Hi, I'm Barb Davids of Compass Digital Strategies, and this is The Get More Website Traffic Podcast. Each week I cover the strategies, tools, and tactics that actually get more people to your website and turn that traffic into leads. I also do bonus episodes with other business owners sharing their expertise on topics that matter to running a small business. Let's go!
Increase Your AI Aggregate Visibility With These 6 Tactics (EP128)
I keep hearing new buzzwords, and I roll my eyes at every one. So when “aggregate visibility” showed up in a recent search visibility audit, I was ready to roll them again. Here’s the short answer what what this is. Aggregate visibility is digital street cred. It’s who is linking to you and mentioning your business around the web. AI search engines look at that to decide who to show. The business I audited was coming up some, but their competitors had a lot more love from trusted sites like Business Insider, PR Newswire and TripAdvisor.
In this episode, I talk about what you can do about it when you’re the whole marketing department, or you have a team of one or two. I’ll warn you, it’s boring work. It’s worth doing, though, and I share an easy way to stick with it so it doesn’t take over your week.
Enjoy the episode!
🗓️ Your Roadmap to Getting Found in AI Search
In person in Tempe, AZ. Save your spot here. (https://luma.com/v6gx2mba)
🧰 I love me a good digital marketing tool. This week’s recommended tool is GoFullPage Chrome Extension(opens in new tab) (https://chromewebstore.google.com/detail/gofullpage-full-page-scre/fdpohaocaechififmbbbbbknoalclacl?hl=en)
It makes it so simple for me to save images of full pages for befores and afters or sending to people if the page isn’t live yet.
Peek inside my toolbox. (https://compassdigitalstrategies.com/tools)
🗞️ Digital Marketing Takeaway (https://compassdigitalstrategies.com/newsletter/?utm_source=Podcast-Solo&utm_medium=referral&utm_campaign=newsletter)
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.
About This Show
The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.
14 Oct 2026
The Primary Difference Between an SEO Optimized Page and an AI SEO Optimized Page [+ 4 Others] (EP127)
Have you wondered how to optimize your pages differently to show up more in AI searches? Well you're in luck! That's what today's episode is all about. My intention is that today's episode will shed some light on the subject with tangible tactics.
Enjoy the episode!
🧰 I love me a good digital marketing tool. This week’s recommended tool is UpWork (https://www.upwork.com/).
I have been dipping back into that to find help for smaller one-off projects. Like a Make automation fix. Because I don't care what anyone says, AI doesn't always have the answer and I'm really tired of going in circles.
Peek inside my toolbox. (https://compassdigitalstrategies.com/tools)
Near Tempe, AZ? Want more clarify on how to show up in AI search and how it roadmaps with your past SEO? Join me for this live in-person workshop... https://luma.com/v6gx2mba (https://luma.com/v6gx2mba)
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here (https://compassdigitalstrategies.com/ep127/?utm_source=Podcast-Solo&utm_medium=referral&utm_campaign=show-notes).
🗞️ Digital Marketing Takeaway (https://compassdigitalstrategies.com/newsletter/?utm_source=Podcast-Solo&utm_medium=referral&utm_campaign=newsletter)
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.
About This Show
The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.
7 Oct 2026
They Filled Out Your Form. Now What? (EP126)
Last week's episode was about getting someone to take an action on your website. This week, we're following up to that with what to do once they take that action. Because search visibility and website traffic mean squat if they don't result in business. So let's talk about what to do with the leads that come from your website.
Enjoy the episode!
👉 For all the links and resources mentioned in this episode, check out the supporting blog post here (https://compassdigitalstrategies.com/ep126/?utm_source=Podcast-Solo&utm_medium=referral&utm_campaign=show-notes).
📞 Schedule a Clarity Call. (https://compassdigitalstrategies.com/clarity-call)
🧰 I love me a good digital marketing tool. This week’s recommended tool is Claude Chrome extension.
I love it for YouTube. Shout out to Kalyca Zarich of HighMpact.com (http://highmpact.com) for this tip. Pull up this extension when you're watching a YouTube video and use prompts that are specific to the video!
Peek inside my toolbox. (https://compassdigitalstrategies.com/tools)
🗞️ Digital Marketing Takeaway (https://compassdigitalstrategies.com/newsletter/?utm_source=Podcast-Solo&utm_medium=referral&utm_campaign=newsletter)
Digital marketing advice that doesn't require a dictionary.
Short enough to read. Useful enough to use. Every week.
About This Show
The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.
Inside a recent episode
The Art of Crafting Press Releases That Will Get Picked Up (Bonus EP20)
Published 14 Aug 2024 · Transcript excerpt
[…] So basically a PR campaign has several press releases and there's several different types of press releases. So, you know, it really depends on what the goal is but if you're promoting a book, you feel like what are different ways to attack a book and sometimes it's like, you know, writing the equivalent of an essay sort of like a feature style in which you don't really talk about your book but you might talk about a subject matter that is aligned to the book. You might actually even do a survey or study within an industry and ideally you want it related to the book so you say your name and author of your recent book. […]
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