Slideshow with Dave Hayward

About Slideshow with Dave Hayward

Slideshow is a podcast about ideas worth sharing, one slide deck at a time. In each episode, a guest brings in a handful of slides to unpack a bold idea, a clever framework, or a working demo. Host Dave Hayward (Europa Creative Partners) guides the conversation through business, marketing, strategy, technology and AI. We're all about making space for sharp insight, creative detours, and the occasional cosmic reference. More information and resources are available at www.europa.nz.

Publisher

Dave Hayward, Europa Creative Partners

Category

business

Language

en

Explicit

No

First episode

14 Apr 2025

Latest episode

3 Oct 2026

Latest episodes

27 episodes in the feed.

1. 

   3 Oct 2026

   Chanel Clark: How to build a community for your business

   How to build a community for your business, from Chanel Clark, who grew The Marketing Club from a monthly coffee for 30 marketers to 19,000 across Australia and New Zealand. You'll come away with the three things to settle before you start, why showing up consistently matters more than the launch, and what happens when organic growth outruns the plan. Chanel announced The Marketing Club from a stage, counting down from three, with three bullet points of a plan. 180 marketers joined in the first week. She talks about why community breaks the "you are not your customer" rule, why saying you don't know what you're doing gets people on your side, and how a 900-likes challenge got Jon Evans to Marketer's Day in Sydney and Auckland on back-to-back days. Recorded live at the Podcast Bach at the Business Expo in Auckland. Thanks to Stu Lees for creating it. Chapters 00:00 Can't commit long term? Don't start a community 01:45 The marketer who was always a team of one 05:00 From a coffee meetup to 19,000 marketers 08:15 Why community breaks the "you are not your customer" rule 11:15 Organic growth is amazing, and terrifying 12:30 How she got Jon Evans to two cities in two days 17:15 Any business can build a community 20:15 The three basics before you start Guest Chanel Clark, founder of The Marketing Club. She built a 19,000-strong marketing community by accident, and now teaches businesses to build their own on purpose. Subscribe to Bright Objects, our newsletter: sharp lessons on marketing and growth from inside ambitious businesses, every few weeks. https://brightobjects.europa.nz/ Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/ Europa Creative Partners: https://www.europa.nz/ Slideshow with Dave Hayward is a conversation series with founders, marketers and leaders about AI, business and the future of work, hosted by Dave Hayward of Europa Creative Partners. ``` Tags: how to build a community, community building, community marketing, brand community, The Marketing Club, Chanel Clark, Slideshow with Dave Hayward

2. 

   29 Sept 2026

   Kim Voon: Why I offered to walk away

   Kim Voon, managing director of Insight Online, on why lead generation numbers can look great and still not show up in the business. For founders and marketing leaders who pay an agency for leads. You'll leave with a simple test for your agency's numbers, a smaller way to prove a campaign before you scale it, and a question to ask ChatGPT about the businesses it recommends. A Slideshow mini-episode, recorded live in Podcast Bach at the Business Expo in Auckland, so expect live-environment variations in sound and picture. The Podcast Bach was designed and run by Stu Lees: https://www.linkedin.com/in/stuartlees/ Kim's agency was sending an Australian healthcare business more than 250 leads a month. Every number on the dashboard was green. Then they looked for those leads in the client's own system and couldn't find them. Across 50 clinics, that's about one a week each. Kim went into the meeting ready to hand the account back. The second half turns to AI search: why authority beats volume, why the pitch to rank you in a month is old SEO in new clothes, and where your reviews need to be besides Google. Chapters 00:00 Would you notice one lead a week? 01:00 A third culture kid from Pukekohe 03:15 Every flaw shows up in your bank account 05:30 250 leads a month that nobody could find 10:00 Go small to go big: two clinics, 90 days 13:00 AI search: why authority beats volume 16:45 The one-month AI ranking pitch is old SEO 18:30 Ask ChatGPT how it picked your competitors 20:15 The agency with no leads of its own Guest Kim Voon, managing director at Insight Online, a performance marketing agency for service businesses with lots of locations. He's been in SEO long enough to recognise the old tricks now being sold as AI search. https://www.linkedin.com/in/kimvoon/ (https://www.linkedin.com/in/kimvoon/) https://www.insightonline.co.nz/ Subscribe to Bright Objects, our newsletter: sharp lessons on marketing and growth from inside ambitious businesses, every few weeks. https://brightobjects.europa.nz/ Dave Hayward on LinkedIn: https://www.linkedin.com/in/haywarddave/ Europa Creative Partners: https://www.europa.nz/ Slideshow with Dave Hayward is a conversation series with founders, marketers and leaders about AI, business and the future of work, hosted by Dave Hayward of Europa Creative Partners.

3. 

   19 Sept 2026

   Alex M H Smith: Why your moat is crumbling

   Alex M.H. Smith, Basic Arts: Why your moat is crumbling Alex Smith wrote a bestselling book telling businesses their strategy is bullshit. His follow-up is worse: the passive moats protecting most businesses are gone, and the people coming for your market share aren't going to be polite about it.Produced by Europa Creative Partners (europa.nz).In this episode of Slideshow, host Dave Hayward speaks with Alex M.H. Smith, founder of Basic Arts and author of No Bullshit Strategy, about why competition is intensifying across every industry and what that means for businesses still coasting on advantages that aren't really advantages anymore. As Alex puts it: "Their moat is that other people could not be bothered to do what they're doing." That moat is gone.Alex breaks down the K-shaped economy (exploding supply meeting flat or declining demand), explains why boring, sexy, and lucrative businesses face different timelines of disruption, and makes the case that the lifestyle business is finished. The conversation also covers the three most common types of bullshit strategy, why Elon Musk's 2006 Tesla blog post is still the best example of strategy done right, and why Alex believes "we've gotta stop answering needs and start creating needs," pointing to brands like Liquid Death and Trader Joe's as proof.Links:Alex M.H. Smith, LinkedIn: https://www.linkedin.com/in/alex-m-h-smith/Basic Arts: https://basicarts.org/Dave Hayward, LinkedIn: https://www.linkedin.com/in/haywarddave/Chapters00:00 Cold open00:21 Meet Dave and Alex01:30 K-shaped economy explained03:46 Why business got harder06:30 Sexy, boring, lucrative09:57 Winner-take-all reality12:54 Lifestyle business is dead16:56 Three bullshit strategies18:16 Goals aren't strategy19:20 Generic plans, no edge21:21 Fluff, purpose, confusion22:24 Why bad strategy persists24:21 When hustle stops working25:44 Uniqueness versus demand27:46 The magical sentence trap31:06 Write strategy in prose35:25 Three paths to unique value38:57 Creating needs, not solving40:12 Liquid Death and Trader Joe's43:51 Making strategy exciting45:29 Narrative and weather making46:44 Final wrap and goodbye

Who has been a guest on Slideshow with Dave Hayward

Names identified in recent episode analyses. Showing up to five guests.

• Tim Sharp
• Edmundo Ortega
• Ed Ortega

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 16 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

20

Social presence

0

YouTube

0

Engagement

32

Contact Slideshow with Dave Hayward

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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