Small Business Marketing is a podcast designed for small business owners who want to make marketing easier, hosted by Prati Kaufman, founder of Small Biz Marketing and co-owner of New Inn Kennels. With over 25 years of marketing experience, Prati and her global team are dedicated to helping businesses like yours succeed without the stress.
In each episode, Prati breaks down marketing concepts into simple, actionable steps that you can implement right away. From building a strong brand to creating customer-focused strategies, this podcast offers practical advice that speaks directly to your business needs. Whether you're just starting out or looking to scale, Small Biz Marketing will give you the tools to connect with your customers, grow your business, and do it all with confidence and ease.
Connect with us:
Website: https://smallbizmarketing.agency/
Email: info@smallbizmarketing.agency
Why You Need Exit Strategy In Your Business with Prati Kaufman | Small Business Marketing Strategies
Marketing strategist Prati Kaufman discusses the importance of developing an exit strategy early in a business to purposefully guide growth and improve marketing effectiveness in this interview episode.
9 May 2025
Why Intuition Is the Most Underrated Marketing Skill | Prati Kaufman | Small Business Marketing Tips
Prati Kaufman highlights the importance of intuition as a marketing skill, explaining how gut feelings can lead to breakthrough campaigns and brand decisions in this episode.
22 Apr 2025
What It Takes To Become Successful with Suzanne McColl
Suzanne McColl discusses the challenging journey of entrepreneurship, highlighting the importance of self-worth and mindset shifts for navigating business ups and downs in this interview.
31 Mar 2025
Why Boring Messaging Works As A Best Marketing Strategy? - Prati Kaufman |
Prati Kaufman explains why simple, consistent messaging resonates more effectively with audiences than complex or overly creative marketing strategies, especially for small businesses in this interview.
11 Mar 2025
Why Viral Marketing Strategy is Overrated? | Prati Kaufman | Small Business Marketing
Prati Kaufman explains why a viral marketing strategy is overrated for small businesses, emphasizing the importance of building lasting customer relationships over chasing fleeting trends in this interview.
27 Feb 2025
How To Build A Very Strong Financial Foundation For Business Success with Jaye Subramanian- CPA, CA, Founder- Consult Vera
Jaye Subramanian, CPA, CA, reveals how entrepreneurs can establish a robust financial base through careful planning and wise choices, ensuring lasting business success in this interview.
14 Feb 2025
How to scale your business with existing customer with Prati Kaufman
Prati Kaufman discusses how businesses can achieve exponential growth by focusing on customer loyalty and strengthening relationships with their existing customers in this interview.
7 Feb 2025
How To Build A High Converting Marketing Funnel with Prati Kaufman
Prati Kaufman explains how to build a marketing funnel that attracts the right audience, nurtures leads, and drives consistent sales in this interview episode.
2 Feb 2025
What Common Marketing Mistake Do to Your Business Growth with Prati Kaufman
Marketing expert Prati Kaufman explores common marketing mistakes that hinder business growth and emphasizes the importance of understanding your ideal customer, in this interview episode.
16 Jan 2025
How to use Artificial Intelligence in Business For 10x Growth with Tammy Ferris, CEO - FounderShare
Tammy Ferris, CEO of FounderShare, shares practical ways for small businesses to leverage AI and achieve 10x growth by automating tasks, saving time, and staying ahead of the competition.
8 Jan 2025
How To Create Marketing That Drives Sales? | Prati Kaufman | Small Business Marketing
Prati Kaufman shares simple and effective strategies to align marketing efforts with sales goals, providing small business owners and marketers with actionable tips to drive audience engagement and increase conversions in this interview.
18 Dec 2024
Top Marketing Trends For 2025 Feat Prati Kaufman
Prati Kaufman reveals top marketing trends for 2025, including AI-driven insights, authentic brand strategies, and live shopping strategies to drive eCommerce growth.
11 Dec 2024
Common Branding Mistakes To Avoid When Growing Small Business Ft. Barb Pritchard
Prati Kaufman and branding expert Barb Pritchard expose the common pitfalls of building a strong brand, empowering soul-led entrepreneurs with actionable insights for cohesive visual identity and solid brand foundations.
4 Dec 2024
How to tackle imposter syndrome while growing your small business?
Prati Kaufman shares actionable strategies to overcome imposter syndrome, reframing limiting beliefs and embracing growth through mistakes for small business owners.
20 Nov 2024
One Marketing Tactic: Short on Money, Big on Time
Networking isn’t just about meeting people—it’s about building purposeful connections.In this episode of Small Business Marketing, Prati Kaufman dives into networking—an essential marketing tactic for small business owners on a tight budget but with time to invest. Learn how to maximize your efforts by setting clear networking goals, crafting a compelling pitch, and identifying the right opportunities.Plus, discover why following up is the secret to turning connections into lasting success.Co...
14 Nov 2024
Marketing Foundations for Small Businesses with Neha Govil - Leadership Coach & Strategic Facilitator
In this episode of Small Biz Marketing, Prati Kaufman and Neha Govil discuss key elements of creating an effective marketing strategy. From shifting your mindset to finding clarity, understanding your “why,” and creating a roadmap for success, Prati and Neha break down essential steps which every small business owner must apply to scale their business. They explore metrics that truly matter, like values-driven marketing, and the benefits of collaboration and outsourcing. Plus, they emphasize ...
30 Oct 2024
Difference Between Branding, Marketing and Sales
Ever wondered how to turn casual browsers into die-hard fans of your business? The answer lies in the powerful trio of branding, marketing, and sales. This can only happen when you understand when you can spot the difference between these three and effectively use your understanding to grow your small business.Join Prati Kaufman on this episode of Small Biz Marketing as she demystifies these essential concepts and provides actionable tips to help you: Build a brand people love, craft effectiv...
23 Oct 2024
Trailer: Small Business Marketing
A podcast for small business owners navigating marketing. Host Prati Kaufman shares 25 years of experience and practical strategies to simplify marketing, grow on a budget, and keep the right mindset. Whether starting out or scaling, you'll get actionable tips to make marketing stress-free.Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, YouTube, RSS.Social DetailsWebsiteLinkedInInstagramYouTubeinfo@smallbizmarketing.agency
23 Oct 2024
What Is Marketing And How To Build A Strong Foundation?
Marketing isn’t just about selling—it’s about purpose. Prati Kaufman explains how to build a marketing foundation that aligns with your business’s why, by setting goals, listening to customers, and creating offers that resonate. This episode helps you build an authentic connection success.Tune in to learn what marketing is and how you can lay a strong foundation as a small business owner. Did you hear something you liked on this episode or another? Do you have a question you’d like us to answ...
Who has been a guest on Small Business Marketing
Names identified in recent episode analyses. Showing up to five guests.
Prati Kaufman
Suzanne McColl
Jaye Subramanian
Tammy Ferris
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,245
Score snapshot 15 Sept 2025
Spotify
4.0 / 5
1 ratings
Podcast Authority Score: 43 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
26
Social presence
100
YouTube
68
Engagement
31
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