Small Business Big Visibility

About Small Business Big Visibility

Are you a small business owner seeking effective, efficient, and profitable ways to grow your business without the overwhelm? Welcome to "Small Business Big Visibility", the podcast dedicated to empowering adventurous entrepreneurs like you to simplify marketing, reduce stress, and boost revenue. Hosted by Jason McKenzie, we dive into a topics from different angles, providing actionable insights, innovative strategies, and easy-to-implement tools. Our mission is to help you focus on what truly matters: your passion, your family, and your freedom.

Publisher

Jason McKenzie

Category

business

Language

en

Explicit

No

First episode

21 Oct 2024

Latest episode

22 Oct 2026

Latest episodes

422 episodes in the feed.

1. 

   22 Oct 2026

   Someone Left You a One-Star Review. Now What?

   Someone leaves a one-star review and your stomach drops. Your face gets hot. Your first instinct is to defend yourself. Don't. That reply isn't for the person who left the review. It's for the hundred people who read the exchange later, deciding whether to hire you. And it's for the AI assistants that now summarize what people say about local businesses when someone asks for a recommendation. That changes the whole job. You're not trying to win an argument with one unhappy customer. You're showing everyone watching how you behave when something goes wrong. Handle it well and a calm, human reply under a harsh review can do more to win a new customer than the complaint did to lose one. In this episode I walk through a simple five-step way to respond: wait an hour before you write anything (nothing good gets written in the first ten minutes), reply within a day or two so silence doesn't speak for you, own the part that's genuinely yours, correct real errors gently without calling the reviewer a liar, and move the actual fixing to a phone call or email, then follow through. I also cover the hard lines that get businesses in real trouble: no buying or faking reviews to bury the bad one, no bribing or badgering the reviewer, no pretending it will disappear, and never starting a public comment war you can't win. One last thing worth knowing. A single bad review sitting in a healthy stack barely moves the needle. What hurts is a pattern. If ten people complain about the same thing, the reviews aren't the problem, they're pointing at the problem. Fix that, and the reviews mostly take care of themselves. This is the second episode in the reputation half of the series, right after how to ask for reviews in the first place. CHAPTERS: 0:00 The one-star review you don't know how to answer 0:23 Your reply isn't for the reviewer 1:01 Step 1: Wait one hour 1:25 Step 2: Reply within a day or two 1:44 Step 3: Own what's yours 2:17 Step 4: Correct the record gently 2:57 Step 5: Take it offline 3:35 What readers conclude when they see your reply 4:08 What the AI assistants conclude 4:36 The hard lines you don't cross 5:16 One bad review vs. a pattern 5:38 The five steps in one minute MENTIONED IN THIS EPISODE: 🧰 GeniePress (watches your reputation and drafts replies, nothing posts without your approval): https://geniepress.app 📘 Small Business Big Visibility: Local SEO Made Easy (on Amazon): [book link] 🎧 Last episode: How to Ask for Reviews Without Feeling Like You're Begging ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 425 🔗 https://smallbusinessbigvisibility.com/ #LocalSEO #GoogleReviews #OnlineReputation

2. 

   15 Oct 2026

   The Best Kept Secret in Town: Getting Found and Chosen in Search and AI- Full Audiobook

   AI is recommending businesses in your town. It should recommend yours. Your best customers came by referral, which is why this has never felt like your problem. It is also why it is hard to see coming. The neighbor who used to pass your name along is being asked less often. People ask a machine now, and it does not hand back ten links. It answers with about three businesses, by name. One of them might be the outfit you know cuts corners. If yours is not on the list, nobody tells you. The phone just gets quieter, and you don't know what to do. With this audiobook you can: Discover the five factors that decide who shows up in search and AI. Learn how to keep it all running in about an hour a week. Implement simple tracking and see the results for yourself. Find the two questions snake oil salesmen hope you don't ask. You learn it by following somebody as they walk the path. Steve Carrack is a master plumber with twenty years in and four trucks, and every customer he has ever had would vouch for him. The machines have never heard of him. Follow him from invisible to recommended, then work the same method on your own business. Get the free audiobook bundle: https://doesailikeme.com/?src=podcast Check your own website free: https://ismysitebad.com/?src=podcast Have GeniePress do the work on your WordPress site: https://geniepress.app/?src=podcast CHAPTERS: 0:00 Introduction 0:15 Chapter 1: You Never Knew It Happened 5:53 Chapter 2: The Screenshot 22:43 Chapter 3: Who Vouches for You? 33:54 Chapter 4: Five Seconds 49:29 Chapter 5: Wrong for 8 Months 1:04:04 Chapter 6: The Other Three 1:20:05 Chapter 7: The Answers You Already Give 1:45:14 Chapter 8: The Easy 10% 2:06:44 Chapter 9: The Speedometer 2:21:48 Chapter 10: An Hour a Week 2:44:22 Chapter 11: One Year Later 2:47:33 A Note from Jason 2:49:23 Chapter 12: The Field Guide 2:51:27 The Two Tests 2:54:35 The Five Factors in Order 2:55:26 Factor 1: Brand Clarity 2:57:25 Factor 2: Presence 3:00:13 Factor 3: Popularity and Reputation 3:02:16 Factor 4: Expertise and Depth 3:05:15 Factor 5: The Technical Stuff 3:10:42 Your First Month, In Order 3:16:37 The Hour a Week 3:18:09 Closing and About the Author Small Business Big Visibility, Book 2. Written by Jason McKenzie, author of Small Business Big Visibility: Local SEO Made Easy and host of the Small Business Big Visibility podcast. Narrated in his own voice, generated with AI. #LocalSEO #GEO #SmallBusinessMarketing

3. 

   8 Oct 2026

   How to Ask for Reviews Without Feeling Like You're Begging

   Do you dread asking a happy customer for a review? Almost every business owner knows they should be asking. What stops them cold isn't laziness, it's the cringe, the feeling of pestering someone who just wanted to pay and leave. Here's the part worth sitting with: that awkwardness usually isn't about the customer at all. It's something going on in your own head, and once you see it, most of the discomfort melts away. In this episode, I'll walk through the mindset shift that fixes the awkwardness (the customer almost always feels good about helping you, the same way you'd feel fine if a business you loved asked you), plus the three structural fixes that make asking feel natural: ask at the moment they're happiest (timing beats wording every time), ask like a plain human in one short sentence, and make it stupidly easy with a QR code or a direct link so there's zero friction. I'll also cover the counterintuitive part most people get backwards (steady beats bursts, because 20 reviews in one week reads as fake to Google, AI, and humans alike), and the clear line between what's allowed and what gets your profile penalized: no paying for reviews, no incentives, no employees or family, no review gating, and never ask for a specific star rating. This is the first episode of the back half of the series, moving from being found to being trusted. Reviews now do two jobs: helping a real person choose you, and feeding the AI assistants that answer "who's a good plumber near me" directly. Those tools read what your reviews say and how fresh they are, so being well reviewed is part of getting named by the machine too. After 15+ years helping small businesses get found, here's the honest version: the whole system fits on an index card. Pick your moment right after a job goes well, ask in one short sentence, send the link immediately, reply to what comes in, and repeat with the next happy customer, forever. That's it. CHAPTERS: 0:00 Do you dread asking for reviews? 0:25 The real block isn't the customer, it's your own mindset 0:43 Why reviews matter now: humans and AI both read them 1:22 It was an issue inside me, not the customer 2:01 Would you be mad if a business asked you for a review? 3:14 Make it about your "why," not about you 3:35 Rule 1: Ask at the moment they're happiest 4:31 Rule 2: Ask like a human (and the QR code trick) 5:25 Rule 3: Make it stupidly easy 6:00 Why steady beats bursts 6:45 What's allowed and what gets you penalized 7:32 A quick note on negative reviews (coming next) MENTIONED IN THIS EPISODE: 🧰 GeniePress (helps you keep up with asking and replying): https://geniepress.app 📘 Small Business Big Visibility: Local SEO Made Easy (on Amazon): [book link] 🎧 Start the series: Why AI Might Be Recommending Your Competitor, Not You. 🎧 Last episode: The Website Fix That Matters More Than Speed ABOUT SMALL BUSINESS BIG VISIBILITY: A podcast for small business owners who want practical, real-world strategies to grow without burnout. Hosted by Jason McKenzie, founder of Boise Web and a 15+ year veteran helping small businesses become more visible, more profitable, and more sustainable. Episode 423 🔗 https://smallbusinessbigvisibility.com/ #LocalSEO #GoogleReviews #SmallBusinessMarketing

Who has been a guest on Small Business Big Visibility

Names identified in recent episode analyses. Showing up to five guests.

• [Guest Name Credential]
• Aly Porter
• [Guest Name]
• Jeff Pruett
• Missy Mae Taylor

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

283,186

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

5.0 / 5

8 ratings

Podcast Authority Score: 69 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

93

Social presence

0

YouTube

82

Engagement

32

Contact Small Business Big Visibility

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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