22 Sept 2025
CEO talks Business, Black Unity, DMV Artists, Charlie Kirk, & Young Thug
In this episode of #SituationswithMoon, Big CEO sits down to talk about his journey from growing up between South Carolina and Maryland to becoming one of the DMV’s most respected hustlers, entrepreneurs, and music executives.
Big CEO reflects on his childhood struggles, family sacrifices, and why he rejects the “street dude” label out of respect for his hardworking father. He opens up about getting into trouble at 12, the wake-up calls from his parents, and the turning point that pushed him into hustling the right way — from selling candy in school and refereeing games to shooting $10 music videos at age 14 and building DMV Music Plug in college.
He breaks down the “too cool” mentality holding the DMV back, compares it to Dallas and Atlanta’s unity, and shares the blueprint for artists who want to break through — even with no money. CEO also dives into how he opened 4 Pentagon City Mall stores by age 24, including a fashion boutique and selfie museum, and why being solid, not slimy, is the key to long-term business success.
This episode is packed with raw lessons on hustle, respect, and building something real — for artists, entrepreneurs, and anyone chasing success in the DMV and beyond
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Host: Maurice “Moon” Proctor
Producer: DirectedbyFour
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Timestamp:
0:00 – Intro & Roots
From South Carolina to Maryland: Big CEO shares his childhood, family sacrifices, and why he rejects the “street dude” label out of respect for his father.
7:00 – Trouble Young, Wake-Up Calls & Hustle Mindset
Getting in trouble at 12, disappointing his parents, and turning it around with early hustles — candy sales, refereeing, McDonald’s shifts, and $10 music videos.
14:00 – From $10 Videos to DMV Music Plug
How CEO went from directing street rappers at 14 to building DMV Music Plug, hustling through college, and breaking into the industry.
25:00 – The DMV’s “Too Cool” Problem
CEO calls out the crab-in-the-barrel mentality, compares DMV to Dallas/Atlanta, and stresses why unity is the only way forward.
30:31 – Managing One Artist at a Time
CEO explains why he focuses on one artist (TMC The Don) instead of spreading thin.
35:03 – DMV Unity & Breaking the Ego
CEO stresses that DMV artists need to drop the “too cool” ego and collaborate to compete nationally.
41:05 – Confidence & Energy
CEO reveals his confidence comes from preserving energy, avoiding negativity, and working relentlessly.
45:00 – Pentagon City Stores & Being Solid
Opening 4 mall stores (men’s, women’s, seasonal, selfie museum) at 24 — and why staying solid, not slimy, built his business network.
51:30 – Charlie Kirk, Free Speech & Black Unity
A raw discussion on Charlie Kirk’s death, censorship, and how Black communities must protect their own while outsiders profit.
54:55 – Young Thug, Gunna & “Rat” Debate
CEO breaks down what being a “rat” really means, tying it to morals, loyalty, and hypocrisy in hip-hop culture.
1:02:00 – Final Lessons: Confidence, Respect & DMV Unity
CEO closes with his confidence mindset, bridging generations, and why he refuses to give up on uniting the DMV.
