Delving into the dark side of branding, we will explore the topics of how branding impacts human psychology, and how these two are integrated. Among others, we want to find answers on:
How are brands influencing our psyche today?
How do we know if brands today are actually good for us?
How ethical are today's brands and how do we build more ethical brands?
What do we do when some brands tend to become evil?
Join us as we explore the fascinating world of Brand and Psychology.
Kevin Hoxha, Global Product Manager at Vodafone, shares his insights on the intersection of brand and psychology, revealing how companies can create meaningful connections with their customers.
9 Jul 2024
Brand & Psychology Ep.9 - Stefano Masserini
Very little introduction needed to this guest!
Stefano is the Senior Global Brand Manager at Red Bull, and a PhD Candidate at Sorbonne Nouvelle. In this conversation he brings in incredible insights on branding, the fusion of the digital and physical worlds, and some of the most impactful campaigns he has worked on.
Tune in for a ride into our understanding of symbols, using sub-cultures in global campaigns and a bit of skiing!
Visit our website:
𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐬𝐤𝐢𝐧𝐬𝐚𝐠𝐞𝐧𝐜𝐲.𝐜𝐨𝐦
Listen to Skins Agency Podcast:
Spotify - 𝐡𝐭𝐭𝐩𝐬://𝐨𝐩𝐞𝐧.𝐬𝐩𝐨𝐭𝐢𝐟𝐲.𝐜𝐨𝐦/𝐬𝐡𝐨𝐰/𝟏𝐍𝐢𝟑𝐔𝟑𝐢𝟒𝐋𝐫𝐉𝐄𝐄𝐬𝐢𝟓𝐉𝐫𝐢𝐇𝐠𝐥
Apple Podcasts - 𝐡𝐭𝐭𝐩𝐬://𝐩𝐨𝐝𝐜𝐚𝐬𝐭𝐬.𝐚𝐩𝐩𝐥𝐞.𝐜𝐨𝐦/𝐮𝐬/𝐩𝐨𝐝𝐜𝐚𝐬𝐭/𝐬𝐤𝐢𝐧𝐬-𝐚𝐠𝐞𝐧𝐜𝐲-𝐩𝐨𝐝𝐜𝐚𝐬𝐭/𝐢𝐝𝟏𝟔𝟕𝟓𝟖𝟕𝟎𝟕𝟗𝟔
Check out our Instagram:
𝐡𝐭𝐭𝐩𝐬://𝐰𝐰𝐰.𝐢𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦.𝐜𝐨𝐦/𝐬𝐤𝐢𝐧𝐬.𝐚𝐠𝐞𝐧𝐜𝐲
Connect with Stefano on Linkedin:
https://www.linkedin.com/in/stefanomasserini/
6 Oct 2023
Brand & Psychology Ep. 8 - James Day
Co-founder and chief operating officer of Old Gold Racing, James is my friend, and of all fields, hold a masters degree in philosophy of technology! With Old Gold Racing he enables everyone to 'own a piece of the action' by purchasing shares in thoroughbred racehorses and being kept up to date on their progress.
Has grown Old Gold Racing from an idea that went through crowdfunding in 2019, to England's second largest horse racing syndicate. These are his thoughts on branding and our connection to stories and products. Tune in!
11 Sept 2023
Brand & Psychology Ep.7 - Trevor Leslie
In this episode, I am pleased to talk to Trevor Leslie. Trevor has worked for almost a decade in marketing and PR agencies after completing his academic education in communications and marketing. At South Pole, the climate company, he currently leads the product marketing team helping the world understand the true impact of climate action software today for a better tomorrow. Tune in!
16 Aug 2023
Brand & Psychology Ep.6 - Julian Greene
In this episode, I am pleased to talk to Julian Greene. Julian is the head of creator partnerships at a newly launched company called Flagship. But, her story didn’t begin here. She’s a true entrepreneur, having started very early selling balloon animals, she started her first business at only 16! She then worked as an SMM for a while and started her second business at 26. Her Business Bloggist - an influencer marketing business got acquired. And today she joined us to talk about how to build a brand, the creator industry, and the psychology and ethics of building today’s brands.
Tune in!
7 Jul 2023
Brand & Psychology Ep.5 - Ben Guttmann
I had the absolute pleasure to talk to Ben Guttmann. Ben has worked in our industry, has exited an award-winning company with which he's worked with the National Football League (NFL) (https://www.linkedin.com/company/national-football-league/), I Love NY, Comcast (https://www.linkedin.com/company/comcast/), and many more!
His writing has appeared, among others, in the The New York Times (https://www.linkedin.com/company/the-new-york-times/), The Wall Street Journal (https://www.linkedin.com/company/the-wall-street-journal/).
Now he's teaching, and has a great book up and coming.
Tune in!
9 Jun 2023
Brand & Psychology Ep.4 - Andreas Wil Gerdes
In this episode, I had the pleasure to have Andreas Wil GERDES in my very first in-person podcast episode! Andreas is a nomad father, and a thought leader of the #DigitalNomadsMovement. He sold part of his first business at the age of 20. Working out of a garage, he then successfully built what would become part of Orange. He was one of the seven winners of the European Award “Elite of the Future” (Elite der Zukunft), the nominators of which included BMW, Deutsche Bank, and many others.
We talked about Kosovo's opportunities at rebranding, perspectives on working remotely, and the ethics of the world we live in today. We'll also have a bonus pop-in guest, Andreas’ daughter, Maya who will talk about her experience in Kosovo and her wonderful project she is working on in Croatia.
Tune in!
23 May 2023
Brand & Psychology Ep.3 - Zach Frantz
In this episode, we are thrilled to have Zach Frantz, the founder of Wildland Coffee. Zach Frantz is all about living life on his own terms, breaking free from the 9-5 suburban grind, and not following trends and societal expectations. Through Wildland Coffee, he's not only crafting amazing coffee products but also inspiring others to live a different kind of life.
We dive into Zach’s opinions on some of the most recent marketing strategies used by some of the biggest companies in the world, the ethics behind creating cool products, and the branding strategy Zach chose to implement for his own company, Wildland Coffee.
Tune in to hear about Zach’s unique entrepreneurial approach on life!
13 Apr 2023
Brand & Psychology Ep.2 - Bradley Hoos
In this episode, we are thrilled to have Brad Hoos, the CEO of The Outloud Group, as our guest. The Outloud Group is the influencer marketing industry's most trusted agency, having worked with hundreds of 8 & 9 figure brands, including Grubhub, Fiverr, SimpliSafe, Policygenius, Athletic Greens, and many more.
Brad is a speaker and writer, sharing his insights on various platforms, including publications like USA Today, Forbes, and BigCommerce, podcasts like Fox News Radio's Getting Schooled, Metrics & Chill, and No Dumb Questions, events like VidCon and AdvertisingWeek, and even live TV like Cheddar on the NYSE.
We dive into Brad's experience working with some of the biggest brands in the industry while covering a range of topics, including what branding really means, the role of influencers in building brands, and the ethics of using influencer marketing to promote specific brands.
9 Mar 2023
Brand & Psychology Ep.1 - Bettina Binder
In the first episode of this podcast, I had the pleasure of interviewing Bettina Binder, an experienced marketing and branding expert who has worked with global companies such as Allianz and MediaCom. Bettina is now the managing partner of Voller Ideen and runs an Online Business Academy, where she helps aspiring entrepreneurs turn their ideas into successful businesses in just 12 weeks.
We delved into the world of branding and discussed what it takes to create a successful brand strategy that resonates with consumers. We also explored the necessary traits of a successful brand manager and the crucial psychological aspects of understanding your customers.
This episode offers valuable insights and practical tips for anyone interested in building and managing successful brands that prioritize ethical considerations and truly connect with consumers.
6 Mar 2023
Introduction to Skins Agency Podcast
Welcome to Skins Agency Podcast!
In this introduction episode, we'll give you a sneak peek into what our podcast is all about. Our focus is to shed more light on what's happening today with the world of branding, with the world of human psychology, and the ethics of today's brands.
Join us for an engaging and informative journey into the world of branding and psychology!
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