Slow & Steady — A Podcast by ARTILLERY

About Slow & Steady — A Podcast by ARTILLERY

For way too many people, "website" is a scary word. If that's you, don't panic! Just press play. Join Jake and John, co-owners of ARTILLERY, as they walk you step-by-step through the process of creating design that actually works. From buying your domain to launching your site (and everything in between), Slow & Steady breaks down each phase into clear, relatable episodes that are packed with real-world examples. Stories from hundreds and hundreds of clients, tools we've picked up along the way, ope… and a few dad jokes. Business owners, marketers, and creatives alike, this is for you. You'll leave each episode feeling just a little more empowered to make better decisions online. Because when it comes to your website (just like your business), progress beats perfection. And momentum is built slow and steady. "It does not matter how slowly you go … as long as you do not stop." – Confucius

Publisher

Jake Kramer & John Wooten

Category

business · business

Language

en

Explicit

No

First episode

28 Aug 2025

Latest episode

22 Oct 2026

Latest episodes

24 episodes in the feed.

1. 

   22 Oct 2026

   Ep. 23. Human in the Loop: How We Use AI to Run Our Small Business

   No guest this time. Just Jake and John, about a year into using AI every day. Back in Ep. 18, Jake went through SiteGround's report on AI in WordPress by himself. This time John joins him, and they get specific about their own work: what they've built with AI and where it still gets things wrong. John built a support app in Lovable that logs client hours, sets new clients up in FreshBooks, and sends his late-payment emails in his own words. It saves him 12 to 16 hours a month and cost under $100 in fees. Jake walks through Project CORE, the brand document their copy starts from, and the marketing engine it now runs for a construction development company. They also get into Arty, the ARTILLERY Slack bot, and Scooter, a fantasy football bot that roasts one league member a day. This episode is for business owners who already use AI for a few tasks and want to know where a person still has to check the work. In this episode: A daily Grok search for Porsches, and a lead list missing four of twenty contacts The day ChatGPT got basic math wrong on a sneaker collection John's support app: client setup, billing notes, and overdue invoices in one place A violin rental form built on Gravity Forms and Stripe through Claude Code Project CORE, and a marketing engine that runs on weekly meeting notes The AI-isms on our banned list, from "delve into" to the em dash Why AI-built wireframes come back with three buttons and two menus AI as fast food, and why you always check the bag Artillery Links Podcast page: https://artillerymedia.com/podcast/ Contact us: https://artillerymedia.com/contact/ Instagram: https://www.instagram.com/artillery_media/?hl=en Jake on X: https://x.com/jakekramer15?lang=en Facebook: https://www.facebook.com/artillerymedia

2. 

   1 Oct 2026

   Ep. 22. Schema Markup in Plain English (And Why AI Makes It Matter More), with Eric Franzon

   Guest episode of Slow & Steady — A Podcast by ARTILLERY. Eric and Jake got connected through a mutual client, and Eric has done the schema work on ARTILLERY sites since. In this episode, Jake sits down with Eric Franzon of Smart Data Websites in Missoula, Montana, for the clearest hour on schema markup you'll hear all year. Eric has been working with structured data since 2004, seven years before schema.org existed. He was an Advisory Committee rep at the W3C. He ran the first non-academic conference on commercial semantic technology, and schema.org was announced from that stage in 2011 with Google, Bing, Yahoo, and Yandex standing on it together. He has done this work for RAND, Intel, Wondery Podcasts, the official website of The Simpsons, and a labrador breeder in Montana. The story that convinced him it worked for small businesses: 45 minutes of code on his wife's nail salon website, and a month later they cancelled a $1,500 Google AdWords bill. This episode is for business owners who have heard the word schema, maybe flipped it on in an SEO plugin, and never knew whether it was doing anything. In this episode: What schema actually is, in plain English: classes, properties, relationships Why schema is a delivery system for ranking factors rather than a ranking factor itself The $1,500 ad bill a nail salon cancelled after 45 minutes of structured data Where Yoast and Rank Math defaults stop, and why WordPress calls your bio page an "article" Why wrong schema is worse than no schema The three-page, fifteen-minute test with validator.schema.org and Google's Rich Results Test What LLMs do with structured data, and why hallucinations make it matter more The time AI wrote him schema and invented three classes that don't exist About Eric Franzon Eric runs Smart Data Websites, where he builds sites, manages them, and does the structured data work most agencies skip. Twenty-five years in web development, a W3C Advisory Committee seat, and a client list that runs from Fortune 500 brands to one-person shops. He has also taught improv, blues harmonica, early childhood education, and gender studies, and he credits improv for how he explains technical work to non-technical people. His mantra: "The web guy you wish you'd hired in the first place." Smart Data Websites: https://smartdatawebsites.com/ Free 30-minute consult for Slow & Steady listeners: https://smartdataseo.as.me/slowandsteady Email Eric directly: eric@smartdatawebsites.com Artillery Links Podcast page: https://artillerymedia.com/podcast/ Contact us: https://artillerymedia.com/contact/ Instagram: https://www.instagram.com/artillery_media/?hl=en Jake on X: https://x.com/jakekramer15?lang=en Facebook: https://www.facebook.com/artillerymedia

3. 

   3 Sept 2026

   Ep. 21. The Copy-Paste Confession, with Hans Skillrud of Termageddon

   Guest episode of Slow & Steady — A Podcast by ARTILLERY. This conversation started on Josh Hall's Buy or Sell series in July, and Jake invited Hans on before the mics even cooled off. In this episode, Jake and John sit down with Hans Skillrud, co-founder and VP of Termageddon, the auto-updating website policies and consent solution with over 10,000 agency partners. Hans ran a 12-person web design agency in downtown Chicago for seven years. While running it, he started dating a privacy attorney and admitted, over dinner, that his clients' privacy policies were copied and pasted from the internet. She's now his wife and co-founder. He sold the agency in 2019 and went all in on Termageddon, and ten years in, the joke of a company name has turned serious: privacy laws are multiplying, and opportunistic attorneys are sending thousands of demand letters to ordinary websites that load trackers without consent. This episode is for anyone whose privacy policy came from a template, a plugin, or ChatGPT, and anyone who wants their website protected while it does its job. In this episode: The dinner confession that turned into a company Why a contact form alone means you're collecting data SIPA: the 30-year-old California wiretap law behind thousands of demand letters What a properly working cookie banner actually does Privacy policy vs. terms of service, in plain English The step most people skip: finding out which laws apply to you The trust case for respecting visitor privacy Support tickets, managing growth, and a farm in Lithuania About Hans Skillrud Hans is the co-founder and Vice President of Termageddon, an auto-updating website policies and consent solution. Before Termageddon, he ran a 12-person web design agency in downtown Chicago for seven years, then sold it in March 2019 to focus on Termageddon exclusively. His definition of slow and steady: "Managing growth! I never want to lose the level of customer service we provide." Termageddon: https://termageddon.com (https://termageddon.com/) Artillery Links Podcast page: https://artillerymedia.com/podcast/ (https://artillerymedia.com/podcast/) Contact us: https://artillerymedia.com/contact/ (https://artillerymedia.com/contact/) Instagram: https://www.instagram.com/artillery_media/?hl=en (https://www.instagram.com/artillery_media/?hl=en) Jake on X: https://x.com/jakekramer15?lang=en (https://x.com/jakekramer15?lang=en) Facebook: https://www.facebook.com/artillerymedia (https://www.facebook.com/artillerymedia)

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

11 ratings

Contact Slow & Steady — A Podcast by ARTILLERY

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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