Small Business Sorted Podcast with Kay & Crystal

About Small Business Sorted Podcast with Kay & Crystal

Are you building a profitable one-person business or have you simply created an exhausting job for yourself? More people are becoming solopreneurs, freelancers, consultants and self-employed business owners. Technology, contractors, virtual assistants and AI have made it possible to build a successful business without employing a large permanent team. But staying small does not automatically mean staying profitable. In this episode, business growth coach Crystal Petzer and bookkeeper Kay Godfrey explore how to create a profitable one-person business without working every hour of the day. You’ll discover: • The difference between owning a business and simply working for yourself • How to price your services to cover tax, retirement contributions, leave and business expenses • Why revenue and turnover are not the same as profit • How to avoid becoming dependent on one major customer • The systems every solo business owner needs • How AI, automation and cloud software can save time • What to outsource before employing permanent staff • How to use contractors and virtual assistants effectively • Ways to increase revenue through packages, retainers, minimum charges and value-based pricing • What to do when you reach your personal capacity • Why staying small can be an intentional and profitable business strategy Crystal and Kay also discuss the less glamorous realities of working alone including isolation, procrastination, inconsistent marketing, late invoicing and keeping every business process in your head. Whether you call yourself a solopreneur, sole trader, freelancer, consultant, independent contractor or one-person business owner, this episode offers practical advice for building a business that supports your income, lifestyle and long-term goals. You don’t need a large team to build a successful business—but you do need the right pricing, systems, support and financial discipline. Small Business Sorted with Kay and Crystal is an Australian business podcast sharing practical, straightforward advice for small business owners in Australia, New Zealand, the United States and beyond. Follow the podcast and share this episode with someone who is building a business on their own.

Publisher

Kay Godfrey & Crystal Petzer

Category

business · business · business

Language

en

Explicit

No

First episode

6 Mar 2026

Latest episode

25 Oct 2026

Latest episodes

35 episodes in the feed.

1. 

   25 Oct 2026

   What Small Business Owners Must Focus on Over the Next 90 Days | (Ep 27)

   Send us Fan Mail The economy is changing quickly, and small business owners are facing rising costs, cautious customers, tighter cash flow and continued uncertainty. So, what should you focus on during the next 90 days? Recorded live during NSW Small Business Month, this special episode of Small Business Sorted Live brings together an experienced panel to discuss the current economy, the challenges facing small businesses and the practical actions owners can take now. Meet the panel Michael M...

2. 

   18 Oct 2026

   Stop Drowning in Admin: How AI and Automation Can Save Your Business Time with Natalie Moffat(Ep. 26)(audio)

   Send us Fan Mail Are repetitive admin, disconnected systems and inefficient processes taking you away from the work you actually enjoy? In this episode of Small Business Sorted, Kay and Crystal speak with Natalie from You Do You about how small business owners can use better processes, automation and AI to reduce admin, save time and create a business that runs more smoothly. Natalie brings more than 20 years of experience in IT, business analysis and project management. She has also experien...

3. 

   11 Oct 2026

   The Rise of the One-Person Business: How to Stay Small and Profitable (Audio) (Ep. 25)

   Send us Fan Mail Can a one-person business be genuinely profitable or have you simply created a demanding job for yourself? More Australians are choosing to run solo businesses, work from home and build businesses without employing a large team. With lower overheads, flexible technology, virtual assistants, contractors and AI tools, it is now possible to create a successful small business while remaining intentionally small. In this episode of Small Business Sorted, Northern Beaches business ...

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Spotify

5.0 / 5

1 ratings

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Guest appearances

Books guests

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