how to write a homepage that makes visitors stay, how to build a follow-up system that does not fall apart when you get busy. Not trends, not theory. The actual stuff that helps your business move forward. Kristina Stubblefield is a business strategist, tech educator, and co-owner of So In Media Group. She has spent over 20 years working with service-based small businesses across industries including home services, healthcare, real estate, wedding and event professionals, and beyond. She is known for taking the parts of running a business that feel overwhelming and making them feel completely manageable. This show is a behind-the-scenes look at what Kristina tells her clients every day. The strategy, the systems, the straight talk. Get found. Get clients. Keep them. New episodes weekly. Subscribe so you never miss one. Want to talk through your own situation? Book a free 15-minute call at kristinastubblefield.com/start-the-conversation (http://kristinastubblefield.com/start-the-conversation). No pressure, just a conversation.

Publisher

Kristina Stubblefield

Category

business · education · technology

Language

en

Explicit

No

First episode

14 Jul 2022

Latest episode

19 Oct 2026

Latest episodes

224 episodes in the feed.

1. 

   19 Oct 2026

   Why one page can't sell all your services

   Your homepage might finally say what you do and where you do it. But if every service you offer is packed onto one page underneath it, that clarity runs out fast, for a person scrolling to find the one thing they came for, and for the search engines and AI tools trying to figure out what that page is actually about. In this episode, Kristina walks through why one page can't be five sales pieces at once, using a general contracting business as the example, and breaks down exactly what a real s...

2. 

   12 Oct 2026

   Your website has two audiences now (and one can't read pictures)

   Who is your website actually for anymore? If that question has been on your mind, the honest answer might surprise you: it is not just for people anymore. In this episode, Kristina explains why your website now has two audiences, the person deciding whether to trust you, and the machine, a search engine or an AI tool, deciding whether that person ever sees you in the first place. She walks through why words, not photos, are what a machine actually reads, uses a lawn care business's homepage h...

3. 

   5 Oct 2026

   What's changed in marketing (and what still works for service businesses)

   Marketing feels harder than it used to, and it is not because you are doing something wrong. It is because the standard changed. In this episode, Kristina draws on twenty years of watching this shift to explain why there are now two audiences to reach: the person scrolling on their phone, and the machine deciding whether that person ever sees you in the first place. She walks through the pattern she has watched repeat across home services, real estate, wellness, and event businesses, where ma...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

47,676

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

6 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 76 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

97

Social presence

0

YouTube

76

Engagement

60