If you are a small or medium-sized business owner looking to improve your social media marketing game, then Small Is the New Big is the podcast for you! Presented by RADAAR, each episode focuses on different topics related to social media marketing, providing actionable insights and tips to help you boost your brand's online presence. From the latest trends and strategies to case studies and success stories, this podcast will keep you up-to-date with the ever-evolving world of social media. Join us and discover how small businesses can make a big impact on social media!
In this eye-opening episode of Small Is the New Big, hosts Glinda Austin and Liam Hill dive into the fascinating world of social media insights and how they can drive a company's strategic planning. With the sheer volume of data available on social platforms, understanding and interpreting this information is crucial for businesses looking to stay ahead of the competition. From recognizing emerging trends to engaging authentically with audiences, social media insights are the key to unlocking profound strategic advantages. 🌟
Glinda and Liam explore how tools like sentiment analysis and social listening can illuminate not just what customers are saying, but how they feel. They discuss the importance of identifying key influencers within niche markets and how they can affect a brand's image. By leveraging #insights, businesses can fine-tune their messaging and create more personalized customer experiences.
Furthermore, this episode tackles the question of how social media data can drive innovation. Discover how companies can use feedback and discussions from platforms to inspire product development and marketing adaptation. Glinda and Liam provide case studies of brands that have successfully implemented listening strategies to remarkable effect. 💡
Join us for this insightful episode as Glinda and Liam share their tips on making social media insights actionable for small businesses. Whether you're a budding entrepreneur or an established business owner eager to scale, this discussion is packed with practical advice to help you harness data and drive growth effectively. Tune in now and transform your approach to social strategy!
Head to the link to learn more: https://www.radaar.io/features-38/analytics-20-166/ (https://www.radaar.io/features-38/analytics-20-166/)
8 Mar 2025
How does engagement shape social media success?
In this exciting episode of Small Is the New Big, hosts Liam Hill and Glinda Austin delve into the profound impact of engagement on social media success. Social media platforms have become essential tools for businesses and creators, but it's not just about being present online; it's about fostering meaningful connections. Through insightful discussions, Liam and Glinda explore how engagement fuels visibility, relevance, and credibility in the digital world.
Listeners will discover various strategies to increase #engagement, such as understanding audience behaviors, leveraging interactive content, and responding to community feedback. The hosts highlight how high engagement rates can not only enhance brand perception but also lead to increased opportunities for collaboration and monetization.
Whether you're a budding influencer or an established brand, this episode offers actionable takeaways to elevate your social media game. Liam and Glinda share inspiring stories of individuals and companies that have harnessed the power of engagement to achieve remarkable success.
Tune in to gain valuable insights into using engagement as a tool for growth. Explore how nurturing your online community can transform passive followers into active supporters, ultimately guiding you towards sustained social media success. Don't miss this essential episode designed to help you thrive in the ever-evolving digital landscape.
Head to the link to learn more: https://www.radaar.io/features-38/social-inbox-162/ (https://www.radaar.io/features-38/social-inbox-162/)
5 Jan 2025
How does Employee-Generated Content (EGC) impact brand trust online?
In this thought-provoking episode of Small Is the New Big, your hosts Glinda Austin and Liam Hill delve into the dynamic world of Employee-Generated Content (EGC) and its transformative effect on brand trust in the digital sphere. Learn how EGC has shifted the landscape of online marketing, making everyday employees the new champions of authenticity and relatability. Drawing on data and case studies, Glinda and Liam highlight the unique power of heartfelt employee stories and their ability to forge stronger connections with consumers in a world often dominated by polished and impersonal corporate messaging.
The discussion kicks off with a deep dive into the definition and evolution of EGC, illustrating how brands have moved beyond traditional user-generated content to empower their teams as authentic voices. With more than just a marketing buzzword, EGC represents a fundamental shift in digital strategy. Our hosts argue that engaging your employees in the content creation process not only fosters a sense of ownership and pride but also infuses your brand narrative with authenticity that consumers crave.
Amidst the discussion, Glinda and Liam address potential challenges brands might face when incorporating EGC into their digital marketing framework, offering valuable insights and strategies to overcome common pitfalls. By setting the right frameworks and encouraging creativity and honesty, brands can harness the potential of EGC without risking image pitfalls.
Tune in to discover practical tips on integrating EGC into your brand strategy, ensuring that your business remains credible, authentic, and trusted in the eyes of your online community. Whether you're a small startup or an established enterprise, this episode is packed with actionable insights to help you leverage EGC effectively to bolster brand trust and connect more genuinely with your audience.
Head to the link to learn more: https://www.radaar.io/resources-121/blog-388/exploring-how-does-the-concept-of-employee-generated-content-shape-online-brand-trust-11216/ (https://www.radaar.io/resources-121/blog-388/exploring-how-does-the-concept-of-employee-generated-content-shape-online-brand-trust-11216/)
Reach and audience
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YouTube views
263,054
Score snapshot 15 Sept 2025
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
17
Social presence
0
YouTube
86
Engagement
0
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