The Small Biz Forever podcast is hosted by two rad small business friends who want to help other creatives grow a values-based biz. Episodes will include topics like preventing burn out, failure tolerance, what it takes to run a small business, marketing strategies, building community and so much more. Sign up for the newsletter to be informed when new episodes drop!
In this episode we welcome our first guest, Kait McKenna, to chat about everything markets and market strategy. You'll learn what to do and what not to do, how to increase your sales DURING a market if you're not hitting your goals, how to pay attention to numbers, and the importance of pivoting in business.
30 Sept 2026
Market 101 - Craft Fairs Vs Makers Markets
What is a market? Katie & Hayley breakdown the defining characteristics of not just what a market is - but what makes a great market, and how to discern for yourself a good one from a bad one before you even apply. Is it a craft fair? Is a craft market? Are application fees unethical? Listen along to find out from these seasoned market vending ladies.
15 Sept 2026
Episode 7: How to build a network as an introvert
In this episode Hayley gets confused about whether she's an introvert or not. Then we discuss how to network and build a community as introvert even though you'd rather hermit around your house instead. Spoiler: it's important and you must mingle!
2 Sept 2026
Why You Simply Must Have a Newsletter
Katie and Hayley discuss the importance of newsletters! What can easily be an afterthought could instead be one of the most important marketing tools in your arsenal. How to start one, collect emails, incentivize potential customers to become actual and returning customers, how much is too much information, what to skip and what to include, and more!
2 Sept 2026
You Simply Must Have a Newsletter
Katie and Hayley discuss the importance of newsletters! What can easily be an afterthought could instead be one of the most important marketing tools in your arsenal. How to start one, collect emails, incentivize potential customers to become actual and returning customers, how much is too much information, what to skip and what to include, and more!
18 Aug 2026
Social Media Marketing
Katie & Hayley discuss social media! And well, mostly Instagram. This pod covers everything from best practices in posting, to learning and working with the algorithm, getting comfortable with being uncomfortable in front of the camera, and some clear take aways for how to improve your presence, why its important, and how to hopefully have a little fun with it, too. Facebook? Sure - but we have very little advice, because no one understands how Facebook works. Enjoy!
4 Aug 2026
Defining Your Target Audience & Customer Avatar
In this episode Hayley and Katie talk wins and fails, and then Katie walks Hayley through defining her target audience through a series of questions to help her drill down on her ideal customer avatar. The nightmare that is marketing is soooo much easier when you know who you are talking to!
22 Jul 2026
Small Biz No Nos
In this episode we discuss the things one should NOT do in small business. Some may be hot takes, some are things you should definitely listen to us about. Either way, we want you to succeed and this advice will help you get there.
7 Jul 2026
The Building Blocks of a Small Business
In this episode, we chat about the building blocks of small business. These are the foundational mindsets and tools you'll need to be able to start and sustain a small business. Take it from us! We are smart, ours moms said so.
7 Jul 2026
Intros, Failure Tolerance & Trusting Your Intuition
In our first episode we introduce ourselves and our businesses, why we wanted to do this pod, what you'll learn and what you can expect. We also chat about failure tolerance and trusting your intuition in business.
Get to know our businesses!
Katie: Soy Much Brighter Candle Co. www.soymuchbrighter.com (https://www.soymuchbrighter.com/)
Hayley: North Shore Locals Ornaments https://northshorelocalsornaments.shop/ (https://northshorelocalsornaments.shop/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.0 / 5
3 ratings
Spotify
5.0 / 5
2 ratings
Contact Small Biz Forever
Guest appearances
Books guests
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