Small Business Small Talk powered by Hibu

About Small Business Small Talk powered by Hibu

The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.

Publisher

Hibu. Smart Digital Marketing Made Easy.

Category

business · business · technology

Language

en

Explicit

No

First episode

6 Mar 2020

Latest episode

5 Sept 2025

Latest episodes

1 of 22 episodes have a transcript.

1. 

   5 Sept 2025

   What You Should Know About the Customer Journey | Small Business Small Talk

   Welcome back to Small Business Small Talk! In this episode, Dan, Sarah, and Ian dive into one of the most important topics for business owners: the customer journey. We break down what the customer journey really looks like (hint: it’s not a straight line), how many touchpoints it takes before a customer chooses your business, and why an integrated marketing strategy matters at every stage. From awareness and consideration to conversion, purchase, and loyalty, we explore the five stages of ...

2. 

   22 Jul 2025

   3 Marketing Mindsets for Success

   ➜ Listen to Small Business Small Talk powered by Hibu on all your favorite podcast listening platforms as well as on YouTube here: https://www.youtube.com/watch?v=W15SWiSoVaw&list=PLfrGu6aZ9uNyopCcBjKS68Sp_OY7IpduP Ready to take your local business to the next level? In this video, we break down three essential marketing mindsets to help you get found online, reach the right customers, and make smarter decisions with your digital marketing: Get Found Online ✔ Claim and optimize your Goo...

3. 

   10 Dec 2024

   How AI could impact your small business

   Hibu's Ira Klein and Gretchen Ast join Ian Messinger and Lauren Schenk to explore AI's impact on small businesses, from machine learning to generative AI.

Inside a recent episode

Protecting your business's reputation online

Published 26 Mar 2021 · Transcript excerpt

[…] So ratings and reviews, I think at this point, all of us know what ratings and reviews are. I would be very surprised to find somebody that hasn't read a Google review, ready Facebook review, read a review on your website, review on yelp, written review on yelp even. We have stats out there. I think that the most recent one I have might be over 90 % of people will read reviews before making an online purchasing decision. So making sure that those ratings and reviews about your business that you're aware of them. So you want to generate reviews. There's really two aspects of what I think are important in the world of ratings and reviews. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

11 ratings

Spotify

3.0 / 5

1 ratings

Podcast Authority Score: 21 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

11

Social presence

0

YouTube

0

Engagement

77