Join us weekly as we unpack the latest trends, strategies, and insights in digital marketing. From SEO to social media, the expert team from Multimediax dives deep to provide actionable advice and interesting insights. Whether you're a seasoned marketer or new to the game, grab your drink of choice and tune in for your weekly dose of marketing inspiration and education.
EP 31: Why Your Business Can't Ignore Social Media in 2026
In this episode of Sip On This, Emad, Naj and Ryan break down why social media is now a sales channel, not a popularity contest. They cover how buyers use Instagram and TikTok as search engines, why AI tools like ChatGPT and Google's AI Overviews are quietly built on your social content, and what actually happens in the 35 days between an enquiry and a closed sale. Leads check your social media before they buy. If your last post was months ago, they're calling someone else. If you're r...
3 Aug 2026
EP 30: Stephen Fenech on AI, Search & the Future of Tech
In this episode of Sip on This, Naj and Emad sit down with Stephen Fenech, founder of Tech Guide, to unpack what it really takes to build authority, trust and a lasting personal brand in the digital age. From launching one of Australia's most recognised independent tech publications to adapting through the rise of AI, Stephen shares the lessons he's learned from more than two decades in journalism and hundreds of podcast episodes. The conversation explores why trust has become one of the mos...
16 Jun 2026
EP 29: Content That Gets Cited: Writing for Humans, Search Engines, and AI Systems Simultaneously
In this episode of Sip on This, Naj and Emad sit down with Nick Brogden from Earned Media to talk about one of the biggest shifts happening in marketing right now. Most businesses are still writing content the same way they did two years ago. The problem is the rules have fundamentally changed, and the businesses that figure that out first are going to have a serious edge. In this episode we cover how to write content that gets cited by humans, Google, and AI simultaneously. We get into wha...
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